Trending this month



Showing posts with label Pay per Click. Show all posts
Showing posts with label Pay per Click. Show all posts

November 15, 2011

Science Behind Google Adwords: 5 best Practices



The above infographic  had been posted at   search Engine Land , and originally this infographic was from  Pulpmedia , and illustrates some of the many moving parts like this within AdWords.

Merely paying more money does  not ensure you a good listing. However  if you were to pay much more, unless your CTR ( call to Click) do  not increase your ad rankings will not come up, This is because Google Adwords uses 1)  quality Score of the page along with CTR to  calculate which site should come for corresponding keywords
A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings  and more