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Showing posts with label Pinterest. Show all posts
Showing posts with label Pinterest. Show all posts

June 6, 2012

May 29, 2012

May 26, 2012

Pinterest traffic zoom 2700% over last year,3rd most popular social network

How Pinterest Drives Online Sales / Pinterest Ecommerce Infographic - Shopify:

For January 2012 comScore reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10 million unique visitor mark. comScore recorded a unique users moving average growth of 85% from mid-January to mid-February and a 17% growth from mid-February to mid-March
According to Experian Hitwise Pinterest is currently the third largest social network  in the US in terms of visits , behind just behind Facebook and Twitter. in the United States in March 2012, surpassing Linkedin and Tagged. For a  site that started in 2010 that is indeed a spectacular achievement, considering that the  foundation  for Pinterest  started in December, 2009 , and was launched in closed beta in March,2010.
Pinterest commands more women users in US and this year , in 2012, it was reported that 83% of the U.S. users were women. In Britain, 56% of the users were male and their age profile was different too, being about 10 years younger than in the U.S., where the age range was typically 35-44.

Pinterest got 21.5 million visits during the week ending Jan. 28, a nearly 30-fold increase over a comparable week in July.

May 22, 2012

Brands Flock To Pinterest, as Google plus sink to new low

Source: via Sumit on Pinterest

Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." 
However according to  a recent adage report, Google  plus has not been able to leverage its " social media" platform as a marketing tool, specially for " brand advertisers" and  digital  agencies " and there has been  a quite realization that " Google  plus " is another failed product..  from Google who have never been successful with their " Social Media Products" and  will probably meet the same fate as " Google's " recenly dumped" products

For Most digital marketer the  "+1s" has been replaced by that of "pins." Pinterest has been" able to wrest a lot of " traffic  from Google Plus, due to the " mass adoption " by users . The viral nature of the  Pins has "  seen a keen interest among brands and  digital marketers as they " t to experiment " with Pinterest

Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its "pin it" button now appearing alongside Facebook, Twitter and email buttons on prime web real-estate such as eBay and Amazon product pages.

Google has never been able to " succeed " in any of its social media initiative and this infographic makes it  clear why .

Nissan, was among the biggest  brands on Google plus  for having one of the best new Google+ brand pages, even down to the animated GIF in its header image that gives the illusion of a car speeding by. Nearly 424,000 users have added the page to their "circles" (Google+ lingo for following a person or brand) and yet Nissan's agency decided early on not to invest in developing content specifically for the page, which mostly contains repurposed content from Facebook.

"The bottom line was that it was pretty bleak in its traffic," said Brandon Kleinman, director of social media and strategy at TBWA/Chiat/Day.
The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return.

May 3, 2012

Pinterest zooms ahead of Linkedin, ranked 3rd most popular Social Network

The photo-sharing social network, despite some initial copyright issues, attracted over 21 million visits in the week ending 28 January, 2012, almost 30 times the audience volume from six months before. It is already the third most popular social network in the U.S.:

1. Facebook: 1 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million

 Pinterest appears to attract a very specific audience. Experian's data shows that, compared with other social networks, Pinterest users are craft and hobby enthusiasts and tend to be baby-boomers and young adults focused on house, garden, food, sports and fitness and family-oriented content. A large proportion (60%) of Pinterest users are women and 55% are between the ages of 25 and 44, according to Experian Hitwise report.
Social networking accounts for 15% of all U.S. Internet visits, according to Experian's report, although Facebook accounts for much of that activity with one in every 10 U.S. Internet visits and one in every five page views.

April 28, 2012

Facebook vs The Rest of Social Networks:

Is Facebook The Only Social Channel That Really Matters? | The Financial Brand: Marketing Insights for Banks & Credit Unions:

Facebook continues to top charts and  web traffic domination as other competitors have grown, however have failed to break the Facebook traffic Graph. The above infographic from Financial Brand shows how the  top 5 SN stands as of March,31st, 2012 .Alexa, a traffic-ranking site, puts Facebook as the world’s #2 largest website, behind only Google. YouTube ranks #3, with Twitter trailing at #9. Compete, a similar service to Alexa, ranks Facebook 2nd, YouTube 4th, Twitter 20th and LinkedIn 36th.

April 24, 2012

Is the Pinterest Bubble About to Burst : Traffic Declines 30%

The Below chart will  probably  look as scary as this one , which shows the growth of  Pinterest from July,2011 to Jan 2012 . The first three months of this year saw an explosion in coverage of Pinterest, according to Google Trends:

Monthly active users are down from 11.3 million on March 1 to 11.15 million on April 1 to just 8.3 million today.Here's a chart showing the 3/21 to 4/20 portion of this 25% decline:

Seems all is not wells with Pinterest. After its growth slowed in March, it looks like photo-sharing/collecting site Pinterest is actually losing users in April. Does that signal the the Pinterest bubble has been pin-pricked ?

Most Pinterest users sign-up to theo site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.

According to Businessisnider Most Pinterest users sign-up to the site using their Facebook accounts, and AppData, which monitors how often users of third-party apps and Web sites interact with Facebook, says the number of Facebook-connected Pinterest users has declined precipitously the past 50 days.

April 12, 2012

April 11, 2012

Most Pinned Top 10 Interests On Pinterest: Infographic

Why Pinterest’s Addictive Power Is Good For Your Business [Infographic] | Saleschase Blog:

Mashable recently published   a report on Most Pinned Items ccording to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. It’s also the category that gets the most repins, generating on average more than 50% repins than the second most reshared category, Style and Fashion.
The results were drawn across a sample of approximately 1 million pins across 9,200 different users.
The study also identified the most popular board names on Pinterest. More than 3% of all boards are titled “For the Home,” followed by “My Style,” (1.97%), “Products I Love” (1.86%), “Books Worth Reading” (1.68%) and “Food” (1.23%). (UPDATE: One of our commenters pointed out that the first three of these are default boards Pinterest gives users when they sign up.) Interestingly, pinboards about products tend to generate the most “likes” from users.

Top 10 Categories on Pinterest

1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)

10 Most Popular Board Names on Pinterest

1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
Among the other findings, some of which were published last month:
  • More than 80% of all pins are repins.

'via Blog this'

April 10, 2012

March 18, 2012

Pinterest Enabling Social Publishing and Online Branding

If your brand isn’t on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brand’s image on Pinterest, remember to take into account the specifics of the site’s userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.
SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s Success

Even if your brand doesn’t directly specialize in these topics, there may be a way to include them in your
brand’s boards to gain maximum exposure.  It’s also important to remember that while Pinterest’s
audience is heavily female, the demographics of the site are changing.
Infographic source : fMaxymiser

March 6, 2012

Social Score Board in 2012: Movers and Shakers

Twitter Hits 500 Million Registered Users, Pinterest Grows Rapidly in Europe

Twitter has surpassed the 500 million user mark, according to unofficial Twitter statistician  Approximately 12.3 new accounts are being registered per second, and Twopcharts predicts that Twitter will reach the next milestone – 600 million users – in 103 days. However, that leaves two big questions: how many of these accounts are active, and how many are fake accounts?

Since May 2011, Pinterest has consistently seen growth rates in the double, triple, and quadruple digits in European countries, as reported by comScore.  In terms of unique visitors, the UK was the leading EU market with 245,000 unique visitors in January 2012.  Germany had 67,000 unique visitors in January 2012, while Spain had 62,000.

Germany took the lead as Pinterest’s fastest growing EU market with a growth rate of 2956% from May 2011 to January 2012, followed by Spain (a rise of 1348%), and Italy (794%) within that same time period.

February 18, 2012

The latest Goldmine in Social Internet Space

Chart: FACEBOOK & YOUTUBEDescription: Recent Hitwise data reveals Pinterest is on the rise. Of the top ten social networking web properties, Facebook and YouTube hold the highest positions with total visitation in the billions. Pinterest has made it into the tenth position of 6.581 social site properites that were considered for the positioning.Tags: Pinterest, social networking, Facebook, YouTube, charts, graphs, infog ...Author: iChartscharts powered by iCharts

February 8, 2012

Pinterest " Affiliate Link Swapping "Runs Into Controversy

Pinterest is the invite-only digital pin-board site where people, mostly arts and crafts enthusiasts between the ages of 25 and 44, “pin” products, recipes, and photos to themed boards. The two year-old company is an insanely buzzy up-and-coming social network that attracts millions of visitors each week

 is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history. ccording to comScore, the average Pinterest user spend 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook.

However of late Pinterest  has been in the eye of a controversy for automatically swapping out the links behind product pins, using a third-party service called Skimlinks (athriving business of its own), with its own affiliate links. A pin that points to a product on Amazon, for instance, will pass the clicker through to the product page with a Pinterest affiliate code thrown in for good measure. And if a user  makes a purchase online , Pinterest gets the  affiliate money.

The behavior has been sleuthed out by a number of Pinterest users, but a post by digital marketer and blogger Josh Davis is the first to shine the brightest spotlight on the young company’s questionable affiliate link-swapping actions. The primary issue is not that Pinterest is making money — a significant finding on its own, especially considering that the relationship between Pinterest and Skimlinks is mutually beneficial — but that the company is doing so in a way that could be perceived as deceptive.

Industry sources  agree on the fact that Pinterest likely should disclose this practice to users even if they aren’t required to do so by law, if only to maintain trust with their users.”

January 30, 2012

How PINTEREST is Powering Social Commerce 3.0

Among the niche Social Networks which have started to get more buzz  and  impression  is Pinterest.Pinterest is a visual social discovery network where users can  create online pinboards (like a bulletin board)  and  Tag them and pin them 

Pinterest  Mission statement  is to connect everyone in the world through shared tastes and the “things” they find interesting. Pinterest is managed by a team based in Palo Alto, California. Noted entrepreneurs and investors include: Jack Abraham, Michael Birch, Scott Belsky, Brian S. Cohen, Shana Fisher, Ron Conway, Kevin Hartz, Jeremy Stoppelman, Hank Vigil, and Fritz Lanman.
The visual bookmarking platform  Pinterest has been around since 2008,  however recently Pininterest has come into focus after its  web traffic saw unprecedented growth  in December when Experian Hitwise  report  pegged the site’s total number of visits for the week ending Dec. 17 at 11 million, which was almost 40 times the amount in the comparable period six months before.
For those unfamiliar with the site, Pinterest is a social network built on recommendations. Members “pin” things to the site they like, usually photos. Like Instagram or Tumblr, the entrĂ©e for brands doesn’t seem immediately obvious, but, as the list below illustrates, there are opportunities
You can pin a photo or video in three ways:
§  Upload it directly to Pinterest from your phone, computer, etc.
§  Use the Pin It bookmarklet on any site on the web to pin the item — it will be pinned with the URL, so you can always go back to the original source
§  Repin other people’s pins, either by seeing what your friends have posted or browsing the dozens of categories on the site

January 20, 2012

US Venture Fund Investment by Industry: Top 5 start ups

The most  in demand  vertical for Venture Fund managers was for consumer web and social media products.Most of those shares came from ex-employees. Only a little more than 10% came from existing employees, and very few of those shares were sold by investors.

According to Businessinsider Pinterest, Pracice  Fusion, Zocdoc, Klout and Kickstarter was the top 5  hottest  start  ups among the venture-backed startups...

Consumer web is taking off the fastest, but gaming and e-commerce are also picking up steam. "Watchers" refers to the number of traders on Secondary Market paying close attention to the stock.A significant portion of the second market trades were for consumer web and social media shares.