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Showing posts with label Online Social Media. Show all posts
Showing posts with label Online Social Media. Show all posts

January 21, 2011

Top 5 B2b Social Media Trends and Statistics

Social Media  Insights For B2b
B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media. Generall B2B marketers face greater internal obstacles to adoption and embrace the social media compared to b2c companies.

The report comes up with some glaring insights which are summarized below
  • The  found 40% of B2B companies devote one or more full time marketers to social media marketing, as compared to 54% of B2C companies. Given the relatively smaller size of marketing departments in B2B organizations, this level of representation is significant; it underscores the maturing role of social media as a core component of B2B marketers’ arsenal.
  • 71% of B2B organizations surveyed devote two or more part-time marketing resources to social media management, as compared to only 62% among B2C marketers
  • 86% of B2B firms are using social media, compared to 82% of B2C outfits. However, B2B firms aren't as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms.
  • 60% of B2B firms have no staff dedicated to social media 
  • 32% of B2B companies engage with their customers on a daily basis via social media
  • One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).
  • In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies).

January 13, 2011

Canadians "Ranked Number One In Social Media Users

Canadians are the world leaders in viewing YouTube, have the highest percentage of Internet users on Facebook and have out-tweeted Americans, according to comScore, a company that measures digital activity.

Reported in Postmedia News, 17.6 million Canadians, or 71% of Canadian Internet users, visit YouTube every month; this is more than any other country in the world. Meanwhile, 55% of the American Internet users view YouTube every month.In November, that translated into two billion videos viewed.

In terms of engagement , Canadians score over every country, with an average  spen of 292 minutes a month watching videos, which is significantly higher  than every other G7 nation, Canada has also long been known as the world’s top Facebook nation with 83.1% of the online population on the popular social-networking site. In the U.S., Facebook has 71.5% reach of the online population. An average online Canadians spent 42 hours a month surfing, compared with 30 hours for Americans.

Across social Media, too Canadians are leaders with Canadians haveout-tweeting  Americans with 13.7% of Canadians on Twitter every month, whereas Americans lag behind at 11.3%.
Canadian's  also has   the largest Facebook users  with  83.1% of the online population on the popular social-networking site.In the U.S., Facebook has 71.5% reach of the online population. 

In terms of demographics ,Canadians between 25 and 34 watch an average of 338 minutes, those between 35 and 54 watch an average of 297 minutes, while those over 55  clock 155 minutes.Canadians also read 16 Wikipedia pages every month, though Germans are not far behind us at 15 pages per month.: 51.2 percent of Canada’s total population, or 65.9 percent of the country’s online population, uses Facebook, which makes it one of the most significant demographic groups on the social network.

The comScore report (not actually provided, so this information is second-hand) also makes mention of some other specific services; internet-enabled TV, in the form of Netflix Streaming, Google TV, and so on, is far less prevalent there.

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