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Showing posts with label Research In Motion. Show all posts
Showing posts with label Research In Motion. Show all posts

January 30, 2013

BlackBerry 10 Smartphone Wows .. as RIM tries to Reinvent itself

Finally the iPhone and Samsung S series will have some competetion when they wake up from tomorrow  Research In Motion Ltd. unveiled its first two phones with the new BlackBerry 10 system. The Q10 will have a physical keyboard, while the Z10 has only a touch-screen keyboard.

There has never been more pressure on a single device than there is on the BlackBerry Z10. This is the phone, along with its keyboard-wielding sibling, that must save BlackBerry, challenge Apple and stem the dominance of Google’s Android. It’s a phone that must surpass every expectation and achieve things that no user even contemplated a mobile phone could do. (

As BlackBerry's  unveiled its new mobile OS along with their smartphones today  along with a new corporate name, with the hope of restoring its products' status as a symbol of executive cool.RIM  has actually redesigned the system to embrace the multimedia, apps and touch-screen experience prevalent today. The question is whether there's time for the once-pioneering BlackBerry to catch up to Apple's trend-setting iPhone and devices running Google's Android system.

Analysts, technology reviewers and app developers with advance access to the BlackBerry Z10 and the BlackBerry 10 operating system have said it is the company's first competitive touch-screen phone( Techcrunch)

The Qwerty-packing handset resembles the N Series BB10 device which leaked in a promo video last September – with a ‘classic’ BlackBerry shape housing a relatively generously sized touchscreen that’s nonetheless considerably smaller than the Z10 full-touch device that RIM also unboxed today.

September 26, 2012

RIM Fights Back For No 3 , reaches 80million subscribers

 if you had forgotten about a  RIM ( research in Motion) we dont fault you  .. as the only thung that kept RIM in the news was its declining marketshare among Mobile OS . However  Blackberry  10 seems to to bring back the company back from the dead   with the  launch of  the latest beta version of BlackBerry 10 and a new developer device

RIM's new Chief Marketing Officer, Frank Boulben   took pains to point out  that  RIM has changed its structure to create one single, integrated marketing organization. He also discussed an upcoming marketing campaign focusing on the BlackBerry 10 keyboard, which will be released before the OS itself. It will showcase the keyboard's "flick" feature that lets you automatically enter words by flicking up on a letter.In 

Blackberry has failed to gain back its marketshare in North America , it still has been able to lure buyers with its lower-end devices in emerging markets and countries like India which remains one of the biggest Blackberry Market Today

The company also announced that its BlackBerry subscriber base has risen to 80 million from the 78 million it reported earlier this year, surprising many on Wall Street and sparking a jump in the company's beleaguered share price.
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August 18, 2012

A Tale of Smartphone Platforms in US; Android vs Symbian

The above chart reproduced from Asymco shows the State of Smartphone Platform in US

The “before-and-after” pair of pie charts which show the difference in smartphone platform market share from the same quarter three years ago. Android went from 3% share to 67% while Symbian went from 41% to 4% and RIM went from 19% to 5%. iOS increased its share from 13% to 17%.

 If this trend continues Android could reach 50% of all phones sold in a few years. That’s a run rate of 200 million per quarter. And it’s likely that 100 million of those will be shipped by Chinese vendors. What affected the global market was a change in the US: the launch of iOS and thereafter of Android. The US, a smartphone backwater until then, became the most vibrant market and today it’s the most penetrated and has the highest ratio of smart to non-smart of any of the major regions.

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March 22, 2012

RIM's obituary:Can the "#BeBold "save Blackberry

Research In Motion said its Be Bold cartoon superheroes unveiled in a recent blog infographic were always "intended to be a bit of fun" and are not a new ad campaign.
The BlackBerry maker, in an update posted Tuesday, admitted that its original blog, posted last week, had received "a lot of attention over the last couple of days."
RIM's slice of the lucrative US smartphone market fell to 9 per cent in the third quarter, down from 24 per cent a year earlier, research firm Canalys said in a report this week. 

Globally, the report placed RIM in fifth place among competitors, with 10 per cent market share, compared to 15 per cent a year earlier. It was the latest in a string of data points tracing RIM's dwindling global market share 
The original blog spurred many bloggers and BlackBerry users to criticize RIM's lack of marketing prowess, an issue the recently installed RIM CEO Thorsten Heins said he plans to address, partly by hiring a new chief marketing officer. RIM  in today's context " has been " seeing of its worst years, with declining marketshare of RIM Smartphones, as Consumers increasingly  lapping up Tablets,  Apple's iPad, or Kindle Fire,
RIM's updated blog explained how the Be Bold concept evolved, starting with RIM's request to BlackBerry Twitter followers to submit New Year's Eve resolutions on how they plan to "Be Bold" in 2012. RIM said it received 35,000 such resolutions via Twwitter, Facebook and giant billboards in Times Square.
During the 2011 Q3 quarter, RIM sold 150,000 PlayBooks to retailers (sell-in), although consumers bought more than that. By way of comparison, Apple sold about 120,000 iPads every DAY during its last reported quarter, which ended Sept. 30. And that was before the holiday shopping season kicked in

January 30, 2012

RIM's Last Battle For Survival Starts with Leadership Change

RIM's co-CEOs Mike Lazaridis and Jim Balsillie, the men who engineered RIM's rise, resigned on Saturday after intense investor pressure. Their presence had been seen as a big obstacle to a possible sale of the company, although Heins insisted that was not an option he was considering.

The newly appointed RIM's CEO will have his work cut out for him. RIM's share of the U.S. smartphone market has dipped below 10% and has had a number of product delays.
The new CEO will have his work cut out for him. RIM's share of the U.S. smartphone market has dipped below 10% and has had a number of product delays.

presence in the U.S. continues to erode, as Google Android-based devices and Apple's iPhone have taken the high end of the smartphone market, leaving the scraps for RIM.
RIM now has the lowest number of SKUs at US carriers since mid-2007," RBC analyst Mike Abramsky writes today. (SKUs are "stock keeping units," or number of phone models.

Top Mobile OEM Marketshare from 
April to July,2011  data for United States

Top Mobile OEMs
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Aug-11Nov-11Point Change
Total Mobile Subscribers100.0%100.0%N/A
Top Mobile OEMs Marketshare  August  to Nov, 2011 

Research in Motion CEO Thorsten Heins  does not  yet give the indication that it needs  to undergo radical change of strategy in order to gain lost Marketshare.The newly minted chief executive and company president told a teleconference audience that he never felt constrained in his previous roles at RIM to do the things he needed to do at the beleaguered Canadian tech company. “I don’t think there is a drastic change needed. We are evolving,” insisted Heins. He was willing to admit, though, that RIM needs to get better at “process discipline.”

Shareholders and analysts have grown impatient in recent months and calls for Lazaridis and Balsillie to step aside had reached a crescendo. RIM has lost market share and market value after being comprehensively outplayed by Silicon Valley tech giants Apple and Google.

December 29, 2011

End of RIM (Research In Motion) :Another tech giant bites the dust

 maker Research in Motion seems to be the  new target of  a takeover from a couple of tech majors.
According guardian ,RIM has turned down takeover overtures from, while Microsoft and Nokia  are considering  a bid for the troubled smartphone maker.

According to news from The Wall Street Journal, Microsoft and Nokia are actively pursuing the beleaguered     company Shares of RIM have dropped by 75 percent since February,2011 as the  RIM's market value has plunged 77% in the past 12 months to value it at about $6.8bn (£4.3bn) – below its "book value" of assets – following a series of disappointing quarterly reports, delayed phone launches, weak sales of the PlayBook tablet and other missteps.

The shares tumbled last week on weaker-than-expected quarterly results, which saw profits crash by 70%, and the announcement of a delay in the launch of the new BlackBerry 10 phones until late 2012. Any potential suitors would most likely face stiff resistance from Jim Balsillie and Mike Lazaridis, the co-chief executives. Collectively they own more than 10 percent, which makes them among the largest shareholders

RIM is also a point of pride for the Canadian government, which has been increasingly reluctant to let foreign companies buy major domestic corporations. In a recent news conference, Stephen Harper, the Canadian prime minister, offered a note of support for RIM, saying “we all know this is an important Canadian company.”

July 1, 2011

Research in Motion ( RIM) : Pas,Present and Future

Link Source
When Steve Jobs unveiled the iPhone on Jan. 9, 2007, the mobile industry changed forever. All of a sudden, software and user interfaces mattered on mobile devices. It was a turning point for many companies.

Some, like Palm and Motorola, started to crash almost immediately. Others, like Nokia, took longer.

Research In Motion, which makes BlackBerry devices, actually did very well for a long time, capturing a lot of the market with email- and messaging-focused phones, strong carrier promotion, and a solid corporate base.

But RIM has suffered recently as it has been unable to compete with Apple and Google Android in the lucrative high end of the smartphone market. Its growth has been coming from selling cheaper phones overseas, and U.S. carriers aren't promoting RIM devices like they used to.

Meanwhile, Taiwan-based HTC has been one of the more exciting stories in the industry. It made an early bet on Google Android and has been riding it to success. Earlier this year, HTC passed RIM in market cap. (Data courtesy Capital IQ.)

Continued success isn't guaranteed for HTC, of course. Samsung has been rising fast in the Android market, and HTC still hasn't shown it's going to be a threat in the tablet business.

But it seems to be in much better shape than RIM, which is struggling to stay relevant in the early stages of a big, risky platform change -- as it moves away from the old BlackBerry software to a new OS called QNX. Read » 

June 20, 2011

RIM 's Falling Revenue Leads To Job Cuts

On 18 August 2009, Fortune Magazine named RIM as the fastest growing company in the world with a growth of 84% in profits over three years despite the recession
BlackBerry maker Research in Motion (RIM) has said it is looking to slash jobs and streamline its operations as it struggles to regain ground in the smartphone market. The company's first quarter revenue fell short of expectations and it cut its outlook for future earnings for the second time this year

The BlackBerry and PlayBook maker grew 2012 fiscal first quarter revenues 16 per cent year-on-year to $4.9bn (£3bn) as profits slid nine per cent to $695m. But on a sequential basis the situation was markedly worse; sales fell 12 per cent and profits dived more than 25 per cents.

For the three month period ending in April, RIM's smartphone market share was 25.7%, down from 41.1% year on year, according to tech analyst comScore. The PlayBook debuted earlier this year to dismal reviews and complaints that it was rushed out before it was ready. But RIM sold 500,000 tablets in the first quarter, well ahead of Wall Street estimates.

New products would be delayed until the "very late part of August." The company is expecting revenues to decline further in the second quarter to between $4.2bn and $4.8bn. As a result of the dismal results, RIM will cut costs including a headcount reduction.Fiscal 2012 has gotten off to a challenging start," said RIM chief executive Jim Balsillie.Launches of the latest generation Bold device has been put on hold as have the upgraded Torch touchscreen mobile and touch handheld Storm, leading the vendor to slash Q2 shipment forecasts of 11 million to 12.5 million, down from the 14 million expected by market watchers.

Research in Motion Numbers Broken Down

Revenue: up 16% year-on-year to $4.91bn (but below the forecast RIM had given at the end of the last quarter).

Profits: down 9.6% year-on-year to $695m (below the forecast given last quarter).

Handset shipments: up 18% year-on-year to 13.2m.

PlayBook shipments: 500,000 in their first quarter (much better than the 336,000 analysts had expected. Note of course those are shipments, not actual sales).

source : Guardian

 According to Michael Mace " Five years ago, RIM was getting .7 new subscribers for every BlackBerry sold. In other words, most of its sales were to new users.

Today, RIM is getting .37 more subscribers per BlackBerry sold, and that figure is at an all-time low. To put it another way, RIM now has to sell more than two and a half devices to get one more subscriber.

Either RIM is selling most of its units to its installed base, or it is having to bring in a lot of new customers to replace those who are leaving for other devices.

May 25, 2011

Research In Motion : Evolution and Timeline: Infographic

Via DailyInfographic
Research In Motion Limited (RIM) (TSX: RIM, NASDAQ: RIMM) is a Canadian telecommunication and wireless device company best known as the developer of the BlackBerry smartphone.
RIM is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who currently serves as its co-CEO along with Jim Balsillie.

Prior to the manufacture of the BlackBerry, RIM worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola.

RIM has released a variety of devices running on GSM, CDMA, and iDEN networks. The ubiquity of these BlackBerry devices in the corporate environment and the compulsive use of its ability to quickly send and receive e-mail has earned it the nickname "Crackberry" in a reference to crack cocaine as users feel they cannot live without it.

In 2006 Research In Motion and Information Appliance Associates reached a licensing agreement whereby RIM would offer the complete version of PocketMac for BlackBerry to Macintosh users free of charge..

On 18 August 2009, Fortune Magazine named RIM as the fastest growing company in the world with a growth of 84% in profits over three years despite the recession

On March 26, 2010, the company announced acquisition of BlackBerry applications developer Viigo, a Toronto-based company. Terms of the deal were not disclosed

March 27, 2011

What Is Wrong with RIM ( Research in Motion)

After looking at Research In Motion's earnings and guidance, the market decided to run away from the company. The stock was slammed today, dropping 11% after co-CEO Jim Balsillie failed to impress on the company's earnings call.

Research In Motion shares are down 10% in after-hours trading after the company issued weaker-than-expected guidance for its May quarter.
RIM's revenue and EPS guidance are both below consensus, despite the expected launch of RIM's BlackBerry PlayBook tablet during the quarter.
In its press release, RIM notes that its guidance is "slightly wider than normal to reflect the risk of potential disruption in RIM's supply chain as a result of the recent earthquake in Japan."
For the February quarter, revenue, EPS, and device shipments were roughly in line, but below some of the higher Street estimates.  RIM no longer reports subscriber metrics.
Key Stats:
Revenue: $5.6 billion vs. $5.64 billion consensus
EPS: $1.78 vs. $1.76 consensus
Devices shipped: 14.9 million vs. 14.7 million consensus (via Morgan Stanley)
Guidance: $5.2-5.6 billion vs. $5.64 billion revenue consensus, $1.47-1.55 vs. $1.65 EPS consensus, 13.5-14.5 million devices vs. 14.7 million devices (consensus via Morgan Stanley)

March 23, 2011

BlackBerry Demographic Insights

 The Common perception in media circles over the past few years is that Apple's iPhone is the dominant smartphone in the U.S. and  is virtually  the last word when it co,mes to targeting their media plan . Advertisers only wanted Fixed Spots  on iPhones and the Android was the last word in completing a mobile media buy. 

Last year's Android sales and reports from other mobile ad networks proved t how wrong, was their insights .. Good Old  BlackBerry is  something that people only use because t of their work, which they have to 

ComScore in its "Year in Mobile 2010" report notes that BlackBerry had done exactly what it intended to do with its newest phones: actually appeal to someone under 40. This chart shows that with each operating system release its users have gotten younger and that BlackBerry has the most sizeable bunch of people in their user base under 35.