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Showing posts with label US online spending. Show all posts
Showing posts with label US online spending. Show all posts

March 28, 2011

The Biggest US Advertisers by Industry: Top 10 List


Measured Ad Spending by Advertiser
Spending among the ten largest advertisers increased 5.9 percent to $11.91 billion in the first nine months of 2010. 
Procter & Gamble maintained its number one ranking by spending $2,252.7 million, an 18.7 percent increase versus a year ago. However, its third quarter budgets were flat.
AT&T boosted expenditures 15.7 percent to $1,510.7 million. Much of the additional money was directed towards its consumer television service and this segment accounted for nearly one-tenth of the company’s ad dollars. Rival Verizon Communication cut its spending by 13.1 percent, to $1,406.8 million.
Despite a widespread surge in automotive category spending, General Motors was the lone auto advertiser in the Top Ten. GM invested $1,480.5 million, up 20.6 percent from a year ago.
Smaller increases were posted by News Corp. (+8.0 percent, to $984.8 million), General Electric (+5.4 percent, to $793.2 million) and Walt Disney (+4.0 percent to $776.9 million). Results for each of these companies were primarily shaped by their movie studio divisions.

Measured Ad Spending by Category
Expenditures for the ten largest advertising categories rose 7.4 percent in the first nine months of 2010 and totaled $53.55 billion.
Automotive was the leading category in both dollar volume and growth rate as spending accelerated 23.7 percent to $9,151.5 million, reflecting the improved climate for vehicle sales.  Within the category, manufacturers and dealers had comparable rates of increase.
Telecom was the second largest category with nine month expenditures growing a modest 4.7 percent to $6,369.4 million. Slowing rates of spend in the wireless segment were offset by vigorous competition and larger budgets among TV service providers.
Year-to-date spending in Financial Services increased 9.4 percent, to $5,604.6 million, although growth rates slackened in the third quarter.

Direct Response budgets shrank by 6.2 percent, to $4,549.9 million. Pharmaceutical advertising was down 8.5 percent, to $3,160.9 million, on broad reductions across top spending brands.

source : Kantarmedia