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Showing posts with label Research reports. Show all posts
Showing posts with label Research reports. Show all posts

August 15, 2012

Connected Devices Conversion Rates : Smartphone vs Tablets vs eReaders

A recent eport from Monetate,  analyzed a random sample of more than 100 million online shopping experiences, using same-store data from the previous quarter to calculate the AOV and Conversion rates across devices

In Q2, smartphone conversion rates (1.09%) were far lower than for tablet (3.17%) and traditional (3.34%) devices.

Android tablets (3.58%) had the highest conversion rate, slightly above the iPad (3.19%). Both outpaced the Kindle Fire (2.22%).

Shoppers on Android-powered phones (1.26%) converted best of all smartphones, ahead of shoppers on Windows phones (1.02%) and the iPhone (1%).

The iPhone accounted for 61.19% of smartphone traffic in Q2, up from 56.82% in Q1. Android’s share of smartphone traffic dropped to 37.46%, from 41.82% the previous quarter, and down from a high of 46.14% in Q4 2011.

The iPhone contributed 5.41% of total website traffic in Q2, up from 3.44% the previous quarter and 2.25% in Q4.