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Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts

February 17, 2016

linkedin and pinterest fall from grace from top 5 social media sites




Snapchat and Twitter has surpassed linkedin in terms of traffic . Facebook leads Social network marketshare with  over 1,5 billion, followed by Tumblr  and instagram with 500 million users. Twitter and Snapchat share the honors for the 4th and 5th place
Pinterest and Linkedin have seen their places toppled by  Instagram and snapchat.

November 2, 2015

Pinterest Funding Details vs Use of Proceeds




Filing Details Pinterest, Inc., which listed its industry on March 16, 2015.
Previous to this filing, their last Form D was filed May 27, 2014.

Offering Details The total reported offering size was $577,916,906.
Of this amount, Pinterest, Inc. sold $367,099,927 or (63.52% of the offering), with the first sale occuring on February 27, 2015.
The minimum investment for this offering was set at $0.

On average, companies in this industry sell 72.98% of the total offering size. $210,816,979 was reported remaining.

October 27, 2015

US top 3 billion dollar start up valuation exceed $95billion

These are the top 10 highest valued start ups
" US top 10 billion dollar start ups"




" start up valuation to funding ratio"
source : Wsj

The top 3 start ups  in US is now valued at a combined $95 billion. Uber leads the list with $51billion  followed by  Airbnb which is valued at  $25.5billion while Palantir is valued at $20billion
Snapchat and SpaceX is respectively valued $16billion and $12billion .

Meanwhile in terms of available funding these 5 top start up companies  has been funded combined upto the tune of $16billion. Effectively the  start up funding to valuation ratio for these top 5 companies is 5 times.

VC funding vs PE vs Hedge Funds : Investors behind PINTEREST

These are the top 5 biggest Pinterest Inventors s

The Investors behind PINTEREST

1)Venture Capital Investors: 

a)Bessemer Venture Partners
b)FirstMark Capital
c)Andreessen Horowitz

2)Private Equity Investors: 

a)Goldman Sach

3)Corporate Investors:
a)Fidelity Management & Research Company
b) Rakuten

 4)Hedge Fund Investors:
a)Valiant Capital Partners

July 9, 2015

compete and alexa ranks top 15 social networking sites this year

"top 10 most visited social websites"



" social networking sites with highest visitors  ranking"

" top 15 social networking sites in 2015"
data/source :ebizmba

Alexa and Compete published their list of most trafficked  social web sites  this year . Social networking sites led by Facebook and Twitter rules the  social box office with  compete ranking it 3 and Alexa ranking in 2. Alexa ranks websites in terms of web traffic, as a result the lower the alexa rank, the higher the traffic and vice versa.  Compete is a similar tool which ranks web sites  as per unique visitors.

Twitter and Linkedin make the number 2 and 3  most frequented social networks with a compete ranking it  21 and Alexa ranking it 7. Linkedin ranks  25 in compete and 9 in Alexa

July 8, 2015

comparison of online user engagement across twitter and Instagram


"comparison of online user engagement  across twitter and instagram'
" instagram engagement rate higher that Twitter"

Out of Instagram's  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram's own blog)


However in terms of engagement and bounce rate Instagram score way ahead of  any other social network. And it actually beats twitter hands down..Brands using Instagram are seeing higher levels of engagement than on Twitter, according to data from Socialbakers.
Focusing purely on the top 25 most engaging brands, the average post engagement rate is 3.31% on Instagram compared to 0.07% on Twitter.

May 19, 2015

the 4 metrics used to measure social media marketing by global brands

"which 4 metrics is used as KPI to measure social media marketing"
The chart compares the 4  most used metrics by brand to measure and monitor their social media effortsamong the most common measured metrics are 1) web traffic 2) Active engagement  across their facebook brand pages, ( likes, shares, refer etc) and 3) increase their followers/ fans 
 During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.


May 11, 2015

which techology company has highest number of woman managers

technology companies and women managers

Tech brands with the highest number of woman managers  

Pinterest, Linked, Yahoo are the top tech companies with the higher number of women managers with 40,39 and 37% respectively 
While there is no evidence or research to show that productivity or efficiency is gender dependent nor any study to show why companies needs to hire more woman than men or vice versa.  So what makes them so attractive to tom tom !! For these global technology giants gender diversity is a big statement in itself .It makes them sound very politically correct and helps them to don the leadership role in the tech industry by trying to showcase gender diversity. This is a great way to hire new woman recruits who are at times seen not as ambitious or career driven as men... What is left unsaid is the role of economics in gender diversity . Do compensation levels play a role in gender divide ?

May 5, 2015

content sharing comparison : facebook vs twitter vs pinterest

"breakdown of content sharing across social networks"

WHAT KIND OF CONTENT IS SHARED ACROSS  TOP 3 SOCIAL MEDIA NETWORKS

  1. Facebook accounted for 81% of content shared to social networks, trailed distantly by Pinterest (7%) and Twitter (6%), 
  2. Pinterest was  no 1 in  Beauty Shopping & Fitness categories, generating 190% and 185% more sharing activity than the average .Both Facebook and Twitter saw decline in these verticals. 
  3. Health content sharing across Facebook increased (+8%) which declined across twitter and Pinterest.
  4. Social sharing of news  and science content  on twitter  showed a big rise (+21% and +17%) respectively whereas financial news sharing on twitter increased +21 
  5. Twitter saw 152%  growth in sports content  and Pinterest saw  89% growth in shopping


 tags#online,#digital,web,#media,#social,#mobile,#marketing,

May 1, 2015

Social Media optimizations Tweaks: infographic

" cheatsheet for all your social media marketing needs"
How much you know about social media optimization . From profile customization and length of your  posts, optimum image sizes,notifications, app integration, embedding feature, sharing on other social networks, 3rd party links and location mapping . The above infographic  provides a snapshot of the top social  networks   and a  must have handy tool for your social  marketing needs
#pinterest,#social media#google#infographic



March 31, 2015

10 Alternatives to Pinterest for your product promotion


10 pinterest alteratives

MOST POPULAR PINNING SOURCES


  1. Trippy: solely focused on travel,which allows you to discover,recommend ,share
    your travel destinations,online reviews including a Q and A feature
  2.  Looqiloo ; A new start up  almost like Pinterest with video reviews. Allows users to post their reviews across products
  3. Postwire: like a private version of Pinterest. There are pages with links to products and services, which you can post and share
  4. Fancy is a combination of pinterest and online store where instead to pinning you can fancy it.Primarily aimed for online retailers 
  5. Pinshoppr a kind of eCommerce engine ,it aggregates Pinterest’s most popular pins, and make it available for sale online
  6. Pinspire is almost identical to Pinterest in function,design and  purpose
  7. Bo.lt :a combination Pinterest and Evernote
  8. Curisma; a vertical  with focus on technology and gadgets, where users can tag, discover and share purchases
  9.  Bundlr: kind of curation site, allows you to organize your favorite links and embedd them as a bundle ( Bundlr)  
  10. Weaheartit : a combination of Pinterest and Tumblr


March 20, 2015

Instagram and Pinterest seeing huge adoption by SMB's,as social media spends rise 17%

"Social Media Spends "

 SMBs that spend more than $25,000 yearly on ad budgets to allocate 17.4% of their to social media in the next 12 month

Small and Medium Business seems to be very upbeat on Social Media, and plans to increase their budgets this year. Spenders are using multiple social media, with impressive showings by Twitter's promoted Tweets, along with Pinterest and Instagram gaining a huge popularity among the SMB's According to BIA/Kelsey these are the most used social media platforms gaining big traction among marketers and where they plan to spend the most are


Google (social or local) - used by 26.4% of Plus Spenders
Twitter (regular Tweets) - used by 26 percent of Plus Spenders
Twitter (promoted Tweets) - used by 20.3%of Plus Spenders
Instagram - used by 16.3 percent of Plus Spenders 
Pinterest - used by 13 percent of Plus Spenders Yahoo (social or local) - used by 12.6% of spenders

January 13, 2015

Fridays Drive Most engagement on Facebook, consumers takes 7 photos to like your brand





 Consumers decide on following your brand after 7 Photos

 Late Nite  10  to 12 are the best time to retweet 

 The Ideal Response Time On  Facebook is one hour

 Facebook,Pinterest and Twitter drives the most traffic among social media websites

March 4, 2014

Pinterest Referrals Jump 66%, now drives 300% more traffic than Twitter

In the social media pecking order who do you think drives the maximum  referral traffic  across the publisher networks ? Is it  Facebook ? LinkedIn or Twitter ? or Pinterest ?

According to latest Shareholic report" The Social Media Giants  led by Facebook, Twitter and Pinterest  collectively drives around 15.22% of overall traffic to third party . While Facebook accounted for more than 10% of overall traffic to publishers .  

Pinterest drove 3.68% of traffic to publishers in September last year ,the second highest of the social networks on the list


Pinterest Growth vis a vis other Social Media
 
Compared to last year Facebook  share of driving traffic  grew 58.81%, Pinterest by 66.52% and Twitter 54.12%. Pinterest’s growth is especially interesting now that the company is flirting with paid advertising.


Pinterest, Facebook driving highest referal data


Pinterest drove 300% more traffic referrals to publishers as compared to Twitter as its overall increase in referrals by over 66% showed the kind of " traffic the website is experiencing With this Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

February 5, 2014

Why You Need to Look Beyond Facebook for Marketing



The Rise of  Pinterest :


Why Your Digital Marketing Can’t Afford to Pass Up Pinterest | Mobile Marketing Watch:  Most  marketers tend to focus on Facebook and Twitter " with the realization that " they need to be present in the top two social media Channels However what they forget is that " Niche sites " or vertical social media are equally imortant from a digital marketing perspective

According to a recent study " Facebook Users are more likely tohave Banner Blindness compared to other social media properties

 Pinterest  with a astounding  70 million users,is  the diverse digital and mobile melting pot for professional and amateurs are more open to buy online and engage in transactional activities 

 So instead of repeating ourselves yet again, let’s run with the belief that a picture tells a thousand words. And thanks to a new infographic published this week, here’s an insightful infographic that hammers home the point we’ve been making for a while – Pinterest is a powerful platform for your promotional efforts."

Tags: Pinterest, Facebook, Digital,online marketing, social media, online display,

December 23, 2013

Why Pinterest and Instagram usage among Women show 50% growth


Women are gradually exceeding men in terms of social media engagement. The latest research  research from SheKnows and Harris Interactive shows tha5t after nUK where women outnumbered men US is following the same trend as " research shows that d US female social network users formed  79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram Read more at http://www.emarketer.com/Article/Women-Up-Time-Spent-on-Social-Platforms/1010477#Rh0rqA50GBq0vEOw.99

Usage of  of Pinterest  among Women users  are showing an upward trend , along with blogging platforms,  and  Instagram. However Facebok still dominates as 30% female users  spend 30%  on Facebook
Women are increasingly using social media to express themselves and have an identity of   their own as " Men gradually move " to Gadgets and Smartphone to view sports , Technology and Politcal news

December 9, 2013

,Average Online Shopping " Bill Value from Pinterest, was 77% more than Facebook,



The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.


Ranked By IBM And MutualMind: Black Friday Winners And Losers - Forbes: " While Thanksgiving online sales  zoomed by 19%over previous year, mainly powered by Mobile sales contributing 25.8% of total online sales for Thanksgiving. However the " one important data which  has not been " discussed " was the role of Pinterest in driving  Mobile and Online Sales during Thanksgiving  

However one interesting Fact  that has been unsaid  was" On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook.  Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.  However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.


According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%. 

December 7, 2013

How Pinterest Drives E commerce Sales








"how pinterest drives online sales for a brand"

November 30, 2013

One Pinterest,Hundred Ripoffs : Ten Sites That Copied Pinterest


ZOOTOOL :This is a Pinterest for all aggregated  content including links images documents and articles 




FOODGAWKER: This is a Pinterest  for Foodies, where you can share recipes 





POSTWIRE : 
 Postwire  is a Pinterest equivalent of a B2b  Business  


DESIGNINSPIRATION : A Pinterest for Designers and the Fashion industry 



                              


SPRINGPAD is a Pinterest equivalent for Business and Business Startup



WEDDINGGAWKER: This is a Pinterest for all things on Wedding.


Gentlemint : This site is the  Pinterest equivalent for Men 




CHILL :This is a Pinterest equivalent for all things video

  


TRIPPY : This is a Pinterest equivalent  for Travelers and Holidays


tags: Pinterest, Social, Internet, sharing, curated,content marketing,