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This chart shows how the CTR changes with the Long Tail and Broad Tail Keywords.The higher CTR for position 1 (32% for head terms versus 25% for long tail), long tail terms show better overall CTR on page 1 (4.6% average CTR for head terms versus 9% average CTR for long tail terms). Read more at: http://www.optify.net/seo/organic-click-through-rate/ |
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Given two keywords with the same search volume where one is a cheap keyword, and one is an expensive keyword, your potential organic traffic is nearly 3 times greater on a lower CPC term. Read more at: http://www.optify.net/seo/organic-click-through-rate/ |
The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify. This study " explains how a user interacts with organic search results pages (SERPS ) and how it impacts search keyword and search pages
Some of the top findings from from the, The Changing Face of SERPs: Organic Click Through Rate, based on analysis of organic keyword visits (Google US) gathered from Optify's software for a variety of B2B and B2C websites in December 2010.
The CTR curve (chart below) supports the traditional understanding of SERPs: Ranking on the first page is far more valuable than ranking anywhere else.