US Smartphones Usage Trends:Top 5 Activities and OS

Top Smartphone Platforms 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Nov-10	Feb-11	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	26.0%	33.0%	7.0
RIM	33.5%	28.9%	-4.6
Apple	25.0%	25.2%	0.2
Microsoft	9.0%	7.7%	-1.3
Palm	3.9%	2.8%	-1.1

US Smartphone Platform Market Share

69.5 million people in the U.S. owned smartphones during the three months ending in February 2011, up 13 percent from the preceding three-month period. 

• Google Android grew 7% since November, strengthening its #1 position with 33% marketshare

• RIM ranked second with 28.9 percent market share.

• Apple with 25.2 percent. Microsoft (7.7 percent) and Palm (2.8 percent) rounded out the top five

Mobile Content Usage 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Nov-10	Feb-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	67.1%	68.8%	1.7
Used browser	35.3%	38.4%	3.1
Used downloaded apps	33.4%	36.6%	3.2
Accessed social networking site or blog	23.5%	26.8%	3.3
Played Games	22.6%	24.6%	2.0
Listened to music on mobile phone	15.0%	17.5%	2.5

Mobile Content Usage

• According to Comscore ,In February, 2011 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device.
  
• Browsers were used by 38.4 percent of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6 percent of the mobile audience (up 3.2 percentage points)
  
• Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8 percent of mobile subscribers. Playing games represented 24.6 percent of the mobile audience, while listening to music represented 17.5 percent.

• A recent survery by businessinsider shows some interesting insights on how  users in UAS choose a smartphone.

• The majority of participants use Android, with most of the rest using iPhones. (This is similar to the recent market-share figures from Comscore, although Android and iPhone appear to be over-represented and BlackBerry appears to be under-represented).

• Most survey participants are planning to upgrade to a new smartphone in the next year or two.

• Most participants say they will upgrade to the "latest, greatest" smartphone, not an older, cheaper one.

• Most survey participants are NOT planning to switch platforms when they upgrade

• Most participants say "features" and "platform" are the most important factors when choosing a smartphone. App selection is also important, but not as important as most people think.

• Most iPhone owners say they would buy an Android phone if there was an Android phone that was better in most key ways than an iPhone. This suggests the iPhone's feature lead still matters. It also suggests that the Apple platform does not have the "lock-in" that many Apple bulls believe. It also increases the pressure on the iPhone 5 to be a humdinger of an upgrade.

• Most Android users say they won't consider buying an iPhone because they "hate Apple."  (We'll explore why in a future survey).

• Most of the rest of Android users say they would consider buying an iPhone if iPhones worked better with non-Apple products.  This highlights the risk of Apple's closed system.

• Most iPhone owners already have the iPhone 4.

• Most iPhone owners are still planning to upgrade to the iPhone 5.

• Almost no participants are planning to buy a BlackBerry, a Windows Phone 7 phone, or Palm.

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US Smartphone Adoption By Race and Ethnicity

As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone

Although only 42 percent of Whites who purchased a mobile phone in the past six months chose a smartphone over a feature phone, 60 percent of Asians/Pacific Islanders, 56 percent of Hispanics, and 44 of African Americans who recently bought cellphones chose smartphones

(source : Nielsen .)

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U.S. Google Android Subscribers by Carrier

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