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Showing posts with label Online Retail. Show all posts
Showing posts with label Online Retail. Show all posts

December 1, 2016

brexit blues fail to stop uk digital media double digit growth rate of 12%

"post brexit digital media growth rate"

"brexit blues fail to stop uk digital media double digit  growth rate of 12%"
United Kingdom Digital Media Ad revenues by Companies

 

It seems Brexit will be unable to stop the rapid growth of digital media in the United Kingdom.Strong demand for digital advertising in UK’s advertising market is  a reminder to the fact that for the moment at least—the industry is shrugging off concerns about the impact of a potential Brexit.This year, 2016 digital ad spending in the UK is expected to grow by 12.0%. That compares to 31.1% growth in net digital ad revenues at Facebook, 13.9% growth at Google and 13.2% growth at Twitter.UK  total digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.All 3 biggest internet giants Facebook, Twitter and Google are set to outpace digital advertising growth in the UK in 2016, according to research from eMarketer. 


Reports indicate Google will net £3.80 billion ($5.81 billion) in ad revenues—accounting for almost 40% of all digital ad spending in the UK). With Facebook a clear leader in digital advertising, it remains to be seen whether there will be a knock on effect after it was found to be overstating the average view times on its video content from between 60 to 80 per cent for the last two years. Nonetheless, it is predicted that it will net digital ad revenues of £1.19 billion due to alterations made to its mobile video formats, new ads in mobile newsfeeds and a new suite of Instagram ad formats. 

Twitter on the other hand received a significant downgrade, set to grow by about 14 per cent generating around £153.5bn, down from previously predicted growth of 31 per cent although rumours of a new buyer can breathe new life into the network.The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last year, according to eMarketer’s latest forecast. This means that in 2016, UK adults are expected to spend 9 hours and 47 minutes consuming media compared with 9 hours and 26 minutes last year—a 3.7% rise.In 2016, digital media consumption will pass a milestone, accounting for just over half (50.07%) of total media consumption in the UK for the first time.

When it comes to eCommerce UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.British shoppers spend the most - an average of £1,050 each year, followed closely by the US with £1,001. German consumers take the third spot, with online shoppers spending £915 on average per year.


Mobile use, particularly smartphone use, is behind much of this growth. Almost two-thirds (62.3%) of UK consumers will use smartphones in 2016, and this is reflected in eMarketer’s mobile time spent estimates. Overall mobile media consumption will reach 2 hours and 40 minutes this year, up from 2 hours and 18 minutes in 2015

November 24, 2016

retail website online sales : mobile vs desktop comparison


 
Consumers  are spending more time on Mobile devices, specially when they are surfing online retail sites. Around 70% consumers are going online across mobile during Q2,2-16  as compared to 60%  during Q2,2015..Whereas Desktop usage  for surfing online retail sites has gone down by 10%( 40% in 2015 as compared to 30% in 2016).In terms of eCommerce,mobile devices now account for 20% of  sales  ,up from 16% in 2015.

mobile devices and ecommerce :mobile vs desktop

Mobile devices account for a growing portion of time spent on retail website and sales in Q2 2016 compared with Q2 2015.( Mobile devices here mean smartphones as well as tablets

November 15, 2016

online retail drives by mobile running at 15% year to date growth


 
Online retail sales have been far stronger than anticipated so far in 2016, driven in a large part by mobile according to data from IMRG and Capgemini. Growth for online retail sales is currently running at +15.1% year-to-date (Jan-Sep) against the same period in 2015, 37.3% ahead of the original start-of-year forecast of 11%. With only three months of data still to come this year, the IMRG-Capgemini annual forecast for 2016 has now been revised to +15%.The Brexit vote also appears to have had little negative impact on online sales growth – with Q3 2016 (Jul-Sep) recording growth of +17% – which was the highest quarterly growth since Q1 2014. 


"online retail drives by mobile  running at 15% year to date growth"


November 2, 2016

retail industry cost per click stabilizes at $1.3, with CTR increasing to 3.46%

"retail industry paid search report"

According to the latest Kantar media 2016  paid search data for the retail industry, 134,000 retail advertisers competed for approx 16 billion ad impressions and 625 million clicks with a ctr of 3.46%.Retail advertisers spent over $820 million in Q2,as compared to $881 million in Q1,2016


 
The 2016 paid search report by Kantar Media  for retail industry  saw  134,000 retail advertisers spending over $820 million on search ads. In Q2,2016 online retail advertisers targeted  their paid search ads  across 15.5 billion impressions.The chart reflects clickthroughs  and  paid clicks and how they have changed over the last 12 months.

Kantar's AdGooroo's Paid Search Advertising Index report, tracks and measures quarter over quarter activity for 6 key metrics--ad spend, impressions, clicks, CTR ,cost per click and number of advertisers--in 14 different industry including Retail, Jewelry, consumer electronics,home , Flowers and Gifts .The above category shows " the state of paid advertising across  the Retail  industry 


On average, retailers paid more for site visitors originating from paid search in the second quarter, as the average cost per click increased by 7% from Q1 to Q2. However, the total number of clicks and impressions both decreased quarter over quarter, as did total spend, which dropped by 7%, from $881 million in Q1 to $820 million in Q2. The average clickthrough rate remained steady while total number of advertisers dropped by 11%.

January 28, 2016

wall street selects its top 5 retail stocks

"amazon the number one brand for wall street"



Generally wall street is  not known  to pick their winners.Wall street does not reason  a spectacular quarter, or even an excellent 3 quarters.. The stock markets hates "suprises " and for that reason not many  brands  that might have once upon a time, media's poster boy.failed to  to satisfy wall street

However !It  now seems  that wall street has decided  and finally given it a thumbs up to the online retail industry and specially  Amazon. The company dominated Black Friday sales in the United States and is all but certain to be the number 1 source for last minute presents for many million people around the world. Amazon’s stock price more than doubled this year, bringing the company’s market cap to more than $300 billion. 

In contrast Wall street has given the brick and mortar retailers  like  Best Buy and Walmart  a pass,  and almost all of them has seen their stocks massacred and  crumble in 2015 as they struggle to break Amazon’s dominance in the online world.

January 21, 2016

how mobile beacon is disrupting consumer retail shopping

"mobile beacon's and how it will help retailers"
MOBILE BEACONS 
Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon's  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

"How mobile beacon is changing  retail shopping forever"

HOW DOES THE MOBILE BEACON WORK

Mobile beacons are the latest disruption based marketing's latest technology, that is promising to change the way "  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation's based on the " item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of " social and personal customization" including  personal recommendations, while shopping  is bound to " provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

January 4, 2016

online retail engagement across mobile devices




'Mobile Devices Dominate Online Retail  Engagement'
Mobile Devices Dominate Online Retail  Engagement :% of time spent with online retail on smartphones and tablets

91% auto sales happened instore compared to 6% online

"instore shopping and online sales"

"retail site visits increase instore shopping"




Consumer site visits increase the probability of instore experience and subsequent sales .According to Omnishopping retail data  94% of  US auto parts sales  happened instore compared to 6% online .

retail sales comparison : auto parts vs furniture vs electronics

"electronics vs auto parts retail sales chart"



How America Shops:  electronics vs auto parts vs furniture:  


data:wsj

The above data comes from  U.S. Retail and Food Service Sales Track estimated U.S. consumer spending by type of store, based on data from the monthly and annual Retail Electronic and appliances retail sales grew the highest,followed by auto parts and  furniture sales 



January 2, 2016

the sheer size of chinese online retail imports




"the sheer size of chinese online imports"
The biggest digital disruptions  in chinese market has been the growth of  china's online retail imports including growth of robots

December 31, 2015

retail growth in US increase 8% as compared to ecommerce growth of 20%

"retail growth vs online sales growth in US"
data from MasterCard SpendingPulse™, which looks at U.S. retail sales trends across cards, cash and checks, retail sales excluding auto and gas grew 7.9% during the traditional Black Friday to Christmas Eve shopping season. The biggest winners this season were eCommerce and furniture, with double-digit growth, while electronics and men’s apparel lagged well behind.Commerce grew roughly 20% compared to last year. This is not a total surprise, as 70% of U.S. consumers report doing more research online than before, according to our recent Omnishopper Guide


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December 27, 2015

e-retail sales have grown by 400% since last decade

Ecommerce has grown by leaps and bounds during the last decade from, 50 billion USD to 270 billion USD in 213. Leading this  online revolution is the online retail store Amazon with74 billion USD  revenues in 2013, compared with UPS 55billion USD



"e-retail sales have grown by 400% since last decade"

December 26, 2015

cpg, apparels and office supplies fastest growing online categories

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


" fastest growing ecommerce categories"

FASTEST GROWING ONLINE PRODUCTS CATEGORIES

 digital content and subscriptions are growing the fastest with 27% growth, while in terms of products, consumer packages goods have been  showing the fastest growing  eCommerce segment with 21% growth followed by  apparels and accessories sports and fitness wear are among  the  fastest growing online categories, followed by office supplies, home appliances and furniture.


global top 5 retail chains by continents : americas vs asia vs europe

The above chart shows the biggest global retail chains across the world by their revenue .
The data is based on the 18th annual Global Powers of Retailing report, produced by Deloitte Touche Tohmatsu Limited (DTTL) in conjunction with STORES Media.

"the top" 5 retail chains across north america, europe ,asia and latin america"
 This report identifies the 250 largest retailers around the world based on publicly available data for fiscal 2013 (encompassing companies’ fiscal years ended through June 2014) and analyzes their performance based on geographic region, product sector, e-commerce activity and other factors. - Sthe European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

December 16, 2015

why retail is an indicator of economic prosperity: retail jobs vs other industry

The UNITED STATES   have 3,793,621 retail establishments across the entire country.The below data from NRF showed on the form of a chart, shows where retail stands as compared to other industry in job creation in US


" retail power and how it affect jobs"
 retail industry and job creation in US"

RETAIL INDUSTRY JOB CREATION AND ECONOMIC INDICATOR


"why retail is an indicator of economic prosperity:  retail jobs vs other industry"

Retail supports 1 in 4 American jobs

It’s not just about the jobs directly in retail. The industry supports nearly 5 million logistics jobs; 4 million management and administration jobs,. 2 million health care and service jobs; 2 million finance, insurance and real estate jobs; and 800,000 technology jobs.According to NRF economic prosperity and retail have a linear relationship 

December 14, 2015

country comparison : eCommerce revenues compared as a percentage of overall retail sales

The below chart shows " worldwide and global online retail sales revenues  as a percentage of total retail sales across geographies and countries . Globally online retail sales  across the world is expected to grow by 15% CAGR ( from 2014-2019 ) time period. In terms of  total retail revenues, Worldwide  online retail will constitute 9% of overall retail revenues  in 2019 as compared to 5.8% in 2014  

country  comparison : eCommerce revenues compared as a percentage of overall retail sales
HOW MUCH DOES ONLINE RETAILS SALES CONTRIBUTE AS A PERCENTAGE OF TOTAL RETAIL SALES BY COUNTRY AND REGION

  • Online retail sales in US  is likely to constitute 12% of the overall retail sales by 2019.
  • Online retail sales in North America  is predicted  to account  for 11% of overall retail sales.
  • Asian online retail sales will constitute 10% of total retail revenues ,by 2019
  • In Western Europe online retail sales is expected to contribute 10%of total retail sales, while Eastern Europe it will be 5.6%
  • Russia  online retail is foretasted to form 5.2%of overall retail sales
  • While eCommerce in Latin American nations is predicted to account  for a mere 3,2% of total retail sales 
  • In Australasia online retail is expected to contribute 8.4% of overal retail sales revenues by 2019
  • Mid east and African nations eCommerce sales as a percentage of total retail sales will account or the lowest ever with 1.6% 



December 5, 2015

mobile users are spending more than 55 minutes on retail websites

" mobile users are spending  more than 55 minutes on retail websites"
PERCENTAGE OF TIME IN MINUTES MOBILE USERS SPENT ON RETAIL WEBSITES 

the overding   theme last year and in 2015  has been the " emergence of mobile shopping" across retail websites. On an average a consumer spent  more than one hour ( 60 minutes browsing retail websites to search for deals and discounts . In 2013 the average time spend on mobile retail websites was 50 minutes






December 4, 2015

Amazon topples Walmart as most valuable retail brand, Alibaba ranked no 2, with 90%growth in brand value

AMAZON, WALMART AND HOME DEPOT are among the most  powerful retail brands across the world.Walgreens and Ikea round of the top 5 most valuable retail brands



Amazon leads the way in the retail sector by a significant margin, and the brand continues to grow. Amazon overtook Walmart in brand value terms in early 2014 and has pulled further ahead this year, rising 24% to US$56 billion, highlighting the challenge to the industry as a whole posed by new technology. Alibaba is the fastest growing brand in the sector. Its brand value has increased 90% in a year to US$11.4 billion.

10 examples of how retail used digital transformation to wow its consumers

DIGITAL TRANSFORMATION IN RETAIL : how retail brands managed to stay away from the clutter  by using digital media and mobile and reinvented a whole new way of " wowing their consumer




November 21, 2015

consumer visits to retail stores: desktop vs mobile


Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than desktop and laptop PCs
retail store visits by Mobile vs desktop


The above chart shows consumers who visit retailers only via their mobile devices