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Showing posts with label Social Media.Twitter. Show all posts
Showing posts with label Social Media.Twitter. Show all posts

February 23, 2014

Why The PR Role in Your Organization Needs to Go Digital




 In the world of social media and Mobile App , how do you deal with a PR role in a organization. In todays age of technology,Twitter and Smartphones have made the " role of a PR  Guy almost redundant
How can you connect with journalists and News Agencies in the ever increasing noise of technology that seems to dim the voices of the "Traditional PR " and made it almost redundant

 So how do you reinvent the " Digital PR Role in Your Organization .

1)Monitor Google Trends: Any event which you wish to publish, broadcast or decimate needs to go online within 24 hours...  This  happens once the volume of searches are big enough ' to propel your brand  within the first  news searches

2) Use Social Tools To Track: Among many  websites which can track your Presence across the social PR landscape ..Social Mention  is what i use personally  This tool  analyses what consumers are saying about your  brand , bundles them under positive and negative sentiments, gives you the sources from where you are getting your maximum buzz  and helps you the get a holistic view of your brand

3)Use Twitter to Engage and not simply dissemate : Your  Twitter account should be doing much more than merely "manufacturing  drab stories" day after day , week after week. It should be a tool for constant engagement, for example , Video of your CEO explaining a new corporate development, feature your " HR Head on how ' They have launched a new initiative for new trainees ,

4) Use Social, Local and Mobile :  Your Company  has just launched a new product .. and have been getting rave reviews about it ...    can you create a social app, which can be shared across the web,  start a promoted tweet activity  " asking users to share using # Hastags ( with your Brand name ),

5) Incentivize  your "digital PR Channels : What about creating Mobile App... where users can  read the Testimonials or  interact with a video ..or create an app where  users  buying online "via  the website or mobile app are entitled  for a  15% discount for the first 100 online bookings