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Showing posts with label Retail apps. Show all posts
Showing posts with label Retail apps. Show all posts

March 25, 2011

Consumer Insights On Retail Apps : Top 5 Trends


As more consumers make smartphones their everyday companions, mobile commerce is taking hold. But the mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game.

According to October 2010 data from mobile and social marketing consultancy Brand Anywhere and Luth Research, for example, fewer than 5% of retailers have a mobile site. And research from Adobe found consumers were unimpressed with retailers’ mobile apps and preferred to simply browse the mobile web.

The Mobile Omnibus Survey conducted by Brand Anywhere and Luth Research was conducted October, 2010 among 1000 respondents representative of the U.S. population Key findings include:

  •     51% of consumers more likely to purchase from retailers that have mobile-specific websites
  •     4.8% of U.S. retailers have mobile-specific websites
  •     22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites
  •     Web retailers could increase consumer engagement by 85% with a mobile-specific website

A fall 2010 survey from Accenture uncovers what shoppers would most like to see in a mobile app, separating the possibilities into apps designed for use in or out of the store. Coupons were considered the most useful app features for any location.

Other useful features for apps used out of the store focused on giving the customer a reason to go in: The ability to view in-store specials before entering a store, to get driving directions and to find out if an item is in stock were all considered more useful than being able to purchase a product via mobile.