The Next $billion Opportunity to come from Second Screen and Social TV

The Second screen  refers to the use of an additional electronic device (e.g. tablet, smartphone or the computer) by individuals who are already watching the television.

According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. 

Among these than two-thirds of tablet and smartphone owners said they used these second screens multiple times It is expected that By 2020, iMedia Connection predicts that Social TV will be an $8-$12 billion business. The challenge they have, as described by Social@Ogilvy, is a "balancing act taking place between engagement, distraction, and purchasing behavior." 

Tags : social ,Media, digital, consumer, marketing, online

Continue Reading →

Evolution of Social TV : 10 TV Programs with Social Streaming

Source: Uploaded by user via Sumit on Pinterest

From social TV Ratings

Here are some examples of how TV executives are integrating social elements with TV shows:

BBC current affairs series Free Speech incorporates a Twitter based panelist approval platform called the Power Bar. Viewers are able to tweet-in their approval or disapproval of the panelist's comments.

Comedy Central’s inaugural Comedy Awards used a Promoted Trend and a Twitter hashtag in the corner of the broadcast for the full two hours of the show.

Bones added a hashtag on-screen in April 2011 

Breaking In added a hashtag on-screen in April 2011

C-SPAN streamed tweets from US senators and representatives during the quorum call 

Top Gear has an integrated Facebook branded page and has integrated Facebook into its website. After each episode ends, Top Gear posts clips of the last episode on Facebook.

American Idol is piloting a programme where users can login with Facebook and vote for their favourite candidate for free.

The Voice had the judges of the program tweet during the show and the posts scrolls on the bottom of the screen. The use of Twitter also led to an increase in viewers.

"Glee" Entertainment Weekly created a second screen viewing platform for the Glee season 3 premiere. 

Continue Reading →

Most Social Television Programs: Infographic

Realtime social media tracker Trendrr has released an infographic detailing the biggest winners in the social TV space in June 2011.
Culling data from the Trendrr.tv social TV index, the graphic breaks down the top broadcast, cable networks and TV shows, based on social interaction.
From a programming standpoint, the two big winners in June 2011 were NBC’s The Voice and the BET Awards.

The BET Awards drew 1.4 million social impressions, which helped it rank first in cable programming and helped BET rank as the most social cable network. Likewise, NBC’s big hit, The Voice, was not only the most social show on broadcast TV, it helped NBC maintain a sizable lead over other broadcast networks in terms of social engagement. This is an example of programming with a decidedly social bent performing well on social networks.

Continue Reading →