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Showing posts with label Online Video advertising. Show all posts
Showing posts with label Online Video advertising. Show all posts

September 22, 2011

US Online Video Ads Forms 7% Total Ad Spends in 2011

Video’s share of the US online ad market will remain very small this year—just 6.9%, according to eMarketer data from March and June. Online video will be merely 3.6% of TV’s total this year. Even as online video grows rapidly over the next few years, marketers in 2015 will likely spend $100 on television ads for every $10 they spend for online video.
TV remains more of a sure thing for brand marketers. 

.In 2010, video consumption reached 45 billion streams, according to eMarketer, and has more than doubled since 2009.

Approximately 182 million people watch online videos every month, and 86% of the U.S. online population has streamed a video (eMarketer; comScore). And online video streaming represents 32% of time spent online.

As more digital data about TV audiences becomes available to marketers through companies like Simulmedia, targeted TV ads will retain a portion of spending that might have gone to online video. Furthermore, buying online video ads tends to be more complex than buying TV commercials. Online video advertising rarely scales the way TV does, nor does it typically give comparable reach.
Between the beginning of 2009 and the end of 2014, online ad spend is expected to reach more than $5.2 billion from $1.03 billion. Online video ad spending increased 41% in 2009 alone.Yahoo! and third-party research suggest, online video viewers tend to be far more engaged, willing to recommend videos to friends and family, send videos, and share videos via blogs or social media sites.

In addition, video ads tend to have a bigger brand impact than TV ads in all major categories among adults aged 18-49, according to a Nielsen study compiled in 2008 and 2009

Note: eMarketer benchmarks its US online ad spending projections against the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data,