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Showing posts with label Search Insights. Show all posts
Showing posts with label Search Insights. Show all posts

April 11, 2011

Europe Search Insights By Country

An analysis of individual search markets in Europe reveals differing levels of search intensity in these markets. According to ComScore Searchers in Poland, who make up a modest share of unique searchers in Europe, exhibit the heaviest search intensity, with the highest number of searches per searcher across all markets. In contrast, Germany and Russia, which have significant shares of European searchers, show lower search intensity than in most markets, indexing below the European regional average.

Google Sites continued to lead the search market in Europe, reaching 9 out of 10 Europeans in December 2010. Facebook ranked second reaching 30.2 percent of the market and was the only social network in the list of top ten search properties. Microsoft Sites followed, reaching approximately one-quarter of unique searchers at 24.6 percent. eBay and Ask Network ranked fourth and fifth, reaching 18.8 percent and 16.7 percent of unique searchers, respectively.
Yahoo! Sites, the Russian Yandex Sites, app and toolbar maker, Amazon Sites, and the Wikimedia Foundation Sites account for the remainder of the top search properties in Europe.