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Showing posts with label Tablet Growth. Show all posts
Showing posts with label Tablet Growth. Show all posts

March 23, 2011

Why Tablet is the Fastest Growing Mobile Device



Morgan Stanley released a big report on the tablet market earlier this week. Its essential message -- the tablet market is going to be a lot bigger than anyone thinks.

In an optimistic case, Morgan Stanley thinks hardware makers will ship 100 million tablets in 2012, up from 16 million in 2010. Considering Apple has a lock on touch screen displays this is pretty good news for the Apple bulls.

The Tablet Growth Story Vs Installed Base of Internet, Mobile and Landlines


Apple's iPad tablet is probably the fastest-selling new consumer electronics device ever, but the potential for growth in the tablet market for Apple, Google, RIM and others is still massive.
Only 0.3% of the Earth's inhabitants owned a tablet at the end of 2010, RBC analyst Mike Abramsky notes today in a detailed, 88-page report about the future of the tablet market. That means 99.7% of the people on Earth still haven't bought a tablet yet!

In this chart, Abramsky plots the tiny smartphone and tablet user base (394 million worldwide) versus other market, such as TV subscriptions (600 million), total PCs (1.3 billion), and mobile subscribers (5.1 billion).
Abramsky predicts more than 400 million tablet users worldwide by 2014, including 185 million tablets sold in 2014. But he thinks Google Android, not Apple, will come to lead the market, representing 40% of the 2014 tablet market, versus 34% for Apple, 13% for Microsoft, 8% for BlackBerry, and 5% for HP WebOS.