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Showing posts with label Online Videos. Show all posts
Showing posts with label Online Videos. Show all posts

December 9, 2011

March 30, 2011

Photos and Video Mobile Users Across Age Groups

Teen cell phone owners in the 14-17 age group are slightly more likely to take photos than those ages 12-13 (85% vs. 77%). This older category of teens is also somewhat more likely to send/receive photos than the younger group of teens (67% vs. 56%). However, there is an interesting counter-trend, with more 12-13 year-olds sending/receiving video than those 14 and older (41% vs. 27%). Read more in Teens and Mobile Phones (2010).

May 14, 2008

Youtube To Offer Ad Buzz targetting in Popular Clips

YouTube has begun offering advertisers the ability to pair their in-video ads with videos the site believes are on their way to becoming viral hits.

YouTube created an algorithm which can identify videos that are on the upswing and potential hits in terms of audience. It makes that determination by studying factors such as the early adoption of some video clips,video acceleration of views along with the number of times it is tagged as a "Favourite" and the number of ratings it receives. This is a great feature that is likely to appeal to entertainment marketers and to those pushing products with broad and generic audience.

This also should be a good news for advertisers to target a niche audience that is hungry and receptive to ad messages.Buzz targeting joins other YouTube ad targeting factors such as geography, time of day, gender and age criteria. The feature is available now to advertisers in the United States.

"We believe buzz targeting is a strong marketing opportunity for any advertiser that wants to offer compelling content alongside the most popular videos taking off on the site," the spokesperson said. "It's an opportunity for them to wrap themselves in the experience that is YouTube itself.

The first advertiser to use the program was Lionsgate Films' "The Forbidden Kingdom." For roughly the past month, the distributor has advertised the Jackie Chan/Jet Li martial arts vehicle on approximately 500 of YouTube's most popular music and entertainment videos.