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Showing posts with label US digital spending. Show all posts
Showing posts with label US digital spending. Show all posts

May 27, 2011

Internet Advertising in US grows 23% To $7.3 Billion, in Q1, 2011

 
The amount of money spent on Internet and Digital  advertising in the United States in the first quarter was 23 percent higher than the same period in 2010, a record-setting year when it came to online ad revenue.The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23 percent increase over the same period in 2010, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).


This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
The Chart  shows the Revenue Break up  from 2000 to 2010



For the full year 2010 (graph below) paid search constituted 46 percent of total online ad revenues.24% of the online spends was in Display Banners, while online classifieds 10%


Internet Ad Revenue Share by Advertising Format, 2005–1H 2010
• Search has remained the leading format since 2005. Search is followed by Display
Banners. Rich Media and Digital Video surpassed Classifieds / Directories in percentage
share of internet advertising in 2009 and 1H 2010.
• Of the six major format categories depicted, Lead Generation is the only category
whose revenue share percentage has fallen since 2009.
 The  Graph  above shows   the Industry Verticals growth in online advertising

First Six Months of 2010 Results saw Retail advertisers continue to represent the largest category of Internet ad spending, accounting for 20% of revenue for 1H 2010 or $2.5 billion, in line with 20% ($2.2 billion) reported in 1H 2009.

• Telecom companies accounted for 14% in 1H 2010, or $1.7 billion, down from 16% ($1.7 billion)reported in 1H 2009.

• Leisure Travel (airfare, hotels, resorts) accounted for 7% of revenues ($841 million), comparedto the 6% or $690 million reported in 1H 2009.

• Financial Services advertisers accounted for 12% of 1H 2010 revenue, or $1.5 billion, in line with12% ($1.3 billion) reported in 1H 3009.

• Automotive advertisers accounted for 11% in 1H 2o1oor $1.3 billion, even with the 11% ($1.2billion) reported in 1H 2009.

In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump over 2009, which had seen a 3.4% drop during the recession. The big category movers for the year included sponsorships, which grew 88%. Classified advertising also rose 15% over 2009. The lion’s share of digital advertising revenues continue to come from search, which accounted for 46% of such revenues last year.

“The year-on-year 23 percent increase in first quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy.”