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Showing posts with label Social Web. Show all posts
Showing posts with label Social Web. Show all posts

April 29, 2014

Social Native Ads To Grow Higher than Online Display Advertising









A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017


March 31, 2014

Yahoo Buys Social Data Visualization App Firm Vizify


Yahoo takes over Vizify social graphi app







that Yahoo has acquired it and it is shutting down. Vizify was a social technology app that helped users
 better visualize and graph their social lives via an infographic  and tag clouds in the format of a personal website 


Vizify  was founded in 2011 is an app which turns your social media data into interactive infographics and videos. It became very popular at the end of 2013, when it turned many people's twitter
feeds into a 30 second video clip demonstrating their most popular posts and their most interactive friends and fans.


Earlier the start up company had raised $1.46 million in its life. Given that its last round of funding
came in 2012, the takeover by Yahoo makes sense as it will “ get the funding
and the attention, without which it would have closed down

March 20, 2014

80% of LInkedin Lead Conversion happens between 1 to 4pm


 Conversion Time period   from Linkedin Post 

Can you predict at what time your consumers will "  convert during your marketing campaigns ? Is it possible for business to know during which part of the engagement process a lead is likely to be converted ? well if you think this was  never possible ,  It actually can  !

According to recent post by  Oktopost, B2B leads are most likely to convert between 1 and 4 PM at Linkedin


 Here are the most popular posting methods on LinkedIn to generate leads, followed by conversions: 

  •  Discussion Groups – 96.22 percent of posts, 86.30 percent of conversions
  • Company Pages – 0.59 percent of posts, 10.07 percent of conversions
  • Personal Profiles – 3.20 percent of posts, 3.63 percent of conversions 
That means ' discussion" about  your Posts "  create the maximun buzz across linkedin  and are the " best qualifiers for a lead "

Also interestingly "The average length of a B2B-related LinkedIn post is 248 characters, and one out of every three posts contains a question mark in its subject line."

source :80% Of Social Media B2B Leads Come From LinkedIn (Infographic): "





February 21, 2014

US Smartphone Users Spent 0.68 billion mobile minutes on WhatsAp last year


This chart by statistica shows the number of monthly mobile minutes spent on WhatsApp by U.S. smartphone users from March 2012 to February 2013. In February 2013, iOS and Android users in the United States spent 0.68 billion mobile minutes on WhatsApp Messenger

October 3, 2013

September 17, 2013

"Mobile and Social Channels " to generate 50% sales by 2017

Social Commerce  vs Mobile Commerce
Mobile Sales

Social Media Sales 
By 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications, according to Gartner, Inc. Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.

Gartner analysts discussed the future of e-commerce at Gartner Symposium/ITxpo, taking place here through today. As the number of mobile phones overtakes PCs, customers will use mobile browsers and applications as the main points of interaction. Additional analysis will be provided at the Gartner Portals, Content & Collaboration Summit in March 2012 in Orlando.

August 29, 2013

Social Web : 5 Lessons from Fortune 500 Companies



The Social Media Statistics Of Fortune 500 Companies [INFOGRAPHIC] - AllTwitter: "Did you know that 62 percent of Fortune 500 companies have an active corporate Twitter account?

July 11, 2013

India is Now the Fastest Growing FACEBOOK Country


Source: StatCounter Global Stats - Social Media Market Share

The latest Trends on Web Marketing

Facebook has 78 million monthly active users (MAUs) in India for the quarter ending March 31, 2012, registering a 50% increase from the same quarter last year and 9.86% increase sequentially, according to the company’s quarterly report filed with the U.S. Securities and Exchange Commission (SEC).

India Key Source Of Growth: Facebook informed that India and Brazil represented key sources of growth in Q1 2013 as compared to Q1 2012. The company currently has 73 million MAUs in Brazil, a 62% increase from the same quarter last year. Overall, it has 1.11 billion MAUs, up 23% year-on year (YoY). Note that these numbers doesn’t include Instagram users, which the company had acquired last April.

Last week, Facebook had informed that Instagram had crossed 100 million monthly active users during the quarter, although it hadn’t provided any region-wise breakdown of these numbers.
Growth 
In DAUs: Facebook has seen a more than average increase  in their users acrss including India, Brazil and the United States, however last week, Facebook had reported a total 665 million DAUs and 751 million mobile MAUs for the quarter. The company attributed the growth in DAUs to the increased mobile usage of Facebook.

June 22, 2013

June 19, 2013

The top 25 most engaged brands on Twitter [infographic] |

BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.

What’s interesting from the research here is that despite some brands such as @JetBlue, @AmericanExpress and @WholeFoods having more than one million followers each, they don’t generate a huge amount of engagement.


Those three in particular have in the past attracted plaudits for their work in social media and Amex has done really interesting things such as its pay with Twitter idea.

June 17, 2013

Live Visual Data on European Twitter and Flickr Usage






Twitter and Flickr: Infographic shows social networking break down by district | Mail Online: " first glance, this image seems to show how light pollution blights Britain’s capital.

If you think this is a satellite image of  Night Sky in US and Europe you wrong. This Map reveals real time  map that reveals how keen Londoners are on social networking.
Created by Eric Fischer, it combines data from the photo-sharing website Flickr and the micro-messaging network Twitter favoured by celebrities."

The red dots represent Flickr pictures while the blue dots are tweets. The white dots seen in central London are locations that have been posted to both.
Mr Fischer has applied his magic to other big cities, including New York, Barcelona and Tokyo – as well as the entire globe and shows cluster maps where Internet and Mobile users are higher


May 16, 2013

Yahoo and Twitter Partnership to bring Real Time Tweets

Yahoo announced on Thursday a new partnership between the companies "will bring select tweets from Twitter directly into the Yahoo user stream

Partnership between  the Companies   will bring select tweets from Twitter directly into the Yahoo News stream.

For now,however it seems a fairly basic integration of Twitter accounts and actual Tweets into Yahoo’s flowing news content stream;  placing  Tweets in between the curated Yahoo news stories.

As the consumption of Real time  news and information, local  searches including tweets  , real time checkins ( foursquare) and Mobile GPS is  increasingly becoming a part of mainstream web content user experience

According to " Yahoo CEO" Marissa Mayer

Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate.
Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring Tweets directly into the Yahoo! newsfeed.

May 9, 2013

After Losing the battle for Social Web..Google Plans to take on Apple's Siri

Google Now is supposed to do things like automatically tell people what the local weather is like when they awaken to help decide what to wear and provide a report on traffic conditions for the commute to work.  

Google is trying to upstage Siri, the sometimes droll assistant that answers questions and helps people manage their lives on Apple’s iPhone and iPad.


The technology, which debuted nine months ago, is being included in an upgrade to Google’s search application for iOS, the Apple Inc. software that powers the iPhone, iPad and iPod Touch. It’s up to each user to decide whether to activate Google Now within the redesigned search app.
Google Now’s invasion of Siri’s turf marks Google Inc.’s latest attempt to lure iPhone and iPad users away from a service that Apple built into its own devices.


The technology taps into Google's various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as "cards." y accessing an email with a flight itinerary, for example, Google Now can automatically remind a traveler about an upcoming trip and suggest the best time to leave for the airport based on current traffic conditions.