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Showing posts with label Social. Show all posts
Showing posts with label Social. Show all posts

May 16, 2015

May 6, 2015

revenue of facebook by segment : chart of the day







HOW FACEBOOK GENERATES ITS REVENUE

Globally this is how Facebook monetizes its business(1)online advertising made up less than 0.75billion of its total revenue (non mobile)(2)Mobile advertising contributed  which increased to  approx 2.8billion in  2013  from less than a $ 1billion in 2012.(3)Third party payments and fees contributed almost  $3billion in 2013  from  less than  half a a billion since 2010.

May 5, 2015

Chart of the day :Facebook's Mobile Users vs Mobile Revenue


":Facebook's Mobile Users vs Mobile Revenue "

Now Facebook is more of less a mobile company. If you compared   Facebook's mobile active users with its mobile revenue its remarkable how  this  has grown in ,  This is how it would look. Consider these facts how Facebook mobile user base and mobile ad base increased

In 2013   Facebook;s mobile  base ( active users ) was 64%  and its share of ad revenues by users coming from mobile web was 34%. (q12013 - q12014)
In 2014   its mobile base of active users reached 83% . While advertising revenue from its mobile users grew  to 67%  ( q22014 - q12015).Thats a monumental growth of 30% in  active users and 50% growth in revenues


#online,#digital,web,#media,#social,#mobile,#marketing,#Facebook

May 2, 2015

why do some facebook postings get more shared

"how to best optimize your facebook posts to get more visibility"

Facebook Posts and CTR 

2 separate research studies reveal the same thing. certain time of the day " your social posts are bound
to be seen more often and shared than" other times"The most popular hour for brands to post on Facebook is 12-1PM EST, per the TrackMaven analysis, while the least popular hours are between 1 and 4AM. Interestingly, posts published “after hours” (between 5PM and 1AM) have the highest average interactions per hour. In a related study by socialbakers TrackMaven’s analysis reveals that interaction rates are higher for brand posts that contain pictures.

tags:facebook,#online,#digital,web,#media,#social,#mobile,#marketing,

total media vs mobile and digital media consumption in singapore:




Singapore media consumption by devices from Sumit Roy

This data  shows the media consumption in Singapore (data provided by Inmobi mobile ad networks"InMobi's Mobile Media Consumption Study) and shows  total media consumption in Singapore  on an average day.Singapore total media usage  is broken down by  TV, print, radio mobile (smartphones)and tablets including spending time online which is compared to TV, radio print and other media ..Online media tops as the number 1 most viewed medium with 115 mins, whereas mobile usage in singapore  tops as the number 2 with users spending 110 mins on their smartphones along with  53 mins on their tablets In total about 45% media is consumed by the 3 devices in about 8 hours media usage  in Singapore  on an average day . TV is ranked 3rd with users spending 90 mins on the medium

Tags:#Singapore #social,##digital#online,#mobile,#smartphone,#internet,#Tv,#print#radio #media

April 24, 2015

Googe grows its profit by 12 loses its mobile ad marketshare by 8%

google grows its revenues by loses its mobile ad marketshare

Q1,2015 has seen google increase both its profit and revenue .While its profitability grew by 4% to reach $3.59bn (£2.37bn) its revenue rose 12% in Q1,2015 to reach $17.3billion. This was mainly due to 11% online ad revenue growth which touched  $15.5bn. Google's core revenue, which excludes payments to traffic partners stood at $13.91b. 

Out of a total digital spends of $145billion,,Google accounted for 31.42% of global  spends compared to 31.86% in 2013. Meanwhile facebook ' commanded 8% of global ad spends.One of the reason on why google has failed to add  a  bigger pie of the  total $145b ad spends, is due to the fact that  US and China make up 50%  of $145 global ad spends.The Chinese market is still hardwired by Chinese players and for Google this is obviously hurting .Google lost mobile ad market share in 2014, down to 38.2% in 2014 from 46% in 2013, with Facebook’s ad share up from 16.4% in 2013 to 17.4% in 2014.( data : emarketer)

April 20, 2015

Whatsapp growing faster than facebook, set to exceed a billion MAU's by Q3,2015

" Whats app moving towards a billion monthly active users"

Watsapp is now 800million and well on its way to reach the milestone of 1 billion by the third quarter of 2015.Watsapp had added a 100million users in the last one year ( Jan 2014 to Jan 2015)  According to a latest blog post an Facebook director and and WhatsApp co-founder and CEO Jan Koum announced the milestone in a Facebook post last week announcing that "WhatsApp was now serving 800,000,000 monthly active users.

 Amidst its blazing growth some other milestones reached by Whatsapp include 1)1 billion Android downloads, reached as of March 2015 and over 30 billion messages daily 2)Share of mobile internet users in the U.S. who are active WhatsApp users exceed 8% 3)Across Middle east, Whatsapp beats Facebook according to a recent study by NW university, Qatar 

 Overall Whatsapp total users have already crossed a billion mark. Monthly active visitors are a more better and realistic way to judge active user growth than total user base, as its provides a realistic benchmark

April 8, 2015

April 5, 2015

March 29, 2015

Twitter Transparency Report: Top 5 Nations with the highest removal request

Top 5 Nations with the highest removal request from Twitter
Removal requests include government requests (and other complaints for removal of content from authorized reporters) we have received to remove or withhold content on Twitter.
Turkey tops in  content removal request by Government with 149 request  followed by Russia with 89 removal request followed by Germany and France with 42 and  34 request respectively with Unites States being the 5th with 26 removal request

Active Global Mobile Users exceed Active Internet users : 51% vs 29% Penetration

Active Global Mobile Users exceed Active Internet users :

Global Internet Users vs Global Mobile Users vs Global social media users 

 A recent report from WeareSocial Shows that " global mobile  unique users have Crossed online Users ,While Internet users total 3.038 billion with 29%penetration. Unique Mobile users number 3.679 billion, with a penetration rate of 51%.Social media users exceed 2billion,while users who access social media via the mobile number 1.753 billion 




February 28, 2015

Twitter Ad revenue jumops by 97% to $432million,10% revenue from promoted tweets


Twitetr business model and financial results
Twitter  Q4,2014 data  showed the the company has managed to increase its revenue to $479 million, up 97% year-over-year, However  its showed a Q4 net loss of $125 million
Here are the top 4 takeways from Twitter Business Model and how its trying to ramp and scale up its revenue.
  • Average Monthly Active Users (MAUs) were 288 million for the fourth quarter 
  • Advertising revenue totaled $432 million, an increase of 97% year-over-year.
  • Mobile users accounted for 80% of Active monthly users
  •  romoted Trends generated less than 10 percent of the company’s revenue in the three months ended June 30, 2013.

 

February 27, 2015

Media Usage in Chile ranked by Mobile, TV, Radio and Internet

chart of the day
Emarketer  data shows  98% of population of Chile has TV and 87% owns a mobile ,and 66% penetration of Internet. On the other hand newspapers  reach  47% of the population and cable TV reach is around 40%.

February 18, 2015

US Companies plans to spent 12% digital budgets on Social

North American clearly  will be the biggest ad spender by 2015 with social being a part of 12% digital marketing. Latin American and Europe  is set to spent  9.6% and 8.4% of the digital marketing budgets. Globally social web spending is set to rise  substantially and by 2015  marketers are expected to spend 10% of their digital budgets


December 30, 2014

Most Social Football Leagues in the world :


Among the world's greatest Sports where Passions run at a feverish pitch, and explodes on the field is Soccer.. With supports at their Fanatical Best" their zeal to support the team irrespective of it being among the winners and losers.Across NGOs and Sports' the zeal to support respective teams often sees " Supporters take the role of a " fanatical zealots" going to any lengths to drum up support

BARCELONA AND REAL MADRID  tops the charts in terms of generating  the highest social media buzz .CHEALSEA So what makes  a  Red Cross or PETA Volunteer, go to any lengths to espouse the cause that they firmly believe him? ..  What motivates a Manchester United Supporter to leave his wife and kids  for a day and spent a day travelling to watch his favorite team in action

 Is is the cause ? is it the community gratification or  being a part of the " chosen one " from the club... which  probably went to great lengths to " valuing the support " of the individual..

Which is a greater driver  of " excellence " hiring merceneries or  the cultural ecosystem which creates    a  organization that  values, trusts, rewards appropriately ..


August 3, 2014

The top 5 stories this week ,in Charts

According to the latest Transparency Market Research published new "Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017" market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011

THE CHART ILLUSTRATES WHERE THE MOST MARKETING DOLLARS WILL BE SPEND

 THE CHART SHOWS THE AVERAGE CONVERSION ACROSS INDUSTRY ( this considers display ads

THE CHART ILUSTRATES WHCH  FEATURES OR FEATURE WOULD BE THEIR SINGLE MOST IMPORTANT METRIC

ENTERAINTMENT, TV AND FOOD ARE THE MOST LIKED PRODCTS ACROSS THE SOCIAL MEDIA 

July 11, 2014

The top 3 US Auto Insurance Company with highest marketing spends



auto insurance players market share in US


The above chart from insurance journal shows the biggest 3 auto insurance  companies that have spent the most on advertising in recent years. 

The Government Employees Insurance Company GEICO, has been the  market leader in advertising spending among U.S. property automobile /casualty insurers for at least five years through 2013, according to SNL.
  • When it come to ad spends,GEICO is still the only company that spends more than $1 billion annually on advertising. It recorded $1.18 billion in ad spend in 2013, up from $1.12 billion in 2012." two years of double digit increase in ad spending,it has increased ad spends by 5%
  • The  no 2  insurance player  Allstate Corp., increased its spending on advertising by seven percent in 2013 after an 11 percent increase in 2012,
  • The no 3  in insurance ad spending was State Farm Mutual Automobile Insurance Co.which increased its spending 3%to to $802.8 million in 2013 following a year of negative growth.
Other insurance players in US include  Amica Mutual InsuranceLiberty Mutual InsuranceState FarmAllstate21st Century InsuranceProgressiveNationwide Insurance, and United Services Automobile Association.

July 7, 2014

Has Digital Ad Spending in US now Bigger that TV Ad Spends


Us digital ad spending : 2012 to 2017
Add caption


TV ad Spending vs Online  Ad spending


Business Insider CEO " Henry Blodget recent presentation " on the state of the digital market, apparently  showed that " Online Ads  is exceeding TV and in his presentation headlined “Digital is now bigger than TV had  raised a fair amount  of controversy with " many questioning the source of the data 

Among  them were Tech Blog Digiday  which refutes that  though numbers shared by Blodget are not correct,According to a post by Digiday commenting on the  Chart it says that "the size of the  TV market was underestimated; Though emarketer consensus is $66.3 billion, but Blodget’s chart appears about half that

 however that digital will overtake TV advertising sometime soon.. however "that time is yet to come anytime soon..

In by a post  by  Digiday's    is reproduced below 

This would be an epochal change, only it’s not really true. TV ad spending, at least going by measurements of over 10 different sources, remains far larger than Internet ad spending, in the U.S and the world. Here’s a roundup of sources from eMarketer. A rep there said “not even close” to the notion of digital overtaking TV


June 30, 2014

How many Dollar does the worlds biggest company earns per second


How much revenue do you think the " World Biggest Corporations" earn every minute, This interactive  chart from economist shows how    much  the  biggest  companies earn in  each  second.

In each second this is what the biggest companies earn
  1.  Walmart collects $15,054, 
  2. Google garners $1,897 and tiny
  3. Twitter ekes out $21. In the interactive chart below, companies race to reach $1m. (Partial spoiler alert: the winner clocks in at 1 minute 6 seconds.) 

It offers a fresh look at the relative commercial power of big companies. Professional investors are aware—hopefully—of these differences. But others may be surprised by some of the relationships. Coca-Cola earns more than PepsiCo despite fewer sales. Boeing and Airbus enjoy about equal revenue, but the American firm is much more profitable. For more, read the “charticle” in the latest issue,here.