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Showing posts with label Social networking Trends. Show all posts
Showing posts with label Social networking Trends. Show all posts

April 27, 2011

The End Of MySpace ...Up for Sale

The  MySpace story finally seems to be over ... Officially the end of MySpace is near as it goes up for sale..News Corp.’s auction of the once-mighty social networking site is coming to a close, with the media giant expected to receive bids by the end of the week.Reports suggests that  MySpace is expected to fetch $100million which is less than a fifth of the $580 million that Rupert Murdoch paid for the site six years ago.

News Corp is expected to sell all or part of its social networking site for around $100 million. The Rupert Murdock-controlled News Corp had bought MySpace for over $580 million in 2005.

However this " acquisition" by News Corp was never able to live up to its expectation and since then the company has fallen on hard times by pretty much any Web metric one looks at. It has lost active users, traffic, and, consequently, ad revenue.MySpace users began abandoning ship for Facebook and, in late 2009, site traffic took a dive from which it never really recovered. By 2010, even relative upstart Twitter was getting more traffic than MySpace.

The company’s unique visitor count dropped 49% from this time last year, and in Q4 of 2010 MySpace lost $156 million. Even its core users and traffic creators—bands and music fans—have abandoned the site, as evidenced by the avoidance of by music industry startups like social ticket agent Ticketfly.”

News Corp is reported to have received offers from nearly half-a-dozen venture capitalists and other companies, including Redscout Ventures, Thomas H Lee Partners, and Criterion Capital Partners LLC for MySpace.Reports also said News Corp had separate talks with Chinese internet holding company Tencent for a deal while MySpace co-founder Chris De Wolfe has also shown interest in the site.

March 29, 2011

EU Social Networking Demographic Profiles

The profile of social networking users in Europe also reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to Facebook and Twitter mirrors that of social networking site users in general, LinkedIn has an older age profile. Only 10.4 percent of its visitors are under 25 years old, while half of the site’s audience is between the ages of 35-54. This older age profile is understandable given the site’s orientation toward professional networking.

November 27, 2010

Facebook accounts for nearly 10 percent of time spent online in the U.S.

Social networking now takes up twice as much of our online time as any other activity. According to new stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%.

The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% from June 2009 to June 2010. Instant messaging also saw a significant drop in share, with a 15% decline from last year.

However, e-mail use on mobile is still on the rise – from 37.4% to 41.6% — presumably as users continue to migrate to smartphones from feature phones.

In the US Facebook is used by 10% of users of those who uses social networking.

June 3, 2009

Time Spent at Social Networking Sites Doubles

Time on social networks almost doubles in a year- Internet -Infotech-The Economic Times: "Nielsen Online, which measures web traffic, said the number of minutes on social networks in the United States rose 83 percent in April from the same month as compared to 2008 .However users were quick to move on and sites could quickly fall from favor as the loyalties in terms of user stickiness for social networking sites is considered to be very low.

According to Nielsen Online,one major trend had been the continuing popularity of Facebook, which has more than 200 mn active members and has become so mainstream it now hosts Pope Benedict and a list of world leaders.

The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 bn in April this year from 1.7 bn a year ago, making it the No. 1 social networking site for the fourth consecutive month.

News Corp's MySpace was second most popular but the number of minutes spent on this site fell 31 percent to 4.97 bn from 7.3 bn a year ago, although it remained the top social networking site when ranked by video streams.

Blogger, and came third, fourth and fifth respectively, with the number of minutes spent on Twitter -- that lets people send 140-character messages or Tweets rocketing 3,712 percent in April from a year ago.

Facebook came second to MySpace in rankings of video streams followed by Stickam, and Funny or Die."

Figures from Nielsen released in April shows that more than 60 percent of Twitter users stopped using the free site a month after joining.

October 31, 2007

Google Finally Launched Open Platform API for Social Networks

We knew that Google was planning to open its social networking platform to third parties and we were waiting for the official announcement on Nov 5th . But today Google revealed more details about its ambitious plans regarding opening up its API to third party developers and thereby taking directly on developers " Poster Boy" Facebook.

The new project, called OpenSocial (URL will go live on Thursday), goes well beyond what we’ve previously seen. It is a set of common APIs that application developers can use to create applications that work on any social networks (called “hosts”) that choose to participate.

The new standard will allow developers to create Facebook-like apps on any social network site that implements it with the same calls.

The open API will have three parts

* People: user profile information,user data
* Social Graph:Friends Information
* Activity stream: things taking place/regular Feeds

All of these calls will have a GData counterpart and they will use HTML and JavaScript only. Google won’t try to provide universal API coverage for special use cases, instead focusing on the most common uses. Specialized functions/data can be accessed from the hosts directly via their own APIs.

One way Google Opensocial stands out that it does not have its own markup language unlike Facebook. Facebook have its own markup language called FBML ( facebook mark up language ) for which the codes are unusable in other sites except Facebook for security seasons.

This is clearly a master stroke by Google . The developer community has long expressed their disappointment with working within multiple interfaces because of the costs/learning/maintaining different markup languages for every new social networking platform. Thus by bringing in an impressive array of Hosts and streamlining the Markup languages ( which will enable application of these API's) The Developer community that was at times irritated by sticking only to FMBL which never worked in other social networks has reasons to feel happy about.

In OpenSocial developers use normal javascript and html (and can embed Flash elements). The benefit of the Google approach is that developers can use much of their existing front end code and simply tailor it slightly for OpenSocial, so creating applications is even easier than on Facebook.

Google said that its platform will reach more than 100 million users globally, exceeding Facebook's user base. Its early partners for hosting these APIs include Google’s social network, Orkut, as well as others, including LinkedIn, hi5, Friendster,Plaxo,Ning Viadeo, Ning, Salesforce, and Oracle..while developers include Flixster, iLike, RockYou and Slide. Google also said that they would like Facebook to also be part of its project, but the social network leader did not comment yet.

"Google will be holding the first of their developer CampFires at the GooglePlex this Friday to explain OpenSocial. A CampFire is Google's new method of disseminating information to developers. These events will be invite-only and will include about thirty developers. Video of the event will be available in the days following.

Patrick Chanezon, a Google evangelist, will be giving a technical talk on the OpenSocial API Tuesday, November 6th (next week) at the Web 2.0 Expo Berlin.