spending on black friday weekend :trends

Provided by: Fundivo

Provided by: Fundivo

Annual number of consumers that shop in stores or online on Black Friday is around 133,700,000. On an Average consumer  spends around $159 on internet spending on Black Friday.While Total Cyber Monday spending in 2015 was $2,038,000,000

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$1.5billion mobile shoppers accounted for 32% thanksgiving day and black friday e shopping

The first two days of the holiday sales period have netted $4.45 billion in U.S. online purchases, ( this  includes  $2.72 billion spent on BlackFriday and $1.73 billion on Thanksgiving)

However  sales from mobile devices — led by smartphones — have  seen a a record $1.5 billion of that entire $4.45billion online sales during  thanksgiving and black friday  has "broken all previously held records. That means mobile shopping made up around 32% of all digital shopping during thanksgiving and black friday

However Adobe expects total online sales during the 3 days ( Thanksgiving +black friday+ Cyber Monday) would reach around $7.4billion .. in 2015 compared to last years  $6.4 billion ..  expected growth of 15%

The numbers come from Adobe, which has been tracking some 4,500 sites, including 80% of the top 100 retailers. IBM says Black Friday outpaced that with the average basket size of $134.45, and sales up 20.7% on a year ago with popular items including Apple Watch, Microsoft’s Surface Pro 4, and TVs from Samsung, Sony and LG.

This chart illustrates the rise of holiday season e-commerce spending in the United States from 2005 through 2014 

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black friday and thanksgiving online sales exceed $4.45billion, ipad, Xbox tops electronic sales

COMPARISON OF THANKSGIVING DAY , BLACK FRIDAY AND CYBER MONDAY SALES DOWN THE YEARS

This year Black Friday sales brought in n $2.72 billion in e-commerce sales, up 14% from 2014. ecommerce spends on Thanksgiving Day saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the previous year

During the two day period, 33% of online shoppers used their mobile phones to make purchases. Online  sales on Black Friday and Thanksgiving Day exceeded  $4.45  according to data released by Adobe.

Among  the " top 5  best selling  electronic products on  Thanksgiving holiday sales were

•  Samsung 4K TVs, the Apple iPad Air 2, the Microsoft Xbox One, the Apple iPad Mini, and the Sony PS4. 
• The five most popular toys were Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House, and Lego Friends.
•  Consumers sought out the promotions on Thursday and Friday, with sales from limited online deals accounting for 40% of all online sales. 
• In total, products sold online saw an average discount of 24%.

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Holiday Shopping in 2012: The Making of the Mobile Domination

Mobile Shopping During Holidays 2012 " Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3 percent in 2011. Mobile sales exceeded 16 % in 2012, up  9.8%  in 2011.

 The iPad Commerce Factor : The iPad generated more traffic than any other tablet or smart phone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent.

 Apple has a lot to do with the rise of Mobile and Tablet Shopping this year in 2012: IBM says the iPhone led as the most popular device driving retail shopping, with 9.6% of traffic coming from it. In a very close second place was the iPad, at 9.3%. IBM aggregates all Android devices together, and collectively they drove 7.3% of all traffic. IBM says that 14.1% of consumers have been using their mobile devices to make purchases, up four percentage points on last year.

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2012 Black Friday Holiday Spending : Retail Stores vs Online Stores

Comscore reports that 2012 Black Friday online retail sales this year topped $1 billion for the first time ever as more consumers used the internet to do their early holiday shopping .

Online sales jumped 26 percent on Black Friday this year and Sales Volumes  exceeded  to $1.04 billion from sales of $816 million on the corresponding day last year, according to comScore data.

ShopperTrak, which counts foot traffic in physical retail stores, estimated  2012 Black Friday sales at $11.2 billion, down 1.8 percent from the same day last year.Retailers saw a record number of Black Friday visitors, with an estimated 247 million shopped in stores and on websites during the four-day holiday weekend, according to a National Retail Federation survey conducted by BIGinsight. 

Online consumers this year has spent  17% more on Thanksgiving  as compared to  Holiday Season 2011.

Mobile and Tablets contributed  24% of traffic to retail sites on Black Friday according to an IBM data, this traffic was up by 14% as compared to 2011 Mobile Generated Thanksgiving Sales  

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