Trending this month



Showing posts with label Online Marketingt. Show all posts
Showing posts with label Online Marketingt. Show all posts

September 7, 2011

The Evolution of Mobile Consumers:How Much Do you Know Them




The survey of 15,000 mobile users in 14 countries on their shopping habits revealed mobile shopping is especially popular among a large number of Americans – 74 million consumers in the United States out of 310 million are shopping on their mobile phone
The survey of 15,000 mobile users in 14 countries on their shopping habits revealed mobile shopping is especially popular among a large number of Americans – 74 million consumers in the United States out of 310 million are shopping on their mobile phone

Key findings of the InMobi survey:
  • 49% of consumers using mobile Internet prefer shopping in stores, 35% like shopping with their mobile devices, 16% prefer shopping from their PC or laptop.
  • Mobile shopping to grow significantly in the U.S. mobile shopping market as more consumers purchase smartphones and adopt mobile Internet.
  • Sales volume from mobile shopping in the U.S. projected to reach US$9 billion in 2011. In 2010 sales totalled $2.4 billion and in 2009 only $1.2 billion.
  • Most popular purchases from mobile devices in the U.S. are mobile content/games, with 42% of respondents having made a purchase in this category using a device.
  • 19% of consumer buy electronics via their mobile phone, 15% buy apparel, 13% entertainment tickets, 12% travel.
  • 19% of consumer buy electronics via their mobile phone, 15% buy apparel, 13% entertainment tickets, 12% travel.·      

 The seven things people do on the mobile Internet, according to Yahoo! and Ipsos, are: connect, search, entertain, manage, inform, shop and navigate. There are a lot of people doing these things, too. IDC forecasts a 163 percent jump in U.S. mobile Internet users in three years, to a 2014 total of more than 186.5 million people out of a predicted population of about 320 million.
·         Just in the past 12 months there’s been a significant 54 percent increase in mobile web usage and a 29 percent increase in time spent watching video on a mobile device. Interestingly, the study found that most of the time spent occurs before 1 p.m., and about a third of it is spent while at home.
·     
·         Connecting is by far the most popular activity. Facebook, Twitter, texting, email and similar ways of staying in touch with friends, family and work colleagues take up about 18 minutes, about 38 percent of mobile time each day.
·         The rest of the online time is spent in the categories of search and entertain, with about 15 percent each, then manage and inform at 10 percent. Shopping and navigation fill the rest.