Mashable came up with a great list of Press Release websites which i have reproduced below in the above ppt
Though I haven't personally haven't used Press Release as a marketing tool much to comment on them . But what I have heard from a few of them who had done Press Releases that this kind of marketing probably suits companies or services with Niche products .
Press Releases open up a new distribution channel, for sure . But I am yet to find any definite metrics by which one can judge the effectiveness of a Press release
Meanwhile for those who are just on the verge of getting started with their" PR Jobs,You need to read this post which explains why the PR Department in a company might soon be on the verge of extinction
However dont panic .. The Job itself is very much alive and kicking .. but it needs a fair bit of reinvention... How to go about doing this .. Please read this Post
Why The PR Role in Your Organization Needs to Go Digital