Showing posts with label Online Video advertising. Show all posts
Showing posts with label Online Video advertising. Show all posts
April 2, 2013
Display Advertising Click Through Rates by Ad Unit:
Digital advertising accounted for
19.8% of worldwide total media advertising spending
in 2012, according to eMarketer, and will account for 21.7% of it in 2013. By 2016, they expect digital to account for more than a quarter of all media ad spending worldwide. This DG MediaMind Full-Year 2012 Benchmark Report has been developed by Media Mind This Benchmark Display Advertising CTR by Ad Units by features analysis of more than 600 billion display ad impressions from 47 countries worldwide dating from January 1, 2012 to December1, 2012, |
August 20, 2012
Online Video Ads account for 20% of all Videos Consumed
Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 2011 billion views, according to August 2012 comScore VideoMetrix data.
However video ad impressions for 2012 are up considerably, and July’s 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed - down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June.
Among the top Online Video Networks
However video ad impressions for 2012 are up considerably, and July’s 9.6 billion ad views represent a 71% rise over January’s 5.6 billion. In July, video ads accounted for 20.7% of all videos viewed - down 4% points from 25% in June, while ads accounted for 1.6% of minutes spent viewing video online, down from 2% in June.
Top U.S. Online
Video Ad Properties Ranked by Video Ads* Viewed
April 2012 Total U.S. – Home and Work Locations Ad Videos Only (Content Videos Not Included) Source: comScore Video Metrix |
||||
Property
|
Video Ads (000)
|
Total Ad Minutes
(MM)
|
Frequency (Ads per
Viewer)
|
% Reach Total U.S.
Population
|
Total Internet : Total Audience
|
9,478,975
|
3,937
|
59.8
|
51.7
|
Hulu
|
1,597,166
|
670
|
48.6
|
10.7
|
Google Sites
|
1,319,342
|
136
|
17.7
|
24.3
|
BrightRoll Video
Network**
|
942,899
|
566
|
9.1
|
33.8
|
Adap.tv†
|
880,522
|
525
|
12.7
|
22.5
|
TubeMogul Video Ad
Platform**
|
830,621
|
230
|
17.1
|
15.9
|
SpotXchange Video Ad
Marketplace**
|
666,588
|
367
|
12.8
|
17.0
|
Tremor Video**
|
661,727
|
360
|
13.2
|
16.3
|
Specific Media**
|
650,578
|
314
|
6.9
|
30.9
|
ESPN
|
514,347
|
189
|
26.6
|
6.3
|
Auditude, Inc.**
|
511,278
|
202
|
11.3
|
14.8
|
Among the top Online Video Networks
- Google sites led with 1.52 billion ads in July (up more than 7% from 1.41 billion), followed by Hulu with 1.22 billion (down 8% from 1.33 billion),
- Adap.tv at 1.13 billion (down from 1.15 billion), and SpotXchange with 1.05 billion.
- Fifth-place TubeMogul delivered 840 million ads, down from more than 1 billion.
- BrightRoll Video Network, which delivered almost 1.4 billion ads in June, had an implementation error with its video tags, so its data was not included.