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Showing posts with label Travel industry. Show all posts
Showing posts with label Travel industry. Show all posts

June 16, 2014

Travel Mobile Commerce in Germany grows 40%, led by 300% increase in women shoppers



300% growth in women booking hotels online

Travel m-Commerce in Germany on the Rise led by  increase in Smartphones and Tablet adoption Germany has seen its eCommerce market grow bigger every passing year . Among the sectors which Internet has impacted the most has been the " Online /Mobile Travel Market" 

Now this" segment is getting even bigger with smartphones and Tablets driving mobile commerce specifically for " the Travel  industryNearly 700.000 Germans bought an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. 
While hotel bookings and flight ticket purchases have seen similar growth levels overall, a closer look at comScore MobiLens data reveals that women are contributing stronger to this development than men. In comparison to the previous year, more than three times as many German women booked their hotels through a mobile phone, while the number of males who did so slightly decreased (-7%).

October 16, 2013

Travel Industry Shift Ad Budgets to Mobile and Online Video



Travel Industry  Paid search :


travel industry ad spends



Mobile, Video Lead Travel Ad Spending Increases - eMarketer: "Travelers tend to be early digital adopters, and their embrace of advertising in growing channels such as mobile and digital video is further proof. For example, tablet and smartphone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013, according to The Search Agency’s “State of Paid Search Report—Q2 2013.”"