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Showing posts with label Smartphones Bar codes. Show all posts
Showing posts with label Smartphones Bar codes. Show all posts

June 2, 2011

What is Driving QR Code adoption : Top 5 Trends

QR Codes are  today increasingly becoming Mainstream. Among  the factors driving this growth is the  rise of smartphones, which  has given marketers more options to create niche channels – QR codesfor reaching the " Technically Savvy" customers . Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front of their computers) to your digital content without them even having to go type your URL, find you on Twitter/Facebook, or search for your offerings.

Essentially, QR codes extend the hyperlink beyond the web, and into print, whether that be newspapers, magazines, business cards, clothing, signage, or other creative uses.

A recent study by Nielsen predicted that that 50 per cent of mobile subscribers will be smartphone users by 2011 - that means that there will be around 142.8 million total users by the end of the year.Marketers can add these QR codes to a variety of different media, including in magazine ads, on clothing, at point of sale, on business cards, or any printed literature.

"The benefit is that customers can quickly opt-in to your list without having to remember your website or landing page address - which is why the technology is popular as a URL shortener."
Google's also been encouraging the use of QR codes. Their "Favorite Places" campaign puts QR codes in the windows of local businesses that point to their online listing page. Google's mobile operating system Android has also helped along QR code adoption. Since the Android Market is available only on the small screen, it's common for users to find an app by scanning its code from a Web page or another phone's screen. This t-shirt, which features a QR code promoting an Android-focused Web site, was a SXSW giveaway.




Increasing Smartphone Penetration


  Europe and US : Key  Country Drivers

Mobile Users Vs Barcode adoption


QR code scanning grew significantly in North America in 4Q2010, largely attributable to holiday shopping based on according to Mobio Identity Systems, Inc.’s data accumulated from consumer QR code scans in North America.

The Industry Verticals Driving QR Usage. Roughly 62% of respondents had scanned a QR code two or more times based on Mobio Identity Systems, Inc.’s data.


Measuring Success: 5 Metrics you need to Monitor QR codes 

 Heidi Cohen Blog shares some interesting metrics to monitor how QR Codes   are impacting your marketing goals

  1. Impressions. This is the number of times the QR code is viewed in its original context or surface. This is usually the same as the number of impressions the ad, in which the QR code appears, gets.
  2. Snaps. This is the number of people who snap a shot of the QR code and are linked to the landing page or other content. Make sure the landing page is mobile friendly because users capture this information on a smartphone.
  3.  Snap-through rate. Calculate the percentage of people who take this next action by dividing the number of snaps by the number of impressions.
  4. Actions. This is the number of people who ultimately buy or take the next step. This should be in line with marketing goals.
  5. Conversion rate. Calculate the percentage of people who convert from those who snap-through on your QR code or actions divided by snaps.

Top 10 countries for mobile barcode usage (excluding Japan) Q4/2010

According to 3GVision, these reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans as recorded by the i-nigma system during the period. Due to i-nigma’s worldwide prominence, these results are considered to be an indicator of global mobile barcode activity. Japanese mobile barcode activity, known to be ahead in popularity and usage, was excluded.

  1. United States
  2. Italy
  3. Germany
  4. Hong Kong
  5. France
  6. Canada
  7. United Kingdom
  8. Netherlands
  9. Thailand
  10. South Korea
Source : Heidicohen/Emarketer

April 3, 2011

Smartphone Users Increasingly Using QR Codes


Nearly one-quarter of smartphone users have scanned QR codes to make purchases online (23%), interact with social channels (23%), and access video content (24%).





QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to a survey from MGH.

Moreover, nearly three-quarters of smartphone users say they are very or somewhat likely to recall an ad with a QR code.

What is QR Code :QR really stands for "Quick Response" and was created in the early 90's in Japan.
A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information which is read by a QR code scanner, including QR scanner smartphone apps. QR Codes store up to 4,296 alphanumeric characters of arbitrary text. QR codes can be read by an optical device with the appropriate software. Such devices range from dedicated QR code readers to mobile phones.

 Reading  a QR code?
If you have a smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. Run the app and then hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web pag


QR Code Users Demographics
Women (51%) and men (49%) scan QR codes at nearly equal levels, while such users tend to be young (48% are age 18-34) and affluent: 71% have an annual income of $50,000 or more:




























Ad Recall

QR codes may help in ad recall: 31% of smartphone users say they would be highly likely to remember an ad with a QR code and 41% say they would be somewhat likely to recall such an ad. 

Below, other findings from MGH's online survey of 415 smartphone users.

Awareness for QR codes is relatively strong: 65% of smartphone users say they have seen a QR code, most often on product packaging (56%), in magazines (45%), on coupons (45%), and in newspaper ads (27%).

About the data: Findings are from a survey of 415 smartphone users via the Vision Critical Springboard America panel, conducted in February 2010.