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Showing posts with label Online Social media trends. Show all posts
Showing posts with label Online Social media trends. Show all posts

November 22, 2010

B2B Social Spending: top 5 Statistics

B2B Social Spending
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013.

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
Interactive spending will climb 9.2%, to $51.5 billion this year.

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014
Source: Forrester Research

B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits
Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives.

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers.

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Source: Robert Half

B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing

Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for report that they have increased their visibility within their industries through their blogs
70% of bloggers are talking about brands on their blog organically
46% of respondents post about the brands they love (or hate)
38% post brand or product reviews
Source: Technorati

Original Post:

November 19, 2010

Breaking Down the Wall : Social Media Beyond the wall

Facebook Beyond The Wall
View more presentations from Janice Diner.

Special Thanks to Janice Diner for this wonderful presentation.The Walls have broken down. and gone social in a big way. Brands and companies have realized that its no more just the url which is their brand identity across the web, but its the social media space where the " digital wars are won and lost .

August 10, 2010

What Linkedin Profile Means to a Headhunter: The top 4 Recruitment Secrets

LInkedIn Stats

How does a headhunters or recruitment consultants see your professional details at linkedin ?Why is it that some LinkedIn users, get more calls than the other person who might have the same kind of education or work experience.

With more than 75 million registered users, across more than 200 countries, LinkedIn® has become a destination for making and maintaining connections and is often the first stop for recruiters and companies as they do routine background searches on potential candidates.

CV's and your detailed resume work very differently when they are at LinkedIn ,as compared to what they would see at the interview room.What are the things that excites the recruitment consultants when they view your profile across LinkedIn.?

In the real world, different business people conduct business differently with their own strategies and tactics. Online, business people use Social Network Services (SNS), like the highly popular professional networking site LinkedIn, very differently too.

According to Anderson Analytics, the company that conducted the study in partnership with, using state of the art predictive analytics software from SPSS Inc., LinkedIn users tend to fall into four major types:
  • Savvy Networkers
  • Senior Executives
  • Late Adopter
  • Exploring Options
“Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.

“Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.

“Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.

“Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal interests.

To find out which type you are most like, you may use the predictive tool available at Anderson Analytics:

Some of the findings include:
  • Most users connect to people they know, including those they’ve met only over the phone
  • Users like the professional and business oriented look and feel of LinkedIn compared to other SNS
  • Users tend to be more senior (56% are “individual contributors”, 16% are management level, and 28% are director/VP level or above)
  • The majority (66%) are decision makers or have influence in the purchase decisions at their companies (decision makers also tend to be more active on LinkedIn)
And perhaps most interestingly,
  • The greater the number of connections the greater the likelihood of higher personal income - those with personal incomes between $200K-$350K were seven times more likely than others to have over 150 connections!

August 2, 2010

Social Media at Domino's : For the Good Times and the Bad

There are very few companies that have used social media effectively and appropriately.In most cases social media is used by companies and brands to differentiate, engage and interact with their users. While Social media is just another distribution channel where your distributors are your users, who evangelizes your brand and makes you more visible on the web, the challenge is not only about using social media as a crisis management tool but also during the good times. Social media is all about reaching your users at the time when they are at their vulnerable best

The social media evolution has led to many company having a PR nightmare scenario: A national fast-food chain has to respond to a video, spreading rapidly online, that shows one of its employees picking his nose and placing the result in the food he's making.

That's exactly what Domino's (DPZ), the nation's largest pizza delivery chain, has been subjected to last year in May

Two employees — fired and facing charges had posted a video on YouTube on Monday that shows one of them doing gross things to a Domino's sub sandwich he is making. Among them: sticking cheese pieces up his nose and passing gas on the salami.

This is the worst case of PR disaster and the problem was that these videos went viarl in terms of its social media presence, Domino's Pizza who otherwise has a very efficient and effective social media presence gets a lot of things right

However What Domino's could not plan for, was that two of its employees at a North Carolina franchise would use the social media to show their ire on their erstwhile employer. This broadcast which was uploaded on youtube and this led the company into facing the worst kind of media coverage which got covered both across the online media and went mainstream quickly. This damaged Domino's reputation in ways that was unparalleled in post social media corporate America .

The video, which, among other things, features an employee who farts and sneezes on a sandwich, was viewed over 500,000 times. And marketers are getting an instant lesson in the dangers of an online world where just about anyone with a video camera and a grudge can bring a company to its knees with lightning speed
"Nothing is local anymore
," Domino's spokesman Tim McIntyre says. "That's the challenge of the digital world. Any two idiots with a video camera and a dumb idea can damage the reputation of a 50-year-old brand.

When the fired Domino's employees video first hit YouTube, the company was caught off guard and only made a statement after 24 hours. By then it was too late .. social media works real time 24/7. To be fair to Domino's while the company did come out and gave their side of the story...It was only left with defending a brand that had been torn into shreds overnight by 2 fired employee's with a video camera in their hands and access to youtube. No matter what Domino's did could never match upto what their fired employee's did in terms of visual drama.

This is a big lesson to Companies who feels that their larger than life brand legacy is too strong to be affected.Today it is not the big screw ups by companies which affects your brand, but your relationship with your users and peers, from the guy in the shop floor to your newest recruit ..they are your brand evangelists...

But Domino's is getting fairly high marks from social-networking and crisis-management gurus about its response.According to US Today,Domino's was also considering banning video cameras from its stores,which will probably do nothing to alleviate consumers' concerns.This would also stop the positive reviews & user experience for the brand 's internal users. What companies should not do during times like this, is to make sure that "Abusers.. dont let ordinary users Suffer"

The Domino's story also shows that if your brand is already on shaky ground something like this can bring it down further.Whereas, if it’s otherwise strong, an incident like this will likely constitute a blip that can be addressed with prompt action.

July 12, 2010

Target your Social Media Users By Researching their Purchase Intent

Mashable reports that Trend Stream has released a mini version of its Global Web Index — a syndicated market research service on web behavior and social media — in interactive infographic form. The tool (above) provides an insightful look at the social media profiles of various online users.

This interactive stream Looks specifically into social drivers and online data stream , the more involved motivations such as creating content, publishing opinions or sharing content. Some Matured Markets like US and UK ,are generally inherently more social and involved, sharing content and opinions across all social platforms such as blogging, micro-blogging and uploading video and posting across walls.

This tool will be of immense help to online Media Planners, Branding Professionals and Companies that would like to research online behavioral patterns to how to select online distribution channels for their products.One of the biggest differentiators of this tool is that it allows Marketers to target and segment users based on certain key influencing indicators which reflects certain unique behavioral patterns, among their users.This kind of research quantifies global trends in web behavior and social media and the impact on consumer behaviour, purchasing and marketing communication. For more details go to the Global Web Index website

How this works

Select your defined country, gender, age bands and an attitudinal outlook (if you want). The attitudes are only for demonstration purposes .Users across Social Media can be grouped into

Risk taker: “I like to take risks”Informers: “I regularly inform friends and family on new products and services”Positives: “I feel positive about the global economyStrivers: “I’m always striving to achieve more in life”Premium Lovers: “I tend to buy the premium version of the productInternationals: “It is important to stay in touch with what is going on in the world”Thrill seeker: “I like to pursue a life of challenge, novelty and change”

Once you define your audience you can analyse them against 3 key areas and against the country average:

Motivations for getting online: What do online consumers consider to be “very motivating”Social media behavior: What online consumers have done in the last month online.There are also non social behaviors in there for comparison. Brands in social media: Which kind of social marketing communications “improve the opinion of a brand” in the eyes of consumers. Again there are non social executions for comparison.

July 6, 2010

Facebook Demographics : Top 5 Countries

Inside Facebook Gold, has recently come out with indepth data on facebook demographics across the top 15 countries. The top markets for Facebook interns of users include US,UK,Indonesia, Turkey and France..  Inside Facebook provides a detailed look at some international statistics in the 15 largest countries represented on Facebook.You have to be a paid member to access the" Inside Facebook Gold " version to know about the detailed demographics for Facebook in the top 15 markets.

Here are some interesting statistics  of Facebook Users across the top 5  Geographies

With over 70% of Facebook’s nearly 500 million users in countries outside of the US, it’s time for the savviest marketers and developers to start digging in to demographic data for Facebook’s many other important markets.interesting statistics Facebook statistics for the top  5 Countries 

United States

The US market not surprisingly is led by the 18-25 age group, with consists of 29%of Facebook US users. 61% of Facebook's American user base is 25 plus. Around 57% of Facebook users are Female . As on May,2010 ,Facebook's US users number approx 125million.

United Kingdom 

In the UK, The male and female split is very little , with Women making 51% of the users and men 49%.The 18 -25 age group consists of approx 25%. The 26-34 age group make up approx 22% of Facebook users .In the UK, there's also a substantial number of users of both genders in the 35 – 44 age group.With 43.5% of their users under the age of 25 (compared to the U.S.'s 39%), it's a slightly younger crowd.  Around 43.5% of Facebook users in the UK are under 25.


In the third largest Market ,around 45% of Indonesia 's Facebook users are generally between 18-25 age group .  Indonesian Facebook users trend younger, too. 45.2% of women are between the ages of 18 – 25, and 31.8% are between 13 – 17. For men, 45.9% are between the ages of 18 – 25 and 23.5% are between 13 – 17.

Overall, users under 25 make up 72.5% of all Facebook users in that country, with more women in the younger categories than men.


In Turkey, around 64.4% of all Facebook users are men, while women make up just 35.6%. Turkey’s Facebook users are young, too. Among women, 18 to 25 year olds make up 40.5% while 13 to 17 year olds make up 23.2%.Only 15% of users constitutes the 35-65 age group


Around 49.9% of Facebook’s French users are under the age of 25. The 18-25 age group in France makes up around 30% of users .38.2% of all users over the age of 35. While Facebook in France is not quite there, the site does appear to be popular with that age group. 25.7% of all French Facebook users are over the age of 35.

June 29, 2010

Google's new Social Network "Google Me" Set to Take on Facebook

It seems Google is all ready to take on Facebook with its rumored launch of its new social networking website code named "Google Me" to counter facebook's amazing growth. While Techcrunch ran the story today citing Kevin Rose founder of Digg, tweeting about the upcoming Google Me to take on facebook,some leading sources including some insiders including former CTO of facebook Adam D’Angelo, who currently runs Quora has sharing a few things known to him.

Angelo shared his thoughts as an answer to one of the questions on Quora. Here are his responses
  • Google is launching a new Facebook Killer is not a rumor. This is a real project. There are a large number of people working on it. I am completely confident about this.
  • They realized that Buzz wasn’t enough and that they need to build out a full, first-class social network. They are modeling it off of Facebook.
  • Unlike previous attempts (before Buzz at least), this is a high-priority project within Google.
  • Google had assumed that Facebook’s growth would slow as it grew, and that Facebook wouldn’t be able to have too much leverage over them, but then it just didn’t stop, and now they are really scared.
While Google has every reason to view facebook as a competitor as facebook's growth has belied all expectations. Most social networking sites from Friendster,Bebo,Myspace,started with much promise but eventually failed to scale up... something which Facebook has been able to do without going public.

While "Google Me" can get a head start with a ready made users in the form of Google and Gmail, as more than 4 users out of 6 uses some form of Google via either Google adsense/Adwords/Gmail/Google, use Google Products. However Google in the past has not been able to d justice to their social networking products . Orkut today is a regional power in India and Brazil with not much growth or market share coming from North America or Europe.

While there is no doubt that consumers today need something as an alternative to Facebook, I am not particularly sure if Google is the right Company to take up that challenge. Google Buzz rode on the Google marketing machine but failed to impact Twitter in any remote way and in the process made Google Buzz a terrible mish mash of a real time tool which adds nothing to what twitter already has apart from integrating Google's other products across their clickstream. Facebook’s US user base grew from 42 million to 103 million in 2009. That’s an incredible 144.9% growth rate!.

According to comScore, Google still has nearly two-thirds of the U.S. search market, but dropped a fraction of a percent from 65.7% in Dec 2009 to 65.4% in Jan 2010 [source: Information Week]. While Google is still the leader in the search space, and Facebook only accounted for just under 400 million searches in January, that is a gain of 13% over December. If this trend continues, Google may have ample reason to fear Facebook. Also Facebook is supposed having plans to launch their own email client, Titan.)

At the beginning of 2008, Facebook’s international audience was 34 million people. By the first day of 2009, that number had increased to 95 million – making nearly 70% of the total Facebook audience. Today, this number is well over 400 million. This is not only about numbers but the demographics which has shown growth makes Facebook a must for any marketers.The 35+ demographic now represents more than 30% of the entire user base.The 55+ audience at Facebook grew a whopping 922.7% in 2009.

Creating the next Facebook is going to take more that ready made users which Google claims to have.Almost 500 million people already have their content stored on Facebook,with their detailed click stream being leveraged by advertisers trying data mine Facebook as the next big Online Channel to reach new users , and despite what Facebook claims about being open, I doubt if Google have really come up with the next big disruptive technology to outsmart the Facebook juggernaut and make it easy for anyone to jump into the arms of a competitor.

Facebook’s growth rate accelerated by at least 25% in 47 countries in one recent quarter. Its quarterly growth rate more than doubled in 28 of those countries.Now translated into over 100 languages, Facebook has shown that it can penetrate nearly one third of the entire national population in multiple developed markets, and we expect this to be true of many more countries in the near future.According to comScore, Facebook's monthly audience more than doubled from 54.5 million U.S. unique visitors to 112 million unique visitors during 2009.

If some of the Google's product which has come out from their infamous Google Labs are shining testimony to what Google can do ( except across Search) Facebook need not be bothered.

June 24, 2010

TwitterSpeak: 33% twitter Users Talk about Brands

In a report which might delight advertisers, around 33$ of  twitter users,once a week talk about brands.An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.

Marketers have begun to  use  social media  and have tried to foster online user interaction  between their users  via social networking sites,Blogs and other social media. However  a comparison of the study made on what users on Twitter talk( 2009 compared with 2008)   shows little change in consumers’ brand-oriented behavior. 

On Twitter, significant percentages of users who had connected with a brand would recommend, discuss or purchase from the company, but those numbers inched slightly downward over six months. 

On Facebook, users had similarly static opinions on the usefulness of social media to connect with brands. A healthy percentage were interested, but the practice did not become more important between October 2009 and April 2010.

January 25, 2010

Social Networking Usage increases by 82%

While social media today is a part of everyone's lives and has overcome demographic barriers , irrespective of how people feel about feel about it .. You may hate it or love it but there is no escaping about it.

That's what a recent study conducted by Nielson has to say about social media behavioral change .In a study that perhaps reinforces the idea that social media has come to stay as spocial media usage has continued to rise in terms of unique visitors and hours spent on social media sites.According to a nielson report , social media usage rose by 82% on YoY

Global*((*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy) ) consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years.

Globally(*Global data takes into account the following countries: U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy) social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month. Time on site for Facebook has also been on the rise, with global users spending nearly six hours per month on the site.

Year-over-year growth in average time spent by U.S. users, for both Facebook and, outpaced the overall growth for the category, increasing 200% and 368%, respectively. Among, the top five U.S. social networking sites, continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year

Australia led in average time per person spent, with the average Australian spending nearly 7 hours on social media sites in December. The United States and the United Kingdom came in a close second and third, with 6 hours and 9 minutes and 6 hours and 8 minutes, respectively.

November 18, 2009

Barrack Obama: I have never used twitter

For all the talk of Obama being a true beliver in social media and the power of the web to reach and create communities,the truth was finally out of the bag when the US president replying during a Q&A session at a town hall event with Chinese youth that was held in Shanghai this evening (which was streamed live on the web). The President fielded a question about the restricted use of Twitter in China and he had this to say, “I have never used Twitter but I’m an advocate of technology and not restricting internet access.”

Now most of us know that the president, or for that matter any president of a country would probably not have the time to tweet away to glory, and most of the time they are done by communications experts from the White House. But to say that the president has never ever used twitter is a let down to the thousands of followers who had followed Obama right up to the presidential campaign to his coronation as the nations president . This was something that most followers would find hard to believe and would feel duped ,that those tweets are not actually from the president but his communication team. And this too from a person who has reportedly raised 87% of his funds from social networking sites.

MG Siegler reports
President Barack Obama has one of the most popular Twitter accounts with over 2.6 million followers. It should be no real surprise that most of the time it’s not him tweeting from it, instead its various people within the White House communication team that use the account to send out information.

And now that he is the President, certainly there are some security concerns with him using something like Twitter. But, did you know that he’s actually never used Twitter at all?

Andy Beal of Marketing Pligrim probably sums it up best when he says that for all the talk of social media monitoring and reputation management expertise it would be interesting to see the fallout of something like this , when the real life personal of the individual is found out.

What we need to be looking at as social media “insiders” is talking a great game about transparency and then allowing the medium to be questioned and eventually devalued because there is nothing that is real. Will social media just become a place for online actors and actresses to portray others? Will we a need SMAG (Social Media Actor’s Guild) card to tweet at some point? We are treading on some thin ice in these areas when we talk about accessibility but then only fake it. Maybe being genuine is just old fashioned and overrated?

Maybe this is an emerging area of the online reputation monitoring and management industry which will require policies and actions on what to do when your social media persona is ‘found out’.(Marketing Pilgrim )

For all the talk of transparency of the social media.. Maybe we need to debate if social media is indeed over rated and like conventional media this too can be tweaked and given a spin to suit ones interest . Share your thoughts with me at webmaster@onlinemarketing-trends

October 13, 2009

Twitter and Facebook Growth plateaus.. Linkedin Continues to grow


Facebook and twitter Growth

MySpace, Bebo and Linkedin Growth

It seems that Twitter and Facebook growth story has finally reached realistic levels.June and september stats show that the Facebook and Twitter growth has slowed down according to Compete

Facebook has grown by merely 1.96% for the three months according to compete.comIn September, twitter's unique visitors fell by 0.17%, to 23,538,791. Over the last three months,twitter has grown approximately three times less than in May alone.

In terms of unique visitors, Facebook had a 3.99% increase whereas Twitter visits actually dropped by a further 2.68%. Twitter’s growth in the last three months has been a staggering 463.62%.

MySpace and Bebo continues its downward growth spiral by recording a 15% and 11% negative growth.

The Only exception to social networking sites was Linkedin which continues to do well by doing a +5.68% growth rate into September.Friendfeed another "Niche" socil media daring which facebook bought over recently recorded a negatibe growth rate of -28% in terms of unique visitors.


September 1, 2009

Ebay Ejects Skype for $1.9 billion,to retain minority control

EBay (EBAY), the giant online auctioneer,announced plans to sell its Internet phone service Skype to a group of private investors, including Marc Andreessen, the billionaire co-founder of Netscape.

In a statement, eBay said it will receive $1.9 billion in cash for Skype ,which is expected to earn revenue of $600 million this year -- and retain a 35 percent equity investment in Skype. EBay said the deal values the company at $2.75 billion, and expects to close the deal in the fourth quarter of this year.

EBay's 2005 acquisition of Skype has come to be seen as one of the worst high tech deals in recent history. The giant auctioneer was never able to integrate Skype, an Internet phone service, into its business plan and was ultimately forced to write down the value of Skype by $900 million.Skype reported 405 million users by the end of 2008, a 47 percent increase from 2007.

Techcrunch reports that the private equity firm is apparently Silver Lake Partners, who is likely supplying the bulk of the capital needed to pay the $2 billion price tag.

Skype's CEO Josh Silverman, grew revenue to $551 million last year, a 44 percent increase compared to 2007. and eBay has said it expects the company to top $1 billion in revenue in 2011.

Skype founders Niklas Zennstrom and Janus Friis, were also reportedly in talks with several private equity firms earlier this year to make a bid for the company.

The deal values Skype at $2.75 billion, leaving eBay with a 35% stake in the venture.As part of an eBay revitalization effort, CEO John Donahoe said in April that Skype would be better off as an independent entity.

"Selling Skype now at this great valuation, while retaining an equity stake, makes sense for the company. And it allows us to focus all of our energies on the opportunities in front of PayPal and eBay," Donahoe said in a press release.

August 18, 2009

MySpace close to Acquiring iLike

MySpace to Acquire iLike?: "TechCrunch reports that multiple credible sources have confirmed that MySpace, is close to fighting its way out of consistent bad news by a possible acquisition of music-social site iLike. TC lists the price tag as $20 million for the first acquisition since Owen Van Natta (former COO of Facebook) took the helm in April.

iLike is a social music recommendation system. Presently the iLike app at Facebook profiles nearly 10 million users. TechCrunch reports that it’s the top music app on Facebook—and Bebo and Hi5 and most social networks (other than MySpace, which has MySpace Music). With such a wide user base, it seemed like that Myspace had found the perfect solution to reverse its flagging fortunes .

TechCrunch adds that iLike is so integrated into the Facebook experience, most expected Facebook, not MySpace, would acquire the site. Now MySpace ius now on its way to acquire iLike, which is perhaps the most successful implementation of music on Facebook.

Note, too, that it’s MySpace, not MySpace Music, making this acquisition. For the uninitiated MySpace Music is a joint venture between the social network and music labels where users can listen to free music, follow artists and purchase downloads.

July 1, 2009

Joost Business Model at CrossRoads

Joost Reinvents Itself — Again - Bits Blog - "Joost, the online video site, is starting over with a new service and business model, the third in as many years.

On Tuesday, the start-up, which will continue to offer free online television shows and movies, announced that it would shift its energies to providing an online video platform that other media companies can use — essentially licensing its technology to broadcasters and other media companies that want to offer video on their sites.

Matt Zelesko, currently senior vice president of engineering, will take over as chief executive from Mike Volpi, who will remain chairman. Joost will also close its Netherlands office and lay off a large number of employees — as many as 70 of its 90, Advertising Age reported. Kerry Vance, a Joost spokeswoman, said Joost is not commenting on the number of people being laid off.

Joost is yet another example of an ad-supported Web company that has found it too difficult to make money on ads alone as marketing budgets have shrunk. In a post on the company blog, Mr. Volpi blamed the changes on tough economic times. “It’s been increasingly challenging to operate as an independent, ad-supported online video platform,” he wrote. “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost.”"

Read the full story here

June 14, 2009

500 MySpace Employees to be layed off

MySpace layoffs could near 500 "It looks like Myspace is the latest casualty amidst increasing slowdown and lack of revenue model.

With online advertising revenues in the U.S., which was at $5.5 billion for the first quarter of 2009, seing a decline of 5 percent over the same period in 2008 and MySpace According to a prediction by eMarketer, US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008. Spending grew an estimated 33% in 2008 and 129% in 2007.

The major problem seems to be MySpace. While it has been cash cow for News Corp., the brand has lost its shine, notably resulting in the recent leadership upheaval. EMarketer says that US ad spending on MySpace will reach $495 million this year, down from the estimated $585 million in 2008.

And now Techcrunch says layoffs will likely affect between 300 and 500 employees, although its unclear if that’s an overall number for Fox Interactive Media, MySpace makes up around 1600 of the 2900 employees in FIM. Last summer MySpace let go of 5% of its staff, and as many as 45 employees were laid off last month."

June 3, 2009

Time Spent at Social Networking Sites Doubles

Time on social networks almost doubles in a year- Internet -Infotech-The Economic Times: "Nielsen Online, which measures web traffic, said the number of minutes on social networks in the United States rose 83 percent in April from the same month as compared to 2008 .However users were quick to move on and sites could quickly fall from favor as the loyalties in terms of user stickiness for social networking sites is considered to be very low.

According to Nielsen Online,one major trend had been the continuing popularity of Facebook, which has more than 200 mn active members and has become so mainstream it now hosts Pope Benedict and a list of world leaders.

The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 bn in April this year from 1.7 bn a year ago, making it the No. 1 social networking site for the fourth consecutive month.

News Corp's MySpace was second most popular but the number of minutes spent on this site fell 31 percent to 4.97 bn from 7.3 bn a year ago, although it remained the top social networking site when ranked by video streams.

Blogger, and came third, fourth and fifth respectively, with the number of minutes spent on Twitter -- that lets people send 140-character messages or Tweets rocketing 3,712 percent in April from a year ago.

Facebook came second to MySpace in rankings of video streams followed by Stickam, and Funny or Die."

Figures from Nielsen released in April shows that more than 60 percent of Twitter users stopped using the free site a month after joining.

September 8, 2008

Top 50 LinkedIn Members with Most Connections

Could you believe someone to have more than 10,000 connections at The popular Career Social networking site with more than 29 million members have recently come out with the top 50 Linkedin members having the largest networks.

The Top 50 most connected people out of 29 million+ LinkedIn members!

Barrack Obama comes at 15th Rank with more than 20,000 connections. John McCain or Sarah Palin does not figure anywhere.

Here are the top 50 Linkedin Members with most Network Connections at

Rank Name (linked to profile) Connections
1 Ron Bates 40,000+
2 Andrew 'Flip' Filipowski 35,000+
3 Kenneth Warner Weinberg 35,000+
4 Wei Guan 25,000+
5 Jan Mulder 25,000+
6 Bill Howell 25,000+
7 Steven Burda 25,000+
8 Malcolm Lawrence 25,000+
9 Marc Freedman 25,000+
10 Scott Sullivan 25,000+
11 Pier Paolo Mucelli 25,000+
12 Peter R. Luiks 25,000+
13 Marjan Bolmeijer 25,000+
14 Jan Karel Kleijn 20,000+
15 Barack Obama** 20,000+
16 Shally Steckerl 20,000+
17 Christian Mayaud 20,000+
18 John L. Evans 20,000+
19 Adam Levy 20,000+
20 Octavio Pitaluga Neto 20,000+
21 Dave Mendoza 20,000+
22 Andy Waroma 20,000+
23 Dennis Livings 20,000+
24 Steve Hoffman 20,000+
25 Chris Gould 20,000+
26 Jay Rao 20,000+
27 Ed Nusbaum 20,000+
28 Thomas Power 15,000+
29 Nils Oudejans 15,000+
30 Moshe Weiss 15,000+
31 Joe Gillespie 15,000+
32 Alon Blankstein 15,000+
33 Dan McLaughlin 15,000+
34 Eric Mariacher 15,000+
35 Joe Compton 15,000+
36 Richard Fong 15,000+
37 Finn Majlergaard 15,000+
38 Bruce Kane 15,000+
39 Idan Gafni 15,000+
40 Stan Relihan 15,000+
41 Joe Weinsteiger 15,000+
42 Nelson Rosamilha 15,000+
43 Ray van Den Bel 15,000+
44 John McLaughlin 10,000+
45 Tali Shavit 10,000+
46 Stacy Donovan Zapar 10,000+
47 Hugh Stewart 10,000+
48 Marshall H. Hoebel 10,000+
49 Marc Schoenen 10,000+
50 Jayesh Sampat 10,000+