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Showing posts with label Spain. Show all posts
Showing posts with label Spain. Show all posts

February 4, 2016

facebook advertising user growth and revenues faceoff : europe vs north america

"facebook revenues by geography"


"facebook's arpu by regional users"

"facebook's daily active users"




           IN EUROPEAN MARKET
  • In terms of MAU ( monthly active users)  European markets contributed 323 million  with an Europe  ARPU of $3.47.
  • It’s 3rd time  Facebook crossed the $1 billion mark in ‘European revenue’ for the quarter and the first time Facebook crossed $1.1 billion in quarterly revenue.
  •  Facebook more than doubled its revenue in Europe in just two years.
  • IN NORTH AMERICAN MARKETS .

  •  Monthly active users  was 219 million with an ARPU ( canada & US combined ) it was $13.54. which was 3 times of Europe
  • In the U.S. and Canada, it reported sales of $1.86 billion.. (source : techrunch)






January 28, 2016

western europe instore retail sales by country breakup:




"western europe retail sales by country breakup: "

Western europe retail sales by country breakup: 

UK, Germany and Sweden tops western europe retail sales ( except the items autos , gas tickets, holiday and travel bookings). The latest data from Europe's centre for retailresearch compares the   retail sales by European nations by year 2014 and 2015

January 25, 2016

spain,uk,ireland and portugal among europe's fastest growing ad makets



YEAR ON YEAR AD GROWTH 2015 VS 2016


The latest data from Carat, the leading global media network reflects continued optimism on its updated forecasts for worldwide advertising expenditure in 2015 and 2016, 
global advertising spends across Top 10  markets of western  europe is likely to remain positive  and will see solid growth across Digital and Mobile  channels 

 Western Europe returned to positive territory in 2014, with +2.8% growth. In 2015, a similar growth rate of +2.6%  was  forecast with a further increase of +2.9% predicted for 2016.

The European markets showing the highest growth in the region this year and in 2016 are Spain, UK, Ireland and Portugal, whilst in Greece advertising spend has been revised down to -12.0% from +8.0% predicted in the March 2015 report

UK : In 2016  UK market is predicted  with a year on- year growth rate of +5.5%. The 2016 UEFA European Football Championships, at which it is possible that multiple home nations may qualify, is likely to start a summer of increased spending, with the 2016 Rio Olympic Games also driving some advertising revenue.

Germany will see a further increase in advertising spend of +1.7% is predicted for 2016, with no significant impact expected to come from the 2016 UEFA European Football Championships and 2016 Rio Olympics

Spain will see a further +6.9% growth is expected in 2016

The advertising market in France is forecast to reach €10billion in 2016, with a Television  accounting for 33% share of total ad spends along with 5% increase in  digital in 2016

In 2016 Italy will see a growth of 0.7% in overall advertising. The TV market in Italy declined by 3% as print media during the first half of the year is down by -10%.

Russia  will start to recover from Q2-Q3 2016. In 2015, only digital media will show increase in spend  with +5.7% growth. Online Video is will be growing fastest with  +15% yearly growth

January 24, 2016

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

"global ad spends by region "

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

"global top 10  advertising markets by ad spends"
GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016


Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.


The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016
  • Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  • The positive momentum of advertising spends  is expected to continue across the world at the 
  1. Western Europe at +2.6%, 
  2. North America +4.2%
  3. Asia Pacific  at +4,1%
  4. Latin America +12.7%





January 22, 2016

countries having the highest number of wifi hotspots

"countries having the  highest number of wifi hotspots"
"the biggest hot spots across the world"

The nations with highest and lowest wifi public hot spots mapped 




Presently there are  currently over 47 million WiFi hotspots available worldwide, which is expected to balloon to over 340 million in just the next four years

January 16, 2016

mobile spends in europe set to exceed 50% of their digital media spends




"mobile as a part of overall digital spending in europe"

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS


  • In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
  • Norway mobile ad spends will contribute 46%
  • France and Denmark mobile will reach 31% in 2016
  • Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
  • Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
  • Both Finland and Sweden will see their  mobile media spends  touch 45%
UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 


December 13, 2015

Nigeria and India leads mobile web traffic while ,UK& US ranks 17th and 19th

NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks  9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively

"global mobile internet traffic ranking of top 20 nations"Global mobile internet traffic is led by Nigeria , whose mobile internet consists of 76%followed by India with 65% internet traffic coming from mobile web. Number 3 was South Africa with 57% of their web traffic coming from online mobile internet


December 4, 2015

number of years people stay in a single company by country

GREECE ,PORTUGAL AND BELGIUM  are among the most loyal employees across the world. Apparently  employees  in Portugal, Greece and Belgium  spends an average of 12.5 years working in an organisations . In Greece the average length  for an employee to stick to their jobs are the highest with 13 years. Next comes Portugal , where the average time people spend with  a company is 12.5 years. In Belgium is not uncommon  to  continue working in the same company for 12 years..
 three countries. Employees across Italy France and Poland average tenure at a single company is 11 years

"number of years people  stay in a single company  by country"
How long  does one stay with the same company on an average ?The chart shows  by country the average time people spend at a single job by country. What is the average amount of time spent at a job . United States are among the least to stay on  at a same company for more than 4 years. British  employees on average spend 8.5 years in the same organisation

November 13, 2015

10 biggest markets for netflix with the highest monthly revenue



"nations providing the the biggest average monthly revenue to netflix

These are the top 10 nations having the highest Netflix average monthly revenue per users, across all the countries where the video streaming company is present Netflix top 3 markets with biggest monthly average revenue includes Denmark, Norway and Sweden

July 30, 2015

Germany, UK and France top EU internet spends per user

The chart shows the list of European nations who tops internet shopping per users. To see the chart and the list of nations.click here or see below the jump




european online spends per person : top 3 nations"


How European nations ranks among the highest online spends per user

The UK leads in Internet shopping across europe   with a average   1071 sterling per shopper in 2014, which increased almost 10% in 2015  to record 1174 pounds
Online retail sales are predicted to reach £52.25bn in the UK this year,  which equals to 15% of retail sales online .
Germany ranks no 2 with with  an average german user spending 1023 sterling online as compared to 890 sterling in 2014 , showing a solid growth of  14% in 2015
France takes the next place with online shopping spends per person at 767  sterling, followed by Spain, Italy and Netherlands











June 2, 2015

mobile vs ecommerce sales compared across North America and Europe by devices

Statistic: Mobile commerce spending as percentage of total e-commerce spending in selected global markets in 2015, by device | Statista

The above chart  shows  how much is mobile commerce   a percentage of   ecommerce  across US, Canada, UK, Spain, Italy, Poland, France, Germany and Netherlands. The highest mobile to ecommerce sales percentage was found in UK and Germany  . In both these countries total  mobile commerce formed 28.6 and 27.7%  of eCommerce with smartphone  contributing to 16.5 and 16.2% and the rest  was contributed by tablets .In US  mobile to ecom percentage was 26.8 with 14% coming from smartphone  and 12.4% coming from Tablets. . It is expected that in UK  28/6% of  online sales would be generated by mobile devices this year

May 29, 2015

the great american vacation : why 77% americans cant relax during vacations

Infographic: Americans Struggle To Escape The Office On Vacation  | Statista

This finding will only re-establish what most  Americans already knew about themselves  and the truth about their annual vacations.

A recent survey by  travel aggregator site TripAdvisor shows that when it comes to taking vacations or holidays , an average American struggles not to work or keep in touch with their  bosses.

While  77% employed U.S. respondents admitted they had worked on vacation over the past year compared to just 40 percent in the other nations polled - Australia, Brazil, France, Germany, Italy, Japan, Russia, Spain and the UK

The numbers  are an indication in themselves why we are one of the most over worked, overstressed nation with the lowest amount of vacation time.  Not to be outdone modern technology and our prized gadgets  have  reduced us into a virtual reality transponders  where irrespective where you might be found physically, we are just  one click away from out office spaces. Clearly we are working hard but not playing hard enough

May 25, 2015

nations with highest number of twitter app installed in their iPhones

.
"nations with highest number of twitter  app installed  in their  iPhones"
COUNTRIES  WHO HAVE THE HIGHEST NUMBER OF  TWITTER INSTALLED IN THEIR IPHONES

“90% of active Twitters users use official Twitter apps on a monthly basis.” Twitter defines “official” as applications it owns and operates for the Mac, iPad, Android and Windows Phone
Among the most popular apps are Echofon Tweetcaster, Hootsuite,covertchirp,Tweetbot and Twitterrific 5

May 23, 2015

5 nations where mobile commerce exceeded ecommerce

"5 nations where mobile commerce  exceeded   eCommerce"
mobile shopping exceeds ecommerce in these nations"

Globally MCommerce is now 34% of all eCommerce 

Latest data  from criteo  shows that mobile shopping has gone mainstream. For the first time shoppers are moving away from their desktops to mobile..Asian Nations are leading this mobile  shopping transformation , while in US   mobile shopping  share is slightly lower  than the global average, with 29% of eCommerce transactions coming from mobile devices. 

For the first time ever more than 50% of  Japan and South Korea users had shopped via mobile devices and had  exceeded the volume of  eCommerce transactions  in Q1 2015. 
 In UK   Mobile shoppers constituted 45% compared to Spain's 28%  

May 6, 2015

Mapping the online video growth in Europe vs North America

" growth of video  advertising across top 7 nations"
"the state of online video advertising"
In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of impressions. According to data from mediaworks revenue from video has grown to become over 55% of revenue delivered to publishers.

April 6, 2015

LTE / 4G Coverage in Europe to exceed 83% of population by 2020

LTE / 4G Coverage in Europe  to exceed  83% of population  by 2020
4G to cover 83% of european households by 2020


MIGRATION AND ADOPTION OF LTE/4G ACROSS EUROPE

The chart shows the  adoption of LTE ( Long term evolution or 4G )By 2020,according to  GSMA  83% of European population will  be covered  by  this technology

4G/LTE networks offer the consumer a robust data connection, as well as higher data transmission speeds and reductions in latency.There is growing evidence of a change in consumer behavior when presented with the greater opportunities offered by these new applications and services, particularly with regard to video content. Consumers with 4G/LTE  tend to use their mobiles more to interact  specially on social media and does it more frequently than laptop or other devices. LTE/4G  starts  encouraging more data intensive sessions with more pictures, video and downloading

Ratio of digital vs mobile budget spends in Europe by country

"digital and mobile ad spends in  Wetern Europe by countries"


TOTAL MEDIA AD SPENDS IN EUROPE INCLUDIN DIGITAL AND MOBILE SHARE

Western Europe’s developed economies and high smartphone usage will help push advertisers in the region to allocate larger portions of their budgets toward mobile throughout the forecast period. Across Western Europe, mobile’s share of digital ad spending will climb to 22% in 2016 from 6% in 2012. By 2016, 28% of digital ad spending in the UK will be devoted to mobile advertising while digital  ad will account for  45% of overall budget spends.In 2012 this was 36%. a growth of 9% Meanwhile more  than 18% of total digital dollars in Denmark, Germany, Italy and Norway will come from mobile

French advertisers are likely to spent 23.5% on digital, and  15.5% of this on Mobile .Digital spends  for Italy  would account for 19%by 2016, while 18.7% of this would be on mobile 

March 31, 2015

European users who are most likely to pay for digital news

nations that are willing to pay for digital news


This chart  shows the willingness to pay for digital news content in seven countries including the United States, France, Italy, Spain Germany and the United Kingdom.



March 25, 2015

Tablet ownership by nations : Top 5 countries with highest tablet penetration

TABLET OWNERSHIP BY NATIONS 

This statistic shows the percentage of tablet computer ownership and usage among the populations of selected countries as of . In the U.S. tablet ownership and usage was found to be at 20 percent of the population. Spain, Australia both have 24% penetration in terms of tablets, Italy  ranks 2nd with 23% and US ranks 3rd. UK tablet penetration is 19%

have the highest penetration of Tablets with 24%

March 7, 2015

Europe's Turbo Charged 5 Economies that are riding on digital ad Spending



Top 10 European nations  with biggest digital growth

The above chart from emarketer  shows  the Mobile Internet  Spends across Top 10 European nations (actual and  projected spends )  Mobile Media Spends include  display advertising,Mobile Search, Mobile , emailers, messaging,mobile videos 

The UK is Europe's biggest market in terms of Mobile Ad Spending   and is likely to remain so for a long time  with The UK  is expected to account for 52.5% of mobile internet ad spending in the region in 2013.. .Germany, France, Italy Netherlands make  up for the top 5  fastest growing mobile / web advertising market