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Showing posts with label RIM. Show all posts
Showing posts with label RIM. Show all posts

August 1, 2016

how RIM's ceo mike lazaridis underestimation of the iPhone led to its fall

: the rise and fall of blackberry : its biggest mistake

 

Among one of the many reasons of Blackberry’s fall was its inability to understand and underestimate the power and the brilliance of iPhone. Mike Lazaridis did not give enough thought to Apples new iPhone for some months. Blackberry did not feel that it would actually be a threat to RIM's core business.According to RIM,  iPhone’s basic problem where RIM had a huge advantage was the  iPhone's rapid battery drain and what the smartphone manufacturer  felt was iPhone's lousy digital keyboard . RIM believed that iPhone would gain traction among the non enterprise customers who cared more about youtube and other online social escapades as opposed to RIM’s core enterprise customers who cared more about security and efficiency .
 Another fact that made RIM complacent was its fast growing business in a world that was hungry for blackberry. In the year  when steve jobs launched iPhone in 2007,blackberry was adding more than a million blackberry’s per quarter . By that time RIM’s new consumer phone “ Blackberry Pearl was a spectacular hit, with 59% increase in sales to 6.4 million handsets in fiscal 2007


What RIM had underestimated was the sheer tenacity and technical prowess about the iPhone. In the book "Loosing the signal " which  chronicles the demise of blackberry, Jacquie McNish writes that RIM’s CEO Lazaridis  was stunned what he saw when he began to break and disassemble the iPhone on his table. What he founded astounded him .The iPhone was no ordinary smartphone .The iPhone  was actually an apple mobile OS which used 7000 megabytes of memory , which was more than 22 times the power of Blackberry .The iphone had a full browser that travelled everywhere on the web, With carriers AT & T backing , Apple was changing the direction of smartphone industry, as RIM was caught napping..

January 16, 2016

5 most frequently used mobile handsets across europe and north america




 "5 most frequently used mobile  handsets across  europe and  north america"




 mobile handset usage by mobile talk time  across Europe and North America


Smartphones from Apple, Samsung and Blackberry are among the most frequently used  mobile handsets in Europe and north Africa. The above chart shows the " mobile phone" usage  by time( hourly users ) across north America and  Europe.
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Apple's iPhone 5,iPhone 4S and iPhone 4 topped  total mobile hourly usage, followed by Samsung Galaxy S3, Galaxy S2 and Galaxy S4.

RIM's Blackberry handset models led by BlackBerry 9900  ranked no 3 as the most frequently mobile handset OEM's


April 12, 2015

led by 300% growtth, US smartphone penetration exceeds 75%, Android consolidate its lead in US




smartphone usage exceeds 75% in US
Mobile OS comparison in US : Android vs iOS

US SMARTPHONE PENETRATION VS MOBILE OS MARKETSHARE

US smartphone penetration has just touched 75% as the chart from comscore shows. From 2% in 2005 to 75% in 2015, the US  is the biggest market to touch 75%.in  a decade..  During the last 4 years smartphone usage in United states registered a  spectacular ,almost 300% growth  from 27%  in 2010 to 75% in 2014

In terms of mobile OS. the second chart shows the beginning of the end of  the darling of  mobile users  since 2005, Blackberry. Nothing sums up the story of  the demine if blackberry better than observing the green band above. From a marketshare of 43% in 2008, RIM now holds less than 2 marketshare. Anroid has extended its lead in US and currently holds 53% marketshare as compared to iOS 42%


March 29, 2013

BlackBerry Z10 Zooms Past 1 Million Smartphones











BlackBerry Moves 1 Million Z10 Smartphones | News & Opinion | PCMag.com: BlackBerry today announced that it has sold 1 million BlackBerry Z10 smartphones, the first device to sport the company's BB10 operating system.
Overall, BlackBerry earned $2.7 billion in revenue during the quarter ending March 2, more than most expected from the stumbling phone maker. "It was a year for change and we delivered significant positive change," CEO Thorsten Heins said in a statement

Between December and early March, the company shipped 6 million smartphones, including about one million of its new touch-screen Z10 device (pictured). It was first released in Canada and the U.K., and hit the U.S. this month.

Revenue breakdown for the quarter revealed about 61 percent for hardware, 36 percent for service, and 3 percent for software and other revenue. According to the BlackBerry fiscal report, the company hopes to break even in the next quarter, while increasing its marketing costs by 50 percent for the new Z10 and Q10 smartphones.
Gautami

March 26, 2013

BlackBerry Z10 US Launch fails, UK Canada and India shows impressive sales




BlackBerry Z10 Phones Fly Like Penguins Off Shelves In U.S. - Forbes: BlackBerry’s new device, the Z10, has now been introduced in a number of markets including the United States. It appears to have had a strong launch in places like Canada, the United Kingdom and India.In contrast, the launch in the U.S. by AT&T has been listless. The reason the BlackBerry launch has gone better in Canada, United Kingdom and India compared to the United States is because in those countries the supply has been in balance with the number of BlackBerry loyalists.


Although BlackBerry has yet to release initial sales numbers for the Z10, these two studies indicate trouble for BlackBerry this quarter. However, both Deutsche Bank and Hudson Square noted that BlackBerry users may be waiting for the upcoming Q10, which offers a full traditional BlackBerry keyboard instead of a touchscreen. 

The Q10 is scheduled to arrive on April 26, but initial rumors indicate that its price is fairly steep - an unlocked 16 GB Q10 will cost approximately $800 - more than the $760 Z10. 

March 15, 2013

Android Edges out iOS as no 1 Mobile OS ,Verizon ousts AT&T in US




After just three months of iPhone supremacy, Android is back as the top-selling mobile operating system in the U.S. 

Phones running Android jumped to 49.4 percent of all smartphone sales in America, up 6.4 percent over the same period a year ago. iOS came in second, of course, with 45.9 percent. Interestingly, Windows Phone was the only other mobile operating system to grow, adding over a percentage point of market share, while BlackBerry dropped to only a third of its previous share, to only .9 percent of the market.