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Showing posts with label Smartphone research. Show all posts
Showing posts with label Smartphone research. Show all posts

April 28, 2011

The Most Wanted Smartphone Platform in US

The launch of the Verizon (VZ) iPhone has not visibly slowed the triumphant march of Google's Android operating system through the mobile heartland of America, according to a Nielsen Wire report released Tuesday.According to the latest Nielsen Wire survey for January to March 2011, Google’s Android OS has emerged as the most favored platform with 31 percent of consumers to its credit who are planning to get a new smartphone.

The recent  Nielsen The Nielsen Wire  Research  Report( Jan 11-March 11)  results of their smartphone surveys for the US once again reinforces  the truth of the superiority of Android  over other Platforms and  has also lent credence to earlier researches and statistics  that had " touted Android to be the next Apple Killer.

Here are some more insights from the  Nielsen Smartphone survey results
  • Android now represents 37% of all US smartphones
  • 50% of smartphones sold in the month of March were Android phones
  • 31% of consumers said their next purchase will be an Android phone, compared to 26% one year ago. Android now leads iOS here as well (iOS accounts for 30%, down from 33%)
  • 20% of consumers don’t know which OS their next smartphone will run

Only 30% said they wanted an iPhone, down from 33%. Research in Motion  Microsoft , Palm  and Other also lost ground. Americans who plan to buy Nokia smartphones were lost in the round-off error.

Apple sold $10.45 billion worth of iPhones last quarter, overtaking Nokia -- the world's largest manufacturer of mobile phones -- for the first time.

April 23, 2011

Smartphone Marketshare 2011 :Germany Vs France

Kantar Worldpanel ComTech claims that Android is now the number one OS in France, Germany and the UK, the first time it has achieved number one position in all three countries.

Android achieved 35.9% smartphone OS market share in France, 35.5% in Germany and 38% in the UK for the three months to 20 March, 2011, according to Kantar's consumer panel research.

Despite Android taking number one position in each territory, Kantar's panels still showed up specific differences between in each country.

Dominic Sunnebo, Consumer Insight Director – Global, Kantar Worldpanel ComTech said, "In the UK, BlackBerry is responsible for nearly 25% of all Smartphone sales with its customer base increasingly dominated by under 25s and females; while in Germany BlackBerry’s market share is just 3.4%, as the brand is still primarily seen as a business-based device.”

In Germany Symbian accounted for over 25% of all sales in the latest 12 weeks. In Italy Symbian continues to be the leading OS, down on the previous period but still holding 46.9% market share, with Nokia Symbian models making up four out of the five top selling models.  

March 26, 2011

SmartPhone Users Are Social Network Drivers

People who own smartphones are most likely to be hyper users of email and Facebook: 45% of smartphone owners check email constantly during the day (via multiple devices) and 28% check Facebook with the same frequency, according to a survey from ExactTarget.

Fewer non-smartphone owners check email (28%) and Facebook (12%) throughout the day.More smartphone owners check into Twitter constantly during the day: 5% do, whereas just 2% of non-smartphone owners check in that frequently.

Email, Facebook User Segments
Email users are less inclined to check email throughout the day, regardless of device:
  • 24% of email users check email via home computer constantly during the day.
  • 16% check email via home or work computer throughout the day.
  • 11% check email via mobile phone throughout the day

  • 2% check email via iPad or other tablet computer throughout the day.
Facebook users, meanwhile, check email more often than Facebook throughout the day:
  • 25% check email via home computer constantly during the day.
  • 17% check email via work or school computer throughout the day.
  • 14% check email via mobile phone throughout the day.

Source : Marketingprofs

March 25, 2011

US Smartphone Adoption By Race and Ethnicity

As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone

Although only 42 percent of Whites who purchased a mobile phone in the past six months chose a smartphone over a feature phone, 60 percent of Asians/Pacific Islanders, 56 percent of Hispanics, and 44 of African Americans who recently bought cellphones chose smartphones

(source : Nielsen .)