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Showing posts with label US statistics. Show all posts
Showing posts with label US statistics. Show all posts

May 31, 2013

Teens and Online Usage:Comparison : 2003 vs 2013


They may be digital natives, but American teens don't fancy everything digital.

 According to data provided to MarketingCharts from a new study from Research Now and KYA BrandResearch, American teens strongly favor offline to online ads across a variety of measures. The respondents were presented with several statements about ads and asked whether each statement applied more to online ads (such as on Facebook, search engines), more to "real-life" ads (such as those on the TV, radio, posters, and magazines), or whether the statement didn't apply. The results indicate that online ads have a long way to go in winning over teens.

February 17, 2012

US Multiscreen Consumption Patterns: TV Vs Web vs Mobile



The average American today has more ways to watch video — whenever, however and wherever they choose. In theCross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before.
Traditional TV
Overall TV viewership increased 22 minutes per month per person over last year, remaining the dominant source of video content for all demographics. In addition, Nielsen data shows that consumers are willing to pay for high-quality TV content, with broadcast-only homes less than a tenth of U.S. TV households.








In an era largely defined by the internet, TV still dominates. According to a new report on media usage from Nielsen, TV is still the most popular device with 290 million Americans (about 92 percent) owning at least one. In contrast, 232 million (ages 13+) own mobile phones and only 211 million Americans are online. The report also revealed that about one in three U.S. TV households owns four or more televisions.

November 18, 2011

U.S. e-commerce Sales grows To $48.24 billion in Q3,2011










U.S. e-commerce sales reached $48.24 billion in the third quarter, up 13.7% from $42.42 billion for the same period a year ago, according figures released today by the U.S. Department of Commerce. Third quarter 2011 e-commerce sales increased 1.9% from $47.35 billion in the second quarter, according to the department’s seasonally adjusted.

Still, e-commerce sales growth rates during the third quarter were lower than previous growth rates that exceeded 17% during the first and second quarters of 2011.
E-commerce accounted for approximately 4.6% of total retail sales excluding foodservice—mainly restaurant and bar sales—during the three months ended Sept. 30, up slightly from 4.4% in the third quarter of 2010 and 4.5% from the second quarter of 2011, the Commerce Department says. Total retail sales excluding foodservice during the third quarter totaled $1.05 trillion


October 24, 2011

October 22, 2011

US Local Media Consumption Patterns:Research Report



Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their entertainment content wherever, whenever and however they want it. (Neilsen Research Report)


Not only is cell and smartphone use on the rise, but, according to another report from Pew, over 28% of adults in the U.S. use mobile or location-based services of some type:
·         28% of cell phone users use their device to get directions or recommendations
·         5% of cell phone owners user their phone to check into locations on services like Foursquare or Gowalla, including a large portion of smartphone users
·         9% of Internet users have configured their social network accounts on sites like Facebook, Twitter, or LinkedIn to include their location in posts to those sites





October 13, 2011

The Largest Facebook Fan Pages : US Vs UK



                               
Top Facebook Pages, United  Kingdom
                                    





Top Facebook Pages, United States
In 2007, Facebook introduced a new feature called “Facebook Pages”, which are user profiles for brands (companies, organizations, and celebrities).
Sysomos  analyzed nearly 600,000 Facebook Pages to investigate usage patterns. This is the first large-scale study of Facebook Pages,  on Fans, Pages, Popularity

 Here are  the  Top 5 Facebook Fan Page Statistics

         1)On average, a Facebook Page has 4,596 fans.

2)Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.
Pages with more than one million fans have nearly three times as much owner-generated content as the average Facebook page

3)Pages with more than one million fans have nearly 60 times as much fan-generated content (photos, videos) as the average Facebook page.
 
          4)On average Facebook Page, the administrators create 1 wall post every 15.7 days. 
 
5) Among pages with more than one million fans, one wall post is created for every 16.1 days. This suggests that wall post frequency does not correlate with a page’s popularity.

·         Overall, the most popular “category” for Facebook pages is “non-profits”, while “celebrities”, “music”, and “products” are

image source :Famecount
data as of oct,13th,2011