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Showing posts with label Pepsi. Show all posts
Showing posts with label Pepsi. Show all posts

December 2, 2015

top 10 most powerful soft drink and beverage brands

The biggest and most powerful soft drink brands

The Coca-Cola Company and Pepsico remain the top 2 most powerful brands and they form the giants of the soft drinks industry; brands from their portfolios make up 8 of the top 10.  Coca-Cola remains the most valuable soft drinks brand, up 6% to US$35.8billion.Meanwhilethe number 3 most powerful soft drink brand is Red Bull, which continues to do well .The brand’s unique marketing strategy and its dominance in extreme sports has enabled it to stay relevant and exciting. Its brand value has risen 19% to US$7.4bn and it has become the 3rd most powerful brand across all sectors. Nestle and Sprite takes up the 4th and 5th position in the beverage market. ;
data Brand Finance is the world’s leading independent brand valuation and strategy

July 29, 2015

100 years of coco cola :20 interesting facts and statisics

" the making of coke"

The making of 100 years of Coco Cola

Read more about the  timeline of 100 years of coke and amazing 15 statistics below

"Cokes' 100 years of amazing growth"

Coca-Cola  was the first to introduces 100% recyclable bottle with 30% renewable material

  1. Coke was Founded  in 1886 by pharmacist John Stith  in Georgia 
  2.  The first Coca-Cola  was bottled in 1899
  3. The coke bottling rights was sold  by President Asa Candler  for $1. 
  4.  The  top  5 brands by volume are 
  5. a) Coca-Cola 
  6. b) Diet Coke/Coca-Cola light  
  7. c)Coca-Cola Zero 
  8. d) Fanta  
  9. 3)Capri-Sun    
  10.  Number of worldwide Coke employees :        146,200 
  11. Percent of the world’that recognize the Coca-Cola logo:   96 %
  12.  Total number of Coca-Cola products : 3,500
  13. Coke's Market share in US:   42% 
  14. Percentage  of ' global beverages market  which coke forms a part :   26% 
  15.  Number of coke bottles sold each day : 1.8 billion 
  16. Number of coke bottles sold its first year   : 25 
  17. Number of worldwide Coke bottling companies: 275 
  18.  Amount you would have earned if you sold a single coke share in 2015:   $92,500
  19. Number of Coca-Cola brand drinks that are consumed each second  :10,450
  20. Coca-Cola was the 1st  commercial product to appear on  Time in  : 1950
  21.  The Coca-Cola bottle turns 100.this year in 2015

April 20, 2015

US soft drink industry marketshare 2004 to 2014

Coke vs  pepsi marketshare in US
coke vs pepsi marketshare : 2004 to 2014


Coke is the no 1 in  the US carbonated  sft drinks  market with a 42% marketshare, followed by Pepsi with a 27% marketshare, while  DR Pepper Snapple no 3 with around 16% marketshare.
The last 5 years has seen Coke dominating the soft drinks market , while Pepsi have failed to crack the market, and has been the no 2  consistently  trailing  Coke by atleast 12-15%  in the last decade . 

June 6, 2014

Lessons from Pepsi on social media failure :3 mistakes a brand needs toavoid

In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.
Unfortunately, as this Harvard Business School case study points out, it was an abysmal business failure and Pepsi eventually fell to third place in the soda category, behind Diet Coke. For all of the hype and hoopla on social media, sales suffered dearly.
So what does it take for a brand to be successful on the social web ,for every gigantic Pepsi fied there had been  astounding success  for  a nondescript companies,who despite lack of  marketimg muscle power ,has been able to strike gold in the social media battleground
No 1 : don't mistake the social web as a substitute to mainstream media : in fact there is nothing called mainstream media or conventional media .. It's just  another brick in the distribution wall ..
No 2: Gettimg carried away by success stories ... Marketing success do not work by precession of an google bot algorthim , nor by a creative excellence ... The only think which works is "execution .. Eccentricity and Elimination .. To know what that means  , jump to the Harvard case study link above