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Showing posts with label Online Video advertising. Show all posts
Showing posts with label Online Video advertising. Show all posts

April 2, 2013

Comparing Rich Media Banner Advertising : CTR by Country

Display Advertising Click Through Rates by Ad Unit:

Digital advertising accounted for 19.8% of worldwide total media advertising spending
in 2012, according to eMarketer, and will account for 21.7% of it in 2013. By 2016, they
expect digital to account for more than a quarter of all media ad spending worldwide.
This DG MediaMind Full-Year 2012 Benchmark Report has been developed by Media Mind

This Benchmark  Display Advertising  CTR by Ad Units by features analysis of more than
600 billion display ad impressions from 47 countries worldwide dating from January 1,
2012 to December1, 2012,

August 20, 2012

Online Video Ads account for 20% of all Videos Consumed


Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 2011 billion views, according to August 2012 comScore VideoMetrix data.

However video ad impressions for 2012 are up considerably, and July’s 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed - down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
April 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property
Video Ads (000)
Total Ad Minutes (MM)
Frequency (Ads per Viewer)
% Reach Total U.S. Population
Total Internet : Total Audience
9,478,975
3,937
59.8
51.7
Hulu
1,597,166
670
48.6
10.7
Google Sites
1,319,342
136
17.7
24.3
BrightRoll Video Network**
942,899
566
9.1
33.8
Adap.tv
880,522
525
12.7
22.5
TubeMogul Video Ad Platform**
830,621
230
17.1
15.9
SpotXchange Video Ad Marketplace**
666,588
367
12.8
17.0
Tremor Video**
661,727
360
13.2
16.3
Specific Media**
650,578
314
6.9
30.9
ESPN
514,347
189
26.6
6.3
Auditude, Inc.**
511,278
202
11.3
14.8

  

Among the top  Online Video  Networks
  1. Google sites led with 1.52 billion ads in July (up more than 7% from 1.41 billion), followed by Hulu with 1.22 billion (down 8% from 1.33 billion),  
  2. Adap.tv at 1.13 billion (down from 1.15 billion), and SpotXchange with 1.05 billion. 
  3.  Fifth-place TubeMogul delivered 840 million ads, down from more than 1 billion.  
  4. BrightRoll Video Network, which delivered almost 1.4 billion ads in June, had an implementation error with its video tags, so its data was not included.