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Showing posts with label Thanksgiving. Show all posts
Showing posts with label Thanksgiving. Show all posts

November 27, 2017

Thanksgiving online sales hits $2.87 billion in 2017,with 18% growth

Data from Adobe shows that Thanksgiving online sales hit a record, whopping $2.87 billion, up 18.3 percent on a year ago and surpassing Adobe’s own prediction of $2.79 billion. This is a huge spike in online sales for the day. As a point of comparison, in 2016, Thanksgiving sales totalled $1.93 billion. Given that these early days of holiday sales are seen as a bellwether for the rest of the season — a crucial part of the year for e-commerce companies — it’s a strong sign of a tipping point in online spending, and also of consumer confidence. 

Adobe determines its figures by tracking 80 percent of online transactions at 100 of the largest retailers on the web in the U.S. Shoppers racked up $1.3 billion in sales in the afternoon (our previous figure was $1.52 million spent online as of 2pm Pacific time on Thanksgiving Day). 

Smartphones were accounting for just under half of all e-commerce traffic, at 46 percent.Shoppers have spent $640 million online Friday as of 10 a.m. ET, up 18.4 percent from last year, according to Adobe Analytics. Adobe tracks 80 percent of online transactions at the top 100 U.S. retailers.On Thanksgiving evening, up until 5 p.m. ET, shoppers spent more than $1.52 billion, up 16.8 percent. Cyber Monday, the Monday after Thanksgiving, is expected by the data tracker to be the largest online shopping day in history, with an expected $6.6 billion in sales. In all, online holiday spending is expected to generate $107 billion in sales, an increase of 14 percent.

Adobe says the average order value on pre-Thanksgiving day is, as of 2pm Pacific, $132, down from $137 earlier in the day. As a point of comparison, IBM’s Bluemix analytics panel has been putting the average order value currently at around $114 today. One reason for the decline in average order value is the laying on of more discounts as the day goes on: these may mean more volume, but overall less spent per item.

November 3, 2017

2017 holiday season projected online shopping revenues by devices

"Online projected  revenues  during  2017 holiday season"

Total Online Revenues during Holiday Season:2014 to 2017

Smartphone led online sales is set to break all barriers and all set to become the dominant revenue channel during 2017 holiday season according to a report published by Adobe Analytics.Smartphone aided online revenues will see an increase of 26% to account for 24 percent of total shopping revenue during this years holiday season.While Desktop share of revenue is projected to be 66 percent, down 6 percent year-over-year and tablet-led online sales will see  9 percent lower growth as compared to 2016  and is likely to account for 10 percent of revenue this holiday season.On Black Friday 2016, 48 percent of online orders were generated via mobile devices, up from 40 percent in the previous

The 2017 holiday shopping season will also see mobile visitors to retail stores grow past desktop visits during the months of November and December.

Adobe predicts that Cyber Monday 2017 will be a huge contributor to those sales, and is on track to become the biggest online shopping day in U.S. history with $6.6 billion in online sales, a 16.5 percent increase over last year.
"comparison of online revenues for 2017 christmas"

Projected Online Shopping in 2017

Last November, mobile internet use topped desktop for the first time ever. And during the holiday shopping season, several of the top U.S. retailers reported record numbers of mobile shoppers. For instance, Amazon's mobile orders on Thanksgiving 2016 exceeded both Thanksgiving 2015 as well as Cyber Monday 2015. Walmart data showed that  70 percent of its website traffic around Black Friday came from mobile. Target's data revealed that " mobile "accounted for over 60 percent of its Black Friday pre-sales. But whether it’s on desktop or on mobile, online shopping is outpacing in-store sales. This holiday season, Adobe is forecasting online sales to reach $107.4 billion, up 13.8 percent from last year, and topping in-store retail by 10 percent.

December 2, 2016

2016 device breakup for thanksgiving ,black friday,cyber monday ecommerce sales

"device breakup  for thanksgiving and black friday ecommerce weekend sales"

 Thanksgiving ,Black Friday and Cyber Monday 2016 has seen , mobile sales  shift from tablets to smartphones over the past two years, mirroring a broader trend that saw the popularity of tablets fade in favor of large-screen smartphones.

This year black Friday sales plus combining purchases made on Thanksgiving day, online shoppers in the US spent $5.27 billion by the end of Black Friday. According to Amazon data "Thanksgiving is quickly becoming one of the busiest mobile shopping days on Amazon in the US," the company said in an email post black Friday numbers. "It said that mobile orders from Amazon customers on Thanksgiving Day exceeded both Thanksgiving and Cyber Monday 2015."The apparent consumer dissonance with physical retail sales was evident when only 23 percent of US consumers said they planned to shop in stores after Thanksgiving this year, compared with 28 percent last year, according to data from Bank Rate.Also 2016 Black Friday saw US shoppers buy $1.2 billion in purchases with their phones and tablets on Friday, the first time in US retail history that mobile revenue exceeded $1 billion in one day, according to data released by Adobe. 

In terms of the fastest selling products,Adobe said the five top selling electronic products on Black Friday were Apple's iPads, Samsung's 4K TVs, the Apple MacBook Air, LG's TVs and Microsoft's Xbox. According to Adobe Digital Insights..Meanwhile  the total online sales for the five-day period from Thanksgiving through Cyber Monday amounted to $12.8 billion, with Cyber Monday marking the single biggest online shopping day in history. Black Friday and Cyber Monday were also the first days in history that cracked $1 billion in mobile sales. Desktop online shopping on thanksgiving day slipped 9% to 60% as compared to 71% in 2014.While ecommerce sales from  Smartphone  alone saw  a rise of 14% from 13% in 2014 to 27% this year.While Black Friday ecommerce sales from Smartphone  showed a growth of 13% from 12% in 2014 to 25% this year in 2016.Cyber Monday online sales saw the highest growth with mobiles contributing to 22% of total ecommerce sales on the day. Desktop powered online shopping saw a significant drop of 10% on Cyber monday from 79% in 2014 to 69% in 2016

November 25, 2016

2016 hottest thanksgiving and black friday holiday purchases

"2016  hottest thanksgiving and black friday holiday purchases"

Ranking from 1 to 5, these are the 2016 Hottest Holiday Gifts, for Thanksgiving,Black Friday and New Year. 1)Apparel and Clothes 2)Consumer Electronics 3)Video Gaming 4)Toys 5) Gift cards.This year during Thanksgiving about 137.4 million Americans are expected to head out and participate in the Thanksgiving shopping frenzy.Traditionally, Black Friday and Cyber Monday are two of the biggest U.S. shopping days, with customers splurging billions in cash to kick off the holiday shopping season. According to research from Nielsen, 61 percent of U.S. consumers are planning to purchase some form of apparel item this year. Consumer electronics and video games are also hot properties this year, with 56 and 43 percent of customers respectively planning to purchase them.

November 7, 2016

how much did consumer spends on online and retail combine on 5 holidays this year

How much did US consumers spend during the -2015-2016  holidays both online and retail combined ?.This year holiday spending included  New year, Valentines day holiday spending , Saint Patricks day, Easter Holidays,Father days, Mothers Day, Back to School ,Halloween. 
Topping the consumer spends list is New Year holidays which saw Americans spending upto $626 billion during the holiday. Back to School holidays saw consumer spend as the second highest as US consumers spent over $68 billion. 
Halloween and Valentine's day shared honors with approx $19billion spends on holiday shopping .Super Bowl saw a spend of  $15 billion while fathers day saw $10 billion of consumer spending in 2016 , followed by Mothers day spends of $5.5 billion
"how much did consumer spends on online and retail combine on 5 holidays this year"

US Consumer spending on 2015-2916 Holidays : Black Friday ,New Year, Halloween,Fathers day,Mothers day,Back to School Holidays

when are consumers in 2016 plan to start shopping:monthwise break up

"monthwise break up of online holiday shopping this year"
Monthwise break up of  2016 online holiday shopping this year as planned by US Consumers
Out of this year  consumers as surveyed by national retail federation are expected to start their 2016 holiday shopping by  November 2016.While 15% consumers are expected to start their black Friday and holiday shopping by first 2 weeks of December, where as just 3%  will start their shopping during  the last 2 weeks of December.
The remaining 19% of holiday shoppers are expected to start their black Friday and thanksgiving shopping by September this year.

The top reason of shopping early is the absence of crowds and comparing online .Dont miss the early 4% of users who say will start their comparison online.

historical holiday spending category by products:consumer purchase projection in 2016

" historical holiday season purchase over the years"
Food and candy spending is estimated to reach just over a 100 dollars, decorations will hover between $50 and  spending on greeting cards and flowers will  touch between $20 to $27 in 2016.Food, Candy, flowers and greeting cards is expected to  exceed a total of $207 in terms of consumer spends for this years holiday seasons 2016

"consumer holiday shopping purchase projection in 2016"

What Consumer Plan to Buy During Holiday Season Shopping in 2016

Holiday Shopping including  Family Gifts buying this year  is expected to touch  $461 this 2016 holiday shopping season. Approx 71% american consumers plan to buy holiday gifts  for friends and a 33% plan to do so for their coworkers.This year in 2016 consumers in US are expected to spend appprox  in total $590  for buying holiday gifts either offline or online including Thanksgiving and Black friday

November 30, 2015

121 million to shop online this year on cyber monday,4% fewer than last year

A study which was released today by the NRF (National Retail Federation )and Prosper Insights & Analytics,  shows that   121.3 million consumers will shop online tomorrow, on Cyber Monday 2015.This number is  down 4.4% from 126.9 million last year. That 121.3 million number represents 49.5% of all consumers

" cybermonday  online shopping  trends"
The 2015's Holiday season started off  briskly  with Black Friday seeing   $2.72 billion in e-commerce sales, up 14% from 2014. Meanwhile online shopping on Thanksgiving Day 2015 too  saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the  2014 .Black Friday and Thanksgiving online sales saw consumers spending   $4.47 billion

However in store sales—excluding e-commerce—fell about 10% on Thursday and Friday to $12.1 billion, according to ShopperTrak, which monitors traffic to stores and malls.

November 29, 2015

the average cost of thanksgiving dinner down the years

"how has the cost of annual thanksgiving dinner changed in the last 5 years"

45 million turkeys are killed every year at Thanksgiving, compared to just 22 million at Christmas. This year, a Thanksgiving dinner will be more expensive than ever - $50.11. Back in 2000, it cost an average of just $36.78. Most Americans are going to drink wine around the dinner table this year, followed by liquor/spiritis/cocktails and non-craft domestic beer.

November 28, 2015

best black friday deals from dell

Dell’s 2015 Black Friday and Cyber Monday Deals available on include:

Dell's Black Friday and Cyber Monday deals began on Wednesday, November 25, 2015, with select laptops starting at $149.99, 2–in-1s at $299.99, desktops starting as low as $99.99, Alienware gaming PCs starting at $449 and tablets starting at $149 - and all purchases made on come with the option of free shipping.

"black friday deals from Dell"

 To see the entire range of discounts click here

  1.  Inspiron 14 laptop 3000 Series @ $149.99 – doorbuster starting Nov 26. 
  2. Inspiron Micro Desktop @ $99.99 – doorbuster starting Nov. 27 
  3. Inspiron 15 5000 Series notebook @ $299.99 – doorbuster starting Nov. 26 
  4. Inspiron 15 3000 Series notebook @ $379.99 – doorbuster starting Nov. 27
  5.  Inspiron Small Desktop @ $199.99 - doorbuster starting Nov. 26
  6.  Inspiron Desktop w/Dell 24 Monitor bundle @ $499.99 – doorbuster starting Nov. 27
  7.  Inspiron 15 7000 Series 2-in-1 @ $499.99 – doorbuster starting Nov. 26 
  8. Inspiron 11 3000 Series 2-in-1 @ $299.99 – doorbuster starting Nov. 27 
  9. Alienware gaming PCs – Up to $500 off select systems 
  10. Venue 10 5000 Series tablet @ $149 Dell 24 Monitor @ $179.99 Dell 27 Gaming Monitor @ $629.99

November 26, 2014

Online Retailers are Betting Big on Facebook Video Ads this Holidays

Facebook Video ads

November 25, 2014

61 billion USD to be spent Online by US consumers this holiday season, 8% to come from mobile commerce

Infographic: American Holiday Shoppers to Spend $61 Billion Online | Statista
This chart illustrates the rise of holiday season e-commerce spending in the United States from 2005 through 2013 and a forecast of 2014 spending.

The above chartshows the US holiday Spends  since 2005 onwards, and predicts that the Holiday Online  Spends including ( Black Friday and Cyber Monday )  is estimated to touch  61 billion US dollars., that's a projected growth of 22% .

This number is based   according to comScore's official holiday spending forecast. Mobile commerce is expected to contribute $7.9 billion to this year's total, which would represent a 25% jump over last year's mobile sales

#mobile shopping, #mobile commerce,#cyber monday

December 9, 2013

,Average Online Shopping " Bill Value from Pinterest, was 77% more than Facebook,

The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.

Ranked By IBM And MutualMind: Black Friday Winners And Losers - Forbes: " While Thanksgiving online sales  zoomed by 19%over previous year, mainly powered by Mobile sales contributing 25.8% of total online sales for Thanksgiving. However the " one important data which  has not been " discussed " was the role of Pinterest in driving  Mobile and Online Sales during Thanksgiving  

However one interesting Fact  that has been unsaid  was" On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook.  Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.  However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.

According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%. 

December 7, 2013

2013 Cyber Monday among the Biggest Shopping day in US

U.S. shoppers made Cyber Monday the biggest online shopping day in history with a  20.6 percent increase in online sales.  Cyber Monday also capped the highest five­day  online sales period on record – from Thanksgiving Day through Cyber Monday – which  grew 16.5 percent over the same period in 2012.  

Cyber Monday 2013 Compared to Cyber Monday 2012:
• Online Sales Set New Record: Cyber

Monday online sales grew by 20.6  percent over 2012.  Average order value was $128.77, down 1 percent year­ over­year. 

• Top Five Cities for Cyber Sales:  New York took the top spot for total online 

Rretail sales on Cyber Monday.  Rounding out the top five were Washington D.C., Los Angeles, Chicago and Atlanta.   

 Mobile Shopping Soars: Mobile traffic grew to 31.7 percent of all online traffic, 
increasing by 45 percent over 2012.

Mobile sales were also strong, exceeding 17 percent of total online sales, an increase of 55.4 percent year­over­year

 Smartphones Browse, Tablets Buy:  Smartphones drove 19.7 percent of all 
online traffic compared to tablets at 11.5 percent, making it the browsing device
of choice.

 When it comes to making the sale, tablets drove 11.7 percent of all
online sales, more than double that of smartphones, which accounted for 5.5 


Thanksgiving Shopping : Historical Data

The Data from he National Retail Federation  shows the  Black Friday spends by U consumrs  during  the Thanksgiving weekend 

The Federation's definition of “Black Friday weekend” includes Thursday, Friday, Saturday and projected spending for Sunday. The survey estimates number of shoppers, not number of people.

The length of the shopping season is not the same across all years: the date for Black Friday varies between 23 and 29 November, while Christmas Eve is fixed at 24 December. 2012 had the longest shopping season since 2007.

 The Chart below shows the  statistics on Black Friday and Thanksgiving Weekend  



Survey Published

Shoppers, millions

Average Spent

Total Spent

Consumers Polled

Margin for Error


Nov 29

Dec 1



$57.4 billion




Nov 23

Nov 25



$59.1 billion




Nov 24

Nov 27



$52.5 billion




Nov 25

Nov 28



$45.0 billion




Nov 26

Nov 29



$41.2 billion




Nov 27

Nov 30



$41.0 billion




Nov 23

Nov 25



$34.6 billion




Nov 23

Nov 26



$34.4 billion




Nov 24

Nov 27



$27.8 billion



December 2, 2013

Consumers Splurge on Mobile Shopping,on Black Friday,contributed 22% of total online sales

2103 Holiday spending online projection

2103 Holiday spending online projection ( adobe data)

Online Holiday ecommerce sales by device

Actual Data on Online Holiday eCommerce sales by device

online shopping compared : thanksgiving vs Black Friday

Online Sales Comparison : Thanksgiving  vs Black Friday

Black Friday cannot get bigger and brighter more than this This Holiday Season ...Black Friday 2013 saw the biggest ever sales , with or without Walmart ( Despite protests against Walmart) and a national backlash over stores opening for customers on Thanksgiving day, this year’s Black Friday sales hit record-highs both in stores and online

Nothing stopped the Digital sales to stop as Shoppers splurged on Gifts and  Gadgets  from the various online retail stores , as Black Friday eCommerce totalled   in the US on Black Friday reached nearly $1.2 billion from desktop and laptop computers alone, while comscore data shows $1.198 ecommerce spends

However  this black Friday was  a watershed  for Mobile Commerce ( Techcrunch ) as Mobile sales  was the key to “ Online Spending Splurge. Mobile Traffic for 2013 Black Friday rose 34% as compared to last year in 2012

Mobile Shopping this Year was accounting for 21.8% of the day’s total black Friday  online sales, a 43% increase year-over-year

Here is the total break up of online purchase by device : Thanksgivingand Black Friday saw record $1.06B and $1.93B in online sales; 15.6% viatablets, 8.6% via smartphones and nearly $1.2 billion from desktop and laptop computers alone

Tags :Mobile Commerce,Mobile Shopping, Thanksgiving, Black Friday,ecommerce, Holiday Spends,Cyber Monday

December 1, 2013

Has Thanksgiving Becomes the New Black Friday ?

Has 2013 Holiday season gave birth to a new  $billion dollar online shopping day? The answer is Yes .. Thanksgiving has indeed become the new Thanksgiving with online sales cross the $1billion mark

Adobe Digital Index has released its annual forecast based on an analysis of nearly half a trillion visits to retail Web sites, representing possibly the largest and most accurate sales prediction model. This year double-digit grow is expected early on Cyber Monday (up 15%) and Black Friday (up 17%), while Thanksgiving will be the fastest-growing online shopping day (up 21%) in 2013. Cyber Monday, in particular, will break records as the highest single online shopping day ever with sales above $2.27 billion. 

Related Reads on Holiday eCommerce
Thanksgiving Now a Billion Dollar online shopping DayPre Thanksgiving  Heaviest Online Spending day

Tags: Online Retail, Thanksgiving, ,shopping  Black Friday, Cyber Monday, Online Sales, eCommerce,

Thanksgiving now at billion dollar shopping day,as eCommerce shopping exceeds $1.06billion

This statistic shows the retail e-commerce spending on Thanksgiving Day, Black Friday and Cyber Monday in the United States from 2008 to 2012. On Cyber Monday 2011 which took place on November 28, online spending reached 1.25 billion U.S. dollars.

This statistic shows the retail e-commerce spending on Thanksgiving Day, Black Friday and Cyber Monday in the United States from 2008 to 2012. On Cyber Monday 2011 which took place on November 28, online spending reached 1.25 billion U.S. dollars.

The 2013 Thanksgiving online sales today crossed  a major benchmark one billion  to record $1.06billion in the U.S., according to Adobe, which analyzed 180 million visits to more than 1,000 U.S. retail websites.

Thanksgiving online sales came in at $1.06 billion in the U.S., according to Adobe Systems, which analyzed 180 million visits to more than 1,000 U.S. retail websites..

Thanksgiving Day revenue for leading online retailers rose nearly 40% from last year, e-commerce firm Monetate said in a separate sales report. The totals reflected this year's rare convergence of the holiday with the first night of Hannukah.

Among the  devices that aided online shopping this year to reach the major milestone was the increases included a 73.6% rise in revenue from shoppers using tablets, a 50.7% rise in sales to smartphone users and a 39.8% increase in revenues via laptop and desktop computers, said Pennsylvania-based Monetate, which based the findings on data from nearly 30 million online shopping sessions.

November 29, 2012

Apparel ,Books Tops Online Shopping Activity During 2012 Holidays

 Web-only - Apparel tops the shopping list for consumers on Cyber Monday - Internet Retailer: Clothing and accessories topped the list of products bought by consumers on the first Monday after Thanksgiving—the shopping day known at Cyber Monday

The latest  survey data from 31.4% of surveyed consumers bought apparel and related items on Cyber Monday. In second place came books, CDs, DVDs, videos and video games, bought by 27.8% of respondents.

According to the survey, 41.3% of respondents shopped online on Monday. The percentage of consumers purchasing in the specific product categories are as follows:
• Clothing and accessories, 31.4%
• Books, CDs, DVDs, videos and video games, 27.8%
• Consumer electronics or computer-related accessories, 25.2%
The survey found that respondents spent an average of $194.46 with e-retailers on Monday, higher than $172.42 average spent online for the entire Thanksgiving weekend.