The
above infographic had been posted at search
Engine Land , and originally this infographic was from Pulpmedia ,
and illustrates some of the many moving parts like this within AdWords.
Merely paying more money does not ensure you a good listing. However if you were to pay much more, unless your CTR
( call to Click) do not increase your ad
rankings will not come up, This is because Google Adwords uses 1) quality Score of the page along with CTR to calculate which site should come for corresponding
keywords
A good “Quality
Score” gives an edge to advertisers, even if they aren’t the highest bidder.
“Ad Extensions” mean that ads can show pictures, maps, ratings and more
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