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Showing posts with label Social. Show all posts
Showing posts with label Social. Show all posts

January 5, 2016

January 2, 2016

the sheer size of chinese online retail imports




"the sheer size of chinese online imports"
The biggest digital disruptions  in chinese market has been the growth of  china's online retail imports including growth of robots

January 1, 2016

40% business do not use " security encryption" for storing data in cloud

40% business do not use " security encryption" for storing data in cloud.The below infographic shows why although big data and cloud are being increasingly adopted by enterprises despite security concerns and risk awareness  and storing big data on cloud 


"The rise of the cloud : security or productivity"
Despite the fact that cloud data storage is becoming more popular, a full 88% of businesses surveyed to get the infographic statistics aren’t using the cloud to its fullest because of security concerns. More than 40% of those businesses say that cloud security issues are more critical than they have ever been.

2015 digital marketing trends in 10 charts

MOBILE PAYMENTS,INTERNET OF THINGS, RISE OF CHINA, AND ALIBABA'S GREAT CHINA WALL. The 10 charts show the evolution of digital marketing and online trends last year


the rise of mobile, social analytics  and cloud ( SMAC ) had been instrumental in what is known as today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. ... Retailers are strategically deploying the SMAC Stack across key business

November 5, 2015

social media marketing automation tools: Most rated top 5



Most popular by ratings :Social media marketing automation tools
G2 Crowd Grid for Social Media Mgmt Software


3 pointers on what you need to know before deciding on the social media marketing automation tool

Some social media monitoring tools and marketing automation systems also offer social media management features. Alongside some marketing automation tools too provide social ability in terms of social media marketing...including to work with Twitter and Facebook as include and schedule tweets  and facebook posts
How to choose a social media automation tool

1) Number of users
2)features and functionalities
3)Integration with your over digital marketing analytics

However it has be to primarily based on your needs. If Social media marketing is a core and heart of your marketing you can consider some of the options here .The Market share Perception map shows the leaders, the laggards and the contenders .

Among the top 3 are  1)social studio  2)Tweetdeck  3)hootsuite and 4)sprout

The high performers include 1)Sendible 2)Agorapulse 3)Buffer  4)cision 54)Growsocial.


November 3, 2015

Stock market returns in the last one year: Twitter vs LinkedIn




How has the Twitter Stock fared in the last one year compared to Linkedin
Twitter One year Stock market Return
Linkedin One year stock Market returns

November 2, 2015

which tech company pay the highest salaries to H1B visa holders


H1B VISA Average Median Salary :Which Technology major pays the highest

Among the 5 major tech giants Facebook pays the highest salary to the H1B visa foreign workers.With $130,000 median annual salary, the worlds biggest social network ranks 1st, followed by Apple who pays $123,000 and ranks second as the second biggest paymaster to H1V visa holders.

Google pays  a median salary of $120,000 annually. Microsoft and Amazon takes the 4th and 5th rank the bottom among the top 5 Tech Companies with 118,000 and 109,000 respectively
Amazon ranks right at the bottom of the pile having increased their pay to H1B visa holders by mere 6% since 2013

While Google has cut its average salary by 5% from what it used to pay in 2014, Apple and Microsoft  both has increased their pay to H1B holders by 3%.
Facebook and Amazon has kept their compensation to H1B foreign workers unchanged. Microsoft meanwhile  has raised it by 3% .

Pinterest Funding Details vs Use of Proceeds




Filing Details Pinterest, Inc., which listed its industry on March 16, 2015.
Previous to this filing, their last Form D was filed May 27, 2014.

Offering Details The total reported offering size was $577,916,906.
Of this amount, Pinterest, Inc. sold $367,099,927 or (63.52% of the offering), with the first sale occuring on February 27, 2015.
The minimum investment for this offering was set at $0.

On average, companies in this industry sell 72.98% of the total offering size. $210,816,979 was reported remaining.

October 28, 2015

October 27, 2015

VC funding vs PE vs Hedge Funds : Investors behind PINTEREST

These are the top 5 biggest Pinterest Inventors s

The Investors behind PINTEREST

1)Venture Capital Investors: 

a)Bessemer Venture Partners
b)FirstMark Capital
c)Andreessen Horowitz

2)Private Equity Investors: 

a)Goldman Sach

3)Corporate Investors:
a)Fidelity Management & Research Company
b) Rakuten

 4)Hedge Fund Investors:
a)Valiant Capital Partners

October 18, 2015

decreasing bounce rates by using instagram photos in your email marketing campaigns

how social buttons increase email marketing effectiveness".Lessons from Nike


" how instagram is driving email engagement"

how Instagram can be used to decrease bounce rates and increase engagement

According to a recent conducted study by Curalate and the Internet Marketing Association, only 8% are using social media images and posts to drive email marketing tweet

Instagram's popularity as a social media photo sharing site is a great opportunity for marketers to use them as a social email marketing strategy. the study also revealed that For example, while 76% of emails include social media buttons, just 14% of emails are being optimized with social images. and , Instagram images are used within emails less than 3% of the time

A recent fitness retail brand delivered a 7X lift in engagement with product photos on their website just 24 hours after sending their first Instagram integrated email..

September 18, 2015

Facebook Social Signal Tool could signal the death knell for print media

In what could be a " death knell to a already fledging newspaper  and print industry, Facebook introduced a social signal platform that allows journalists to discover,find and  embed news content    as it tries to  entice news reports and journalists " to  use Facebook as a content syndication tool as a vital part of their news gathering process

The tool, which pulls from both Facebook and Instagram, allows journalists the opportunity “to make Facebook a cornerstone  more vital part of their news gathering with access to relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting”
Announcing this in a  blog post Andy Mitchell, Director of Media Partnerships
Last week Facebook introduced its Mentions app to all of its verified profiles, allowing journalists and celebrities the opportunity to broadcast live video streams and create posts that only go out to their followers.
This annoucement follows Facebook launching its Mention App

 




September 12, 2015

July 9, 2015

The runaway growth of reddit :subreddits growing at 8m hourly page views

Infographic: The Tremendous Growth of Reddit Communities | Statista
source :Statista

 Reddit is much in the news these days due to the controversy of its AMA staff Victoria Taylor who is said to have been unceremoniously removed. However the way reddit has been able to grow its traffic should be a lesson to social sites ( mainly Digg) which showed  a lot of promise earlier but they became a victim to their " own rigidity" . Reddit  page views in 2012 was  37billion, which reached  71billion in 2014

Reddit was acquired  by Condé Nast Publications in October 2006, however Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011.

Reddit has recently seen a $50 million  funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg and Jared Leto in 2014Their investment saw the company valued at $500 million.

June 22, 2015

June 17, 2015

instagram vs snapchat vs facebook : US Teens and SM preferences

"top 5 social networks ranjed by  US teens 14 and above"

"video game and gender split"
"social media ranking by teenager"


US teens ranks facebok as their most used social media, amongst the other 4  platforms   including snapchat Instagram, Vine, Tumblr and Twitter . Teenagers across the gender divide opts for facebook with a huge margin, followed by Instagram and  Snapchat
Teenage girls use social media sites and platforms — particularly visually-oriented ones — for sharing more than their male counterparts do. For their part, boys are more likely than girls to own gaming consoles and play video game

June 15, 2015

Have you missed the 52 million dads in your marketing plan ?


" the advent of the mobile  dad and advertising to them"





52 million dads who are technology savvy spends more than 4 hours across their connected devices with a bigger purse and  purchasing power than anyone in the family. Fathers who are more than times more likely to buy gifts, and make travel arrangement temleslves and 4 times more likely to spend for the family.. ad advertisers have you lost track of this man ?

  Mobile Moms have caught the attention of advertisers, but Dads love their devices too! Dads are growing their time spent on mobile, accessing familiar and unexpected content in new ways, and spending more than the average user on mobile purchases.

monthly usage of spotify's facebook app usage : 2011 to 2015


" monthly usage of spotify's facebook app usage : 2011 to 2015"



This  chart from statista shows the monthly and daily users of Spotify's Facebook app usage  since  September 2011 to 2015. 

 As of March 2015 spotify  had 37.61 million monthly active users and 11.18 million daily active users on  Facebook's platform ( for the month of march). This is in comparison to an average of around 20million monthly  users  who frequent the  music streaming apps at facebook. Spotify has been present at Facebook since  September 2011 and in its first month had seen  more than 3 million users.