Showing posts with label Research reports. Show all posts
Showing posts with label Research reports. Show all posts
May 24, 2015
May 15, 2013
August 15, 2012
Connected Devices Conversion Rates : Smartphone vs Tablets vs eReaders
A recent eport from Monetate, analyzed a random sample of more than 100 million online shopping experiences, using same-store data from the previous quarter to calculate the AOV and Conversion rates across devices
In Q2, smartphone conversion rates (1.09%) were far lower than for tablet (3.17%) and traditional (3.34%) devices.
Android tablets (3.58%) had the highest conversion rate, slightly above the iPad (3.19%). Both outpaced the Kindle Fire (2.22%).
Shoppers on Android-powered phones (1.26%) converted best of all smartphones, ahead of shoppers on Windows phones (1.02%) and the iPhone (1%).
The iPhone accounted for 61.19% of smartphone traffic in Q2, up from 56.82% in Q1. Android’s share of smartphone traffic dropped to 37.46%, from 41.82% the previous quarter, and down from a high of 46.14% in Q4 2011.
The iPhone contributed 5.41% of total website traffic in Q2, up from 3.44% the previous quarter and 2.25% in Q4.