U.S. shoppers made Cyber Monday the biggest online shopping day in history with a
20.6 percent increase in online sales. Cyber Monday also capped the highest fiveday
online sales period on record – from Thanksgiving Day through Cyber Monday – which
grew 16.5 percent over the same period in 2012.
Cyber Monday 2013 Compared to Cyber Monday 2012:
• Online Sales Set New Record: Cyber
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• Smartphones Browse, Tablets Buy: Smartphones drove 19.7 percent of all
online traffic compared to tablets at 11.5 percent, making it the browsing device
of choice.
When it comes to making the sale, tablets drove 11.7 percent of all
Cyber Monday 2013 Compared to Cyber Monday 2012:
• Online Sales Set New Record: Cyber
Monday online sales grew by 20.6 percent over 2012. Average order value was $128.77, down 1 percent year overyear.
• Top Five Cities for Cyber Sales: New York took the top spot for total online
Rretail sales on Cyber Monday. Rounding out the top five were Washington D.C., Los Angeles, Chicago and Atlanta.
• Mobile Shopping Soars: Mobile traffic grew to 31.7 percent of all online traffic,
increasing by 45 percent over 2012.
Mobile sales were also strong, exceeding 17 percent of total online sales, an increase of 55.4 percent yearoveryear
.• Smartphones Browse, Tablets Buy: Smartphones drove 19.7 percent of all
online traffic compared to tablets at 11.5 percent, making it the browsing device
of choice.
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