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Showing posts with label US Mobile Statistics US mobile market share. Show all posts
Showing posts with label US Mobile Statistics US mobile market share. Show all posts

April 2, 2011

EU and US: Smartphone Penetration Chart





Smartphone Penetration in EU5  vs United States Continues to Increase: US market growth is marginally higher (0 .7% Higher )
Smartphones continue to become an increasingly important segment of the European mobile phone landscape in 2010. Smartphone penetration in the EU5 (United Kingdom, France, Germany, Spain, and Italy) increased by 9.5 percentage points to 31.1 percent, placing it higher than the US (which saw smartphone penetration increase 10.2 percentage points to 27.0 percent).

March 8, 2011

2011 U.S. Mobile Market Share :



According to comScore’s data, Google’s Android rose from 23.5% market share in October 2010 to 31.2% in January 2011, enough to securely grab first place from RIM’s BlackBerry, which fell 35.8% in October 2010 to 30.4% in January 2011. A recent report from Nielsen also claimed that Android is now the number one smartphone platform in the U.S., albeit with slightly different numbers.

Apple’s iOS experienced a minute growth in the same period: from 24.6% to 24.7%, while Microsoft and Palm continued losing market share, ending at 8.0% and 3.2%, respectively.


OEM Market Share
For the three month average period ending in January, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.9 percent of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8 percent share, followed by Motorola (16.5 percent), RIM (8.6 percent) and Apple (7.0 percent).

Top Mobile OEMs
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.2% 24.9% 0.7
LG 21.0% 20.8% -0.2
Motorola 17.7% 16.5% -1.2
RIM 9.3% 8.6% -0.7
Apple 6.4% 7.0% 0.6

Smartphone Platform Market Share

65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share. RIM ranked second with 30.4 percent market share, followed by Apple with 24.7 percent. Microsoft (8.0 percent) and Palm (3.2 percent) rounded out the top five.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Oct-10 Jan-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 23.5% 31.2% 7.7
RIM 35.8% 30.4% -5.4
Apple 24.6% 24.7% 0.1
Microsoft 9.7% 8.0% -1.7
Palm 3.9% 3.2% -0.7

Mobile Content Usage
In January, 68.1 percent of U.S. mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0 percent of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3 percent of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3 percent of mobile subscribers. Playing games represented 23.7 percent of the mobile audience, while listening to music represented 16.5 percent (up 1.1 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.1% 68.1% 0.0
Used browser 36.2% 37.0% 0.8
Used downloaded apps 33.7% 35.3% 1.6
Accessed social networking site or blog 24.2% 25.3% 1.1
Played Games 23.7% 23.7% 0.0
Listened to music on mobile phone 15.4% 16.5% 1.1