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Showing posts with label Social Buying. Show all posts
Showing posts with label Social Buying. Show all posts

April 25, 2011

LivingSocial Comes To New Zealand

New Zealand's daily deals industry  has  receive a major boost  with the launch of  the world's fastest growing coupon site, LivingSocial (www.LivingSocial.com),which was  launched in Auckland. LivingSocial will soon follow with daily deals in  cities Wellington and Christchurch.

LivingSocial is the second-largest coupon site in the world, after groupon.It has a large market share in Australia, the US, UK, Canada and Ireland - and recently received $535million funding from a mix of investors including Amazon and Lightspeed Venture Partners - taking its total backing to an excess of $900million. LivingSocial also holds the "world coupon record", having recently sold 1,300,000 deals in less than 24 hours in the US.
LivingSocial will differentiate itself from competitor sites by offering hyperlocal deals - offering daily deals in several areas in each city. In Auckland, for instance, it will segment deals into four regions: the north shore, west, city and south, as well as offering one premium city deal to appeal to the masses.

According to LivingSocial , It  will research the needs of each city, and each area, to offer deals  in line with consumer  and community priorities. In Auckland, this will mean savings  and enjoy with the whole family, a great restaurant that's perfect for a special occasion or a getaway to a destination that you've always wanted to visit.

April 20, 2011

Pelago Acquired By Groupon,gets Hyperlocal

Groupon has acquired Pelago, creator of location-based check-in service Whrrl. The deal is the latest sign that the daily deal space is converging with geolocation, making it possible for businesses to present offers to consumers based on where they are. It’s the latest move by Groupon and other daily deal sites to market to consumers based on their locations.


The move comes a little more than a month after LivingSocial, Groupon’s primary rival, began testing a mobile app feature that lets consumers search for deals within a half-mile radius of their current locations. Pelago, which was a Kleiner Perkins-funded company was considered  one of the  potential Foursquare rival. 

Whrrl — is a location-based, social application for the iPhone, Android and Blackberry designed to help people discover highly relevant new experiences in the real world. Whrrl’s  Rewards program enabled businesses to participate in the discovery experience by offering prizes at places that Whrrlers win by checking and was the first real-world social loyalty program.

With the acquisition, Pelago CEO Jeff Holden will assume a new role overseeing Groupon’s product development, or “Grouponnovations.” The daily deal site will shut down Whrrl on April 30. Other Pelago employees will also work with Holden’s team. 


Pelago was founded in 2006, is based in Seattle, and is led by an executive team from companies including Amazon.com, RealNetworks and Yahoo. The company is backed by pioneering Internet and mobile investors including Kleiner Perkins Caufield & Byers, Bezos Expeditions, T-Venture (T-Mobile’s venture arm), Trilogy Equity Partners and Reliance Technology Ventures.