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Showing posts with label SERPS. Show all posts
Showing posts with label SERPS. Show all posts

April 18, 2011

The Click Through rates by Keywords, Search pages and long Tail

This chart shows why the first rank is important, it also explains , the differnce between having you search ranked in first page vs 2nd page .... The probablity of CTR is 8 times higher than the 2nd page

The first ranking website average 37% click through rate, as compared to other search positions in search engines and with 60% of the clicks going to the top 3 (usually above the fold), ranking at the top is more valuable than ever. So now you can understand why the SEO in your company is the most loved and hated both ( depending upon circumstances )
This chart shows how the CTR changes with the Long Tail and Broad Tail Keywords.The higher CTR for position 1 (32% for head terms versus 25% for long tail), long tail terms show better overall CTR on page 1 (4.6% average CTR for head terms versus 9% average CTR for long tail terms).
Given two keywords with the same search volume where one is a cheap keyword, and one is an expensive keyword, your potential organic traffic is nearly 3 times greater on a lower CPC term. What this means in short is " Expensive CPC terms see a lower organic CTR than cheap CPC terms
The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify. This study " explains how  a user interacts with  organic  search  results pages (SERPS )  and how it  impacts search keyword  and search pages

Some of the  top findings from from the, The Changing Face of SERPs: Organic Click Through Rate, based on analysis of organic keyword visits (Google US) gathered from Optify's software for a variety of B2B and B2C websites in December 2010.

The CTR curve (chart below) supports the traditional understanding of SERPs: Ranking on the first page is far more valuable than ranking anywhere else.

  • The difference in   the average CTR on page 1 versus the average CTR on page 2. was almost 9% higher. what this means that you will have a  higher 8 times more chance of CTR in page1, irrespective the position in that page
  • The average CTR on page 1 is 8.9%, far higher than the 1.5% CTR average on the second page, emphasizing even further how important the first page is compared to any other page and position. 
  • what is means is that  your SEO efforts should be moving keywords to the first page and not necessarily to the first position. It also means, that ranking below page 2, is good only for tracking and looking at trends, but has almost no business value.

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