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Showing posts with label RTB advertising. Show all posts
Showing posts with label RTB advertising. Show all posts

June 14, 2015

the streaming of RTB Ad impression takes a mere 200miliiseconds


" RTB ad buying takes a mere 30 seconds"

Did you know that an Programmatic Real time Bidding takes just 30 seconds. The video below takes behind the scenes look in how this is done 





This  Real Time Bidding video  goes behind the scenes of how the  technology of RTB  ( real time bidding ) for the best ad rates works. The entire process of a publisher or a  ad network bidding for the keyword in real time via programmatic ad buy ins  takes a mind boggling mere 200 milliseconds

This video explains the life cycle of the programmatic RTB ad impression  right from the "time when the ad is showed up and how this is streamed across " media inventories" in real time as the best rates are bid in tandem by ad networks

February 18, 2015

Advertisers Spends on Programmatic ( RTB) Digital Video Ads in EU Tops $7Billion,

As programmatic advertising becomes mainstream, Video Ad spending via the medium is set to see a comfortable jump, by 2017, The revenues generated via  Automatic Real time Auction based  ( RTB ) real time bidding  in UK shows that  since 2012  revenue  growth is expected to grow 10 times to  from 35million Euro to 368m Eurois how online display advertising work is set to grow 25%   to reach Euro 626 million  in 2017 since 2012 onwards

Programmed Automated ads  refers to automated, real time bidding to reach users instead of traditional  advertisings  where ads are pre wired to show ads to the masses 

As the  definition and application between the  Smart TV , Tablets and  Smartphones blur.Online  Automated  digital video  ads is set to grow at an enormous pace  and is expected to account for nearly 50% of US digital display market in 2014


HOW EFFECTIVE ARE RTB PROGRAMMED DIGITAL VIDEO MARKETING  ADS


  As the Technology Application TV , Tablets and  Smartphones blur.Programnatic Video ads ( run via RTB has shot up )
However the above chart alltough it talks about EU,  the percentage of video ad via programmatic technology   and  how much of it would be a form of  larger digital video marketing tools  remains to be seen

 Among EU is not the same for all countries. UK comes at the top  from which 40% of video ads  revenue would be powered by  programattic channels compared to just 18% in 2013 . Italy and France makes the second 2 spot  where P buying is rampant ,with RTB or programmatic video ads spendng to form 36% and 31%

May 9, 2012

Tablet, Mobile RTB Display Advertising Growing at 600%

Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory - eMarketer: "Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory.

Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012.

Though some countries saw growth rates for RTB ad inventory impressions grow more than 600%, the US still accounted for the greatest share (47%) of all RTB-based inventory"



RTB or Real Time Bidding Real-time bidding functionality has been proliferating on the mobile platform includes includes Tablets, Handheld  devices,ereaders and other mobile gadgets

The US mobile  market has seen an explosion during the last 18 months with mobile advertising  and
TRB will reach about $56.5 billion by 2015, according to Mobitrove. That expected figure is more than six times the almost $9.3 billion US marketers spent on mobile advertising and promotions in 2010.




March data from Forrester Consulting also suggested that advertisers are taking a greater interest in RTB online video ad inventory, and the firm expects US ad spending on this dynamic form of display to reach $387 million by year’s end. By 2013, that number will almost double to $667 million.

MoPub, a mobile advertising startup founded by former AdMob and Google employees, recently launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a self-service platform that connects app publishers with ad buyers.