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Showing posts with label Pew Research statistics. Show all posts
Showing posts with label Pew Research statistics. Show all posts

May 31, 2013

Teens and Online Usage:Comparison : 2003 vs 2013

They may be digital natives, but American teens don't fancy everything digital.

 According to data provided to MarketingCharts from a new study from Research Now and KYA BrandResearch, American teens strongly favor offline to online ads across a variety of measures. The respondents were presented with several statements about ads and asked whether each statement applied more to online ads (such as on Facebook, search engines), more to "real-life" ads (such as those on the TV, radio, posters, and magazines), or whether the statement didn't apply. The results indicate that online ads have a long way to go in winning over teens.

September 30, 2012

Online and Mobille Usage by Seniors:Top 5 Insights

Senior Citizens and Digital Technology from Pew Research Center's Internet & American Life Project

Instead of sending out 500-page catalogs, Sears is engaging customers on Facebook, Twitter and Youtube. It has more than two million likes on Facebook. Among its three main Twitter handles (@Sears, @SearsStyle and @SearsDeals), Sears has more than 125,000 followers.

A recent report published in September 2012  shows some inportant pointers on where Social Media is heading . Marketers, self styled advertising professionals and the real advertising professionals please do not forget ' that Seniors are a huge segment" even in the online space according to  Pew Internet & American Life Project:
  • One in three online seniors uses social networking sites like Facebook and LinkedIn
  • From April 2009 to May 2011, social networking site use among internet users ages 65 and older grew 150%, from 13% in 2009 to 33% in 2011 
  • Half of essadults ages 65 and older are online
Nearly 80 million Baby Boomers turned 65 this year, “officially” considered senior citizens. This most recent Pew report is a snapshot of a nation embracing digital communications to a breadth and degree heretofore unimagined, with far-reaching implications for every facet of ordinary and extraordinary daily living as these new technologies redefine aging, connectivity and commerce.

So how do companies, that have recognized this fact are really using social media to reach out the the seniors on the web.Sears has been one of the nation’s leading retailers, offering customers
merchandise that ranges from women’s clothing to power tools.

To know how Sears is using social media to reach Seniors across the social web, check out this case study Sears Senior Marketing Campaign

July 24, 2011

US Consumer Patterns : Tablets Vs eReader

The share of adults in the United States who own an e-book reader doubled to 12% in May, 2011 from 6% in November 2010. E-readers, such as a Kindle or Nook, are portable devices designed to allow readers to download and read books and periodicals. This is the first time since the Pew Internet Project  began measuring e-reader use in April 2009 that ownership of this device has reached double digits among U.S. adults. 

Tablet computers—portable devices similar to e-readers but designed for more interactive web
functions—have not seen the same level of growth in recent months. In May 2011, 8% of adults report  owning a tablet computer such as an iPad, Samsung Galaxy or Motorola Xoom. This is roughly the same  percentage of adults who reported owning this kind of device in January 2011 (7%), and represents just  a 3 percentage-point increase in ownership since November 2010. Prior to that, tablet ownership had been climbing relatively quickly

With electronic reading devices adding  more punch  including wireless connectivity, the differences between e-readers and tablet computers seem to be blurring.

  However one of the most important differences  among the both is the interactivity. Tablets are designed to let users interact with a range of features, from telephony and video chat to e-mail and text messaging, and from watching movies and looking at photos to browsing Web pages and news sites. Tablets are dynamic and can support lot of user activity .. compared to reader meant for just passive reading