A Decade of Google Search Updates : Off Page vs On Page Comparison

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Google leads with 64%, as US Search Reaches 7.1 Billion

Source: StatCounter Global Stats - Search Engine Market Share for US , Shows the Search Marketshare from August,2009 to August,2011

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 64.8 percent market share, followed by Yahoo! Sites with 16.3 percent (up 0.2 percentage points) and Microsoft Sites with 14.7 percent (up 0.3 percentage points). Ask Network accounted for 3.0 percent of explicit core searches (up 0.1 percentage points), followed by AOL, Inc. with 1.3 percent.

*“Explicit Core Search” excludes contextually driven searches that do not  reflect specific user intent to interact with the search results.

More than 17.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 11.1 billion searches. Yahoo! Sites came in second with 2.8 billion (up 1 percent), followed by Microsoft Sites with 2.5 billion (up 1 percent). Ask Network delivered 510 million searches (up 3 percent), followed by AOL, Inc. with 229 million.

U.S. Total Core Search

Google Sites accounted for 64.4 percent of total core search queries conducted, followed by Yahoo! Sites with 18.5 percent (up 0.6 percentage points) and Microsoft Sites with 13.3 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.2 percent.

Americans conducted 19.5 billion total core search queries in August (up 1 percent). Google Sites ranked first with 12.5 billion searches (up 1 percent), followed by Yahoo! Sites with 3.6 billion (up 5 percent) and Microsoft Sites with 2.6 billion (up 1 perc

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