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Showing posts with label US mobile insights. Show all posts
Showing posts with label US mobile insights. Show all posts

April 24, 2011

US Smartphones Usage Trends:Top 5 Activities and OS



Top Smartphone Platforms
3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Nov-10 Feb-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 26.0% 33.0% 7.0
RIM 33.5% 28.9% -4.6
Apple 25.0% 25.2% 0.2
Microsoft 9.0% 7.7% -1.3
Palm 3.9% 2.8% -1.1


US Smartphone Platform Market Share


69.5 million people in the U.S. owned smartphones during the three months ending in February 2011, up 13 percent from the preceding three-month period. 
  • Google Android grew 7% since November, strengthening its #1 position with 33% marketshare
  • RIM ranked second with 28.9 percent market share.
  • Apple with 25.2 percent. Microsoft (7.7 percent) and Palm (2.8 percent) rounded out the top five

Mobile Content Usage
3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Nov-10 Feb-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 67.1% 68.8% 1.7
Used browser 35.3% 38.4% 3.1
Used downloaded apps 33.4% 36.6% 3.2
Accessed social networking site or blog 23.5% 26.8% 3.3
Played Games 22.6% 24.6% 2.0
Listened to music on mobile phone 15.0% 17.5% 2.5

Mobile Content Usage
  • According to Comscore ,In February, 2011 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device.
  • Browsers were used by 38.4 percent of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6 percent of the mobile audience (up 3.2 percentage points)
  • Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8 percent of mobile subscribers. Playing games represented 24.6 percent of the mobile audience, while listening to music represented 17.5 percent.


  • A recent survery by businessinsider shows some interesting insights on how  users in UAS choose a smartphone.
  • Most survey participants are planning to upgrade to a new smartphone in the next year or two.
  • Most participants say they will upgrade to the "latest, greatest" smartphone, not an older, cheaper one.
  • Most survey participants are NOT planning to switch platforms when they upgrade
  • Most participants say "features" and "platform" are the most important factors when choosing a smartphone. App selection is also important, but not as important as most people think.
  • Most iPhone owners say they would buy an Android phone if there was an Android phone that was better in most key ways than an iPhone. This suggests the iPhone's feature lead still matters. It also suggests that the Apple platform does not have the "lock-in" that many Apple bulls believe. It also increases the pressure on the iPhone 5 to be a humdinger of an upgrade.
  • Most Android users say they won't consider buying an iPhone because they "hate Apple."  (We'll explore why in a future survey).
  • Most of the rest of Android users say they would consider buying an iPhone if iPhones worked better with non-Apple products.  This highlights the risk of Apple's closed system.
  • Most iPhone owners already have the iPhone 4.
  • Most iPhone owners are still planning to upgrade to the iPhone 5.

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