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Showing posts with label US researchm consumer interner. Show all posts
Showing posts with label US researchm consumer interner. Show all posts

April 16, 2011

Change in HH Income Demographic to Online Trading Sites in U.S.


As the stock market has gradually recovered over the past year, a shift has occurred in the HH Income demographic accessing Online Trading sites. In March 2011, persons with HH Incomes of +100K represented 36 percent of unique visitors to Online Trading sites, up 5.3 percentage points versus year ago. At its expense, the 75K-100K and 40K-60K brackets saw the most significant drops, down 3.1 and 2.3 points, respectively. 25K-40K was marginally up 1.7 points versus year ago, accounting for 11.9 percent of the audience.

April 3, 2011

American Gadget ownership




 



September in  2010, suggests that 4% of American adults own a tablet computer such as an iPad. Pew Internet reserarch suggests that though education and household income are high predictors for owning a tablet computer, as with e-book readers, they are also more popular with adults age 56 and under (who are significantly more likely to own a tablet computer than adults age 66 and older)

Many devices have become popular across generations, with a majority now owning cell phones, laptops and desktop computers. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video.





 



 

Among the findings: Cell phones are by far the most popular device among American adults, especially for adults under the age of 65. Some 85% of adults own cell phones overall. Taking pictures (done by 76% of cell owners) and text messaging (done by 72% of cell owners) are the two non-voice functions that are widely popular among all cell phone users.


 
    • Desktop computers are most popular with adults ages 35-65, with 69% of Gen X, 65% of Younger Boomers and 64% of Older Boomers owning these devices.
    •  Millennials are the only generation that is more likely to own a laptop computer or netbook than a desktop: 70% own a laptop, compared with 57% who own a desktop.
    • While almost half of all adults own an mp3 player like an iPod, this device is by far the most popular with Millennials, the youngest generation—74% of adults ages 18-34 own an mp3 player, compared with 56% of the next oldest generation, Gen X (ages 35-46).
    • Game consoles are significantly more popular with adults ages 18-46, with 63% owning these devices.
    • 5% of all adults own an e-book reader; they are least popular with adults age 75 and older, with 2% owning this device.
    • Tablet computers, such as the iPad, are most popular with American adults age 65 and younger. 4% of all adults own this device.
    • Additionally, about one in 11 (9%) adults do not own any of the devices we asked about, including 43% of adults age 75 and older