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Showing posts with label SaaS market. Show all posts
Showing posts with label SaaS market. Show all posts

February 9, 2016

most common metrics used to measure metrics in the SaaS markets

The   5 most common metrics   used to measure metrics in the SaaS  markets




With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

June 1, 2015

Top 3 marketing automation SaaS vendors ranked by client revenues



"Top 3 marketing automation SaaS vendors ranked by client revenues


Hubspot, Marketo, Pardot, emerges as the top 3 market leaders  in the digital marketing automation SaaS market. Led  by a hubspot with a whopping 49% marketshare and more than 37,000 customers  Marketo is second with 3,134 customers as compared to  1997 customers for the 3rd ranked   Pardot 

However according to predictive lead scoring leader Mintigo, Eloqua is leading all marketing automation vendors in terms of revenue enablers with 26% share. This  revenue refers to the revenue generated  by the total number of clients by signing up for the service 

This is what the second chart  illustrates, which ranks the vendors based on  the revenue share from customers .By this measure, Eloqua has 26% marketshare followed by Marketo with 21% while the Salesforce’s Pardot  emerges as number 3 with 17.4% while silverpop's which is now owned by IBM forms 11%