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Showing posts with label Print advertising. Show all posts
Showing posts with label Print advertising. Show all posts

June 11, 2015

mckinsey global media spending report: 2015 and beyond

global ad spending growth  by industry categories







McKinsey report on global advertising  charts the key category where media spending will undergo dramatic transition post 2015. By 2017 digital and mobile advertising are likley to  form more than 50% of ad budgets , Cinema , Hoardings, Out of Home and  Magazines will gradually be overtaken by to web and they are likely to remain as a fringe media 2017 and beyond 

June 8, 2015

newspaper ad revenues dips 6% ,$92 billion derived from digital and print

" state of newspaper and print revenues"




 Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA)
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century  if reports fom the World Association of Newspapers and News Publishers (WAN-IFRA)  are to be beleived.

Of the estimated US $179 billion in circulation and advertising revenue generated last year, $92 billion derived from print and digital circulation compared with $87 billion for advertising.

source : marketingcharts

January 20, 2012

US Online Advertising To Outgrow Print by 23%, to $39.5billion



For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.
According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a spend of $33.8 billion on print.
Since 2011  there was  a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade, albeit at a more modest rate, as shown in the chart below. Total online ad investment is projected to hit $62 billion by that time. Spending on TV promises to be largely unaffected by growing online ad budgets, although the gap between the two is set to narrow significantly. U.S. marketers are expected to spend $72 billion in TV advertising in 2016, up 18.6% from 2011.

June 6, 2011

Traditional Media Takes a Hit, To Grow less than 1%


The flight of ad dollars away from traditional media is set to continue, according to a new forecast from eMarketer.After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion. But rather than making a true recovery, spending will seesaw in coming years, dropping 0.9 percent in 2011, and hovering under $130 billion through 2015—far from the $165.94 billion recorded in 2007 on the eve of the recent recession.

After a recovery from the recession—during which U.S. spending on traditional media (directories, magazines, newspapers, outdoor, radio, and TV) fell by 18.5 percent—eMarketer estimates that spending increased by 2.1 percent in 2010 and projects growth of just under 1 percent this year. From 2012 to 2015, total traditional media spending is predicted to hover around an annual total of $129 billion, barely up from a projected $126 billion this year.

The one exception is spending on TV advertising (which includes network, syndication, and spot broadcast TV as well as cable TV). eMarketer estimates that this grew by nearly 10 percent in 2010, as the economy recovered to reach a total of $59 billion. By 2015, U.S. spending on TV advertising is forecast to total $68 billion.
The firm's last forecast for U.S. online ad spending put the total at $26 billion in 2010 and projected that it would reach $40.5 billion by 2014.( Above infographic  on Traditional Media and New Media  courtesy:Leadgenix Blog
Emarketer predicts that Online and mobile ad spending, by contrast, will post real gains. The shift in consumer time spent with the internet and mobile phones that has been under way for several years continues—and advertisers are following this audience.