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Showing posts with label US smartphone adoption. Show all posts
Showing posts with label US smartphone adoption. Show all posts

March 29, 2011

Top 3 Key Market Enablers For EU Mobile Growth



The reason for this burgeoning Mobile Growth, according to ComScore  has a lot to do with increasing availability of Smartphone and 3G Devices... These technological shift has resulted in users adapting these gadgets resulting in increase smart devices Mobile Phones

  • Two of the market enablers (smartphones and 3G devices) are now firmly entrenched in the market.
  • The most important enabler, unlimited data plans, still has limited penetration in EU5 (6%) however did grow 71.8% year on year.
  • In comparison 24% of US mobile users subscribe to unlimited data plans.

March 25, 2011

US Smartphone Adoption By Race and Ethnicity





















As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone

Although only 42 percent of Whites who purchased a mobile phone in the past six months chose a smartphone over a feature phone, 60 percent of Asians/Pacific Islanders, 56 percent of Hispanics, and 44 of African Americans who recently bought cellphones chose smartphones

(source : Nielsen .)