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Recent data from Techcrunch shows that Internet shopping on mobiles is also on the rise — and the U.K. leads for online shopping generally (across all connected devices), with U.K. consumers now spending more than £1,000 per year buying stuff online.
A recent Google commissioned UK study highlights findings on mobile consumer behavior reveals four trends; 1)mobile users are seeking local information, searching with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions
2) Take a closer look: 68% of local information seekers call or visit a business after looking up a local information on their smartphone.
3) 45% of smartphone shoppers report purchase decisions were influenced as a result of using a smartphone. 4)87% of smartphone users notice mobile ads