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Showing posts with label US social media stats. Show all posts
Showing posts with label US social media stats. Show all posts

February 18, 2013

Marketers Say They’re Shifting Focus Away From Traditional Media

Marketers Say They’re Shifting Focus Away From Traditional Media: Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association (AMA). In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines (28%), radio (24%), trade magazines (22%), and TV (21%).

Not surprisingly, these marketers are looking more at various digital channels this year. Topping the list is mobile media, with 82% of respondents saying they’ll increase their organization’s focus in this area. That aligns with recent research finding mobile to be perceived as the year’s most disruptive media and marketing trend. Recent survey results from Econsultancy also revealed that mobile is the most exciting opportunity for digital marketers this year. Meanwhile, many respondents to the Aquent and AMA survey also will increase their focus on social media (76%) and marketing automation (75%).

March 21, 2011

US Social Networking Users To Saturate by 2013

In 2011, 63.7% of US internet users will use social networks on a regular basis, amounting to nearly 148 million people.Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
eMarketer estimates nearly 150 million US web users will use social networks via any device at least monthly this year, bringing the reach of such sites to 63.7% of the online population. But the days of double-digit growth in users are over as social networking reaches a saturation point. By 2013, 164.2 million Americans will use social networks, or 67% of internet users.

“With fewer new users signing up, social network users will be more sophisticated and discerning about the people and brands they want to engage with,” said Debra Aho Williamson, eMarketer principal analyst and author of the new report, “US Social Network Usage: 2011 Demographic and Behavioral Trends.”

Even as the social network audience has broadened to include a significant number of people from the Generation X, boomer and senior age segments, the youngest age groups are still the most represented, active and engaged. The enormous usage increases in some older age groups over the past two years will be less pronounced in the coming years.

Still, more than half of internet users ages 45 to 64 and over four out of five 12- to- 34-year-old online users will be regular social network users in 2011. The highest penetration level of all age groups will remain in the 18-to-24 age group, where 90% of internet users will use social networks this year.

February 25, 2011

Facebook Detailed Statistics From California:

User age distribution on Facebook in California

Male/Female User Ratio on Facebook in California

Users & Demography for the California for the last 6 months

  Facebook Insights From California

  • Total Facebook Users: 18 672 920
  • Penetration of population: 50.52%
  • Position in the list: 1.  
  • Average CPC: $1.39
  • Facebook Male Users: 46.47%
  • Facebook Female Users: 51.81%
  • Average CPM: $0.41
  • Facebook Female Users: 51.81%
  • Average CPM: $0.41

source: Socialbakers