2015 US Digital Ad Spending by Device: mobile to form 51% of retail spends

US Digital Ad Spending by Industry based on device share 

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the global online retail attractive index :15 key ecommerce markets

The  above retail Ecommerce Index  shows the most attractive  online retail markets 

The attractiveness of the markets are defined by  1)next generation 2)digital DNA rankings show characteristics  of developed and developing market 3) established and growing

China occupies the top spot, and the G8 countries (Japan, United States, United Kingdom, all fall within the Top 15..All markets are ranked by a preassigned metrix which are 

1) online market size 2)consumer behavior 3)growth potential 4)infrastructure  based on which an average ranking is computed totop 30 nations .

 In the middle of the rankings is a compression of scores, with only five points separating the 15th- and 30th-ranked countries 

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apparel is no 2 most bought item across online retail

source : Atkearney

GLOBAL ONLINE SHOPPING BASKET

consumers across the world might have different tastests, different styles and preferences . but the onle thing that binds them when they start to shop is their  universal love towards Apparels Apparel is the number one  bought item in online retail across all regions and geographies 

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browsing to buying conversion ratio in ecommerce : latin america vs asia pacific

 The above chart show  " the ratio of those browsing and those actually buying . The data comes from Nielsen.  Travel, Mobile  and Electronics have the most  high conversion ratio , with the lowerst buying to browsing ratio.

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eCommerce in india : Rhetoric vs Reality

THE INDIAN ECOMMERCE MARKET : OVERPROMISING  OR REALITY ?

E-commerce in the US is dominated by Amazon, in China by Alibaba, in Japan by Rakuten, while parts of Europe have a standalone local player.But in  India  Ecommerce as it stands today has no clear winners and losers not yet..is. The Indian market is still yet to mature  and yet to evolve as Indian eCommerce companies led by the big  3 Flipkart Amazon and Snapdeal  and backed by  huge  VC funding are burning cash at an astronomical rate of  more than $100million  a month ( Business today 24th May ) Flipkart has the highest cash burn rate but then its sitting on a cashpile of $2.3billion

India is the only country where there are  three to five companies competing for the same market in an ecosystem that is  yet to throw out an winner.While  ASSOCHAM's data suggest India's e-commerce market  stands at $16billion ,Gartner numbers show  that the  India eCommerce market is set to reach $6 billion in 2015. Irrespective of the difference in numbers what is clear it that "the biggest eCommerce battle" will be fought in India. and once the knives are out.. and the battle lines  turns bloodier there will be place for just 2 players who would be the last men standing 

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42% of mobile sales from top 500 ecomm merchants comes from apps

The app  has become the the new  age all consuming and  distributing platform.Brands and stores have started  pushing their apps  by giving them visibility across both offline and online channels App engagement  and cost per installs  are the  2  best metrics which can  provide you  a lot of data on how  consumers are interacting with your app

According to internetretailer top 500  which ranks the leading 500 retailers worldwide in mobile commerce by annual mobile sales. 42% of all mobile sales generated by the leading 500 merchants in m-commerce in 2014 will come from mobile apps

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amazon growing faster than ecommerce sales growth

The chart shows  the spectacular growth of Amazon’s North America revenue growth compared to U.S. e-commerce and store sales growth(Amazon  is growing at an  average  25% growth rate compared to eCommerce growth of 15%
 

 

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Australian e-retail sales to reach $10.76 billion, overall sales to touch $238b

Retail ecommerce sales in Australia will rise 14.4% this year to pass $10 billion, in 2015 according to eMarketer’s latest estimates of retail sales, online and offline, around the globe. In 2014, ecommerce sales in the country increased 17.3% to account for over 4% of total retail sales, 

Meanwhile total retail  in Australia reached  $231billion, in 2014  which is expected to  reach  $238.59 billion  this year,a 3% increase in 2015

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online ticket sales drive through the roof, for basketball midwest Regionals

E-Commerce Sales - March Madness drives sales surge for online ticket resellers - Internet Retailer:"Tickets to the men’s basketball Midwest Regional are averaging more than $1,100 each on at least one online ticket resale marketplace.

March Madness in the state of Kentucky has been especially good for business for online ticket marketplaces."

According to internet retailer 18% of ticket sales  through the site for the Men’s Final Four in Indianapolis have come from the state of Kentucky, nearly double the next closest state, Indiana, where the tournament is being held. 

Right now, the cheapest tickets available on StubHub for this year’NCAA Mens Midwest Regionals and Final Four start about $650 per seat, and that’s before processing fees are included.

Also demand for tickets to the Midwest Regional at Quicken Loans Arena in Cleveland, where Kentucky could play for the right to go to the Final Four, has sent prices soaring,

Right now, the average online  ticket price of $1,172 for a University of Kentucky matchup is nearly twice as much as the second-highest ticket price

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Online Retailers are Betting Big on Facebook Video Ads this Holidays

• Online retailers are set to increase their Budget " for Facebook spends during  the holidays.. Retail chain Macy’s plans to use the social network’s video ad unit to reach all U.S. female Facebook users
• However videos are just a part of the Marketing Mix which Macy plans to engage

nce the videos are shown ( from  21 years and older during  Thanksgiving) Post that It plans to taget  to those shoppers who interacted with the initial video by commenting on it, sharing it or Liking it

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• Facebooks Video ads, which officially launched in March has been received extremely well with both advertisers and consumers . withing a very short time, Facebook videos have become big business for  Facebook. 
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• The social network registers roughly 1 billion video views a day (not all are ads)—65% of them on mobile devices. Video is growing quickly—the number of video views grew 50% between May and July—says Nicolas Franchet, the social network’s head of retail, e-commerce, global vertical marketing.
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• #online retail,# Facebook spends,#Holidays,#thanksgiving,# Video Ads,
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Mobile Sales to contribute 31% of online sales during holidays,to $418 billion

It would be interesting to see the face off between Android vs iOS  this  during the holiday season  eCommerceLast November, the average order placed on a mobile Apple iOS device was $121.48, compared to just $89 for Android devices, according to a new IBM report
. 
The data also shows that while we do more web-surfing with smartphones (accounting for 24% of all website traffic, compared to 14% via tablets), consumers are more inclined to make purchases on tablets (11.5% of website sales) than smartphones (5%). 

A recent forecast  by adobe digital predicts that 31% of online sales will be generated via 
smartphones and tablets, up from 21% in  2013 with Mobile Sales touching $418 million 

The forecast from Deloitte calls for a 4% to 4.5% overall increase in consumer holiday season spending

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US Toy Industry forms 25% of Global Toy Industry Revenue of $84 billion

Out of a whopping 84billion US dollars  in revenue from Toys across the globe, the US revenue from Toy industry amounts to 21 billion Us Dollars The size of the global toy market is estimated to be at 84 billion U.S. dollar, s in 2012, of which 20 billion U.S. dollars are attributable to the U.S. market. The direct economic impact of the U.S. toy industry is estimated at about 29 billion U.S. dollars, supporting approximately 250 thousand jobs #Toy industry,#Cybe Monday,#online sales, #Apparel shopping,

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How Chinese Online Retail is driving more consumption,without affecting offline retail Sales

China's e-tail revolution | McKinsey & Company: China  have become the world's largest online retail market in 2013, and has marched ahead of the US. Chinese  Online shopper numbers reached 302 million, and the online retail transaction volume in 2013 exceeded 1.85 trillion yuan, equivalent to 7.8% of total retail sales

Astoundingly around  90% of Chinese electronic retailing occurs on virtual marketplace and online market and e-commerce platforms where manufacturers, large and small retailers, and individuals offer products and services to consumers through online storefronts  similar to  eBay or Amazon, Ther are the the Local Chinese Giants   include PaiPai, Taobao, and Tmall, which in turn are owned by bigger e-commerce groups. A large and growing network of third-party service providers offers sellers marketing and site-design services, payment fulfillment, delivery and logistics, customer service, and IT support."

One of the most interesting insights on the Chinese Online Retail Revolution is that " online retail is not substituting  or affecting offline sales , however they are spurring more consumption that is spurring more consumption across both the lower and middle classs

As China moves towards online retail based consumption ,it has enabled China’s shift from an investment-oriented society to one that’s more consumption driven A recent McKinsey research conducted by analyzing consumption patterns in 266 Chinese cities accounting for over 70 percent of online retail sales, found that a dollar of online consumption replaces roughly 60 cents of sales in offline stores and generates around 40 cents of incremental consumption (Exhibit 1).

The research suggests E-tailing in China as the research indicates, is not simply a replacement channel for purchases that otherwise would have taken place offline. Instead, it appears to be spurring incremental consumption, particularly in less developed regions

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Number of Staples Retail Stores by Country

This statistic depicts the number of Staples retail locations in 2013, by country. In that year,Canada had 331 stores, Staples had 59 locations open in Germany. Staples is an American office supplies retailer with locations all around the world. With over 2,000 stores worldwide in 26 countries.  Staples is based in Framingham, Massachusetts United State

While most of the nations where Stapes in based is run under its own brand name, it has been  operating subsidiaries in Argentina as Officenet-Staples, Netherlands as Staples Office Centre, Canada as Staples Canada (Bureau en Gros in Quebec), and in Italy as Mondoffice. Staples also does business exclusively with enterprises in the United States and multiple European countries as Staples Advantage

 The company opened its first store in Brighton, Massachusetts on May 1, 198

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The Biggest Retailers in Unites States by dollar sales

source : Statista

This ranking depicts the leading 100 American retailers in 2013, based on U.S. retail sales.

 In that year, Wal-Mart was the leading American retailer based on U.S. retail sales of 

about 334.3 billion U.S. dollars. Wal-Mart was founded by Samuel Moore Walton

 (1918-1992) in 1962. Wal-Mart's headquarters is situated in Bentonville, Arkansas and 

operates worldwide under different names (Walmex in Mexico and Best Price in India).

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• Walmart Ranks No 1 as most browsed and shopped brand via mobile device
• Online Groceries Market in China growing at a scorching 70%, led by Yihaodian,

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'Google One 'attempt to take over Indian mobile manufacturers might fall flat

English: Micromax A70 android phone (Photo credit: Wikipedia)

It seems that Android one smartphones will too follow the chinese manufacturers who sold through Flipkart.com . In a news which was leaked at flipkart and later was removed . Its quite clear that " the distribution" network as of now will not be through physical stores but by Flipkart. This seem all the more puzzling, that when Google talks about taking their smartphones to the Hindi Heartland , they are thinking of selling it via online marketplace

Infact the word on the street is that no one from Micromax, Karbon and Spice which are partners in the project  knows anything on the phones and what route will the sales take. On the ground unless Google spends considerable money to create awareness among the million retail stores, educating  dealers and distributors, this model will be killed before its born. 
.. and dont expect Micromax and Karbon to spend money on these phones , as they already have their market segment pretty much mapped out.. and for a selling a few hundred thousand phone .."in the guise of being powered by android.. awont make a difference.. as  the platform which they use to sell is based on the same OS

Therefore, the one route Google one will use to sell its Phones would be online ..If they actually cared about making their phones available across sub cultures and Hindi heartland, they should create a social  shopping portal in other languages which they can use to sell their android one  or have a  tie up with a local online marketplace  powered by vernacular languages

Here were the 2 phones which was leaked 
owever the 2 phones which were leaked by Flipkart wasSpice Android One Dream UNO Mi-498 phone, priced at Rs 6,999, was listed on the website for a few hours. . Spice is one of the three Android One OEM partners, announced at the Google IO conference in June. Prior to the listing, AndroidOS.in had also published the detailed specifications of the phone. Spice Android One Dream UNO Mi-498 sports a 4.5-inch IPS FWVGA (480x854p) display 

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Who are The Biggest Top 10 Indian Online Retail ( Etailer) brands)

Top  10 Indian Online Retail Players ( Nielsen Research Report )

The Latest Nielsen  Research Report  on Online Retail Brands in India shows the top 3 online etailer brands 

No 1:Flipkart 

No 2:ebay

No3:Homeshop18

The research covered across geographies of Mumbai, Pune, Delhi and  Chennai shows regional preferences across the online retail categories.

Homeshop18 is ranked no  2 only in Pune, whereas in the other 3 regions of Mumbai. Delhi and Chennai its ebay which is the 2nd ranked etailer.

Flipkart and Snapdeal  (  1st and 4th  ranked ) are the only 2 online retail brands that are consistent across all 4 regions

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Retail Sales in US: The Year when Online Retail Sales will Out grow Store based sales

According to the latest  emarketer  charts the sales increase across the digital channels will grow multiple times as compared with the offline sales channels . Remember what we are talking about is the  rate of growth, of online retail .. not the actual numbers which are still heavily skewed towards the offline model

However if you see the actual US retail sales by channel  offline vs online  , its the physical stores that continue to have the largest share of the pie , with ecommerce sales  barely making a fraction of its  retail sales

However these are the numbers  that show the present " sales figures, while the previous ones ralk about Growth  in Future  

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Top 10 geographical markets with highest retail ecommerce growth

The Global Markets   with highest Growth in ecommerce 

According to the latest  data from emarketer

1. The US ecommerce market grew  sales grew 14.5% from $262.34 billion  to $300.64billion .
2.  In comparison the Chinese " growth in the ecommerce in 2014  was an astonishing 76% higher than  the last year ..From $141.64billion to 249.38billlion
3. UK ecommerce showed a 13% growth this year with online sales touching $77.84 billion  compared to $68.88billion in 2013
4. Japan ecommerce growth showed an 8% growth this year as compared to last year with online sales  of $76.95 billion  as compared to $70.75billion in 2013 
5. Germany online retail sales this year totaled  $47billion a 9% growth compared with last year at $42.6billion.
6. France online retail sales grew by 12%  and expected to total around $36.38billion this year
7. Canada recorded  a healthy 17% Increase in its online retail   to $21.61billion  in 2013 compared to $18.36billion it recorded in 2012
8. Online Retail sales in Australia is expected to grow to $20.23billion  this year,a 6 percentage higher than $`19.16billion which it recorded  in 2013

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Top 10 Most Popular Online retail websites in the United States

Find more statistics at Statista

This  chart from  statistica shows  the  data on the average monthly number of visitors to online retail sites in the United States. During the overall first quarter of 2014, 164 million users visited Amazon's websites per month.While ebay and  Apple were among the 2nd and 3rd position

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